Personal Hygiene in Middle East and Africa to 2013

Introduction

This databook provides key data and information on the personal hygiene market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Middle East and Africa increased at a compound annual growth rate of 4.1% between 2003 and 2008.

The soap category led the personal hygiene market in Middle East and Africa, accounting for a share of 44.2%.

The leading players in the Middle East and African personal hygiene market include Unilever,Colgate-Palmolive Company and Procter & Gamble Company, The

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for personal hygiene in Middle East and Africa increased at a compound annual growth rate of 4.1% between 2003 and 2008.

The soap category led the personal hygiene market in Middle East and Africa, accounting for a share of 44.2%.

The leading players in the Middle East and African personal hygiene market include Unilever,Colgate-Palmolive Company and Procter & Gamble Company, The


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 18
Chapter 4 Middle East And Africa Personal Hygiene - Market Overview 19
Value analysis (US dollars), 2003?08 19
Value analysis (US dollars), 2008?13 20
Volume analysis, 2003?08 22
Volume analysis, 2008?13 23
Company share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 5 Leading Company Profiles 32
Unilever 32
Colgate-Palmolive Company 34
Chapter 6 Category Analysis: Bath & Shower Products 37
Value analysis (US dollars), 2003?08 37
Value analysis (US dollars), 2008?13 38
Volume analysis, 2003?08 40
Volume analysis, 2008?13 41
Company share analysis 44
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 7 Category Analysis: Deodorants 51
Value analysis (US dollars), 2003?08 51
Value analysis (US dollars), 2008?13 52
Volume analysis, 2003?08 54
Volume analysis, 2008?13 55
Company share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 8 Category Analysis: Soap 66
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 67
Volume analysis, 2003?08 69
Volume analysis, 2008?13 70
Company share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 9 Research Methodology 79
Methodology overview 79
Secondary research 80
Market modeling 81
Creating an initial data model 81
Revising the initial data model 81
Creating a final estimate 82
Creating demographic value splits 82
Primary research 82
Data finalization 83
Ongoing research 83
Chapter 10 Appendix 84
Future readings 84
How to contact experts in your industry 84
Disclaimer 84


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LIST OF FIGURES
Figure 1: Middle East and Africa personal hygiene value and value forecast, 2003?13 ($m, nominal prices) 21
Figure 2: Middle East and Africa personal hygiene category growth comparison, by value, 2003?13 21
Figure 3: Middle East and Africa personal hygiene volume and volume forecast, 2003?13 (units, million) 24
Figure 4: Middle East and Africa personal hygiene category growth comparison, by volume, 2003?13 24
Figure 5: Middle East and Africa personal hygiene company share (top five companies), by value, 2007?08 (%) 27
Figure 6: Middle East and Africa personal hygiene distribution channels, by value, 2007?08 (%) 29
Figure 7: Middle East and Africa bath & shower products value and value forecast, 2003?13 ($m, nominal prices) 39
Figure 8: Middle East and Africa bath & shower products category growth comparison, by value, 2003?13 39
Figure 9: Middle East and Africa bath & shower products volume and volume forecast, 2003?13 (units, million) 42
Figure 10: Middle East and Africa bath & shower products category growth comparison, by volume, 2003?13 43
Figure 11: Middle East and Africa bath & shower products company share (top five companies), by value, 2007?08 (%) 46
Figure 12: Middle East and Africa bath & shower products distribution channels, by value, 2007?08 (%) 48
Figure 13: Middle East and Africa deodorants value and value forecast, 2003?13 ($m, nominal prices) 53
Figure 14: Middle East and Africa deodorants category growth comparison, by value, 2003?13 53
Figure 15: Middle East and Africa deodorants volume and volume forecast, 2003?13 (units, million) 56
Figure 16: Middle East and Africa deodorants category growth comparison, by volume, 2003?13 56
Figure 17: Middle East and Africa deodorants company share (top five companies), by value, 2007?08 (%) 59
Figure 18: Middle East and Africa deodorants distribution channels, by value, 2007?08 (%) 61
Figure 19: Middle East and Africa soap value and value forecast, 2003?13 ($m, nominal prices) 68
Figure 20: Middle East and Africa soap category growth comparison, by value, 2003?13 68
Figure 21: Middle East and Africa soap volume and volume forecast, 2003?13 (units, million) 71
Figure 22: Middle East and Africa soap category growth comparison, by volume, 2003?13 71
Figure 23: Middle East and Africa soap company share (top five companies), by value, 2007?08 (%) 74
Figure 24: Middle East and Africa soap distribution channels, by value, 2007?08 (%) 76
Figure 25: Annual data review process 80


LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Middle East and Africa personal hygiene value (country-wise), 2003?08 ($m, nominal prices) 17
Table 4: Middle East and Africa personal hygiene value (country-wise) forecast, 2008–13 ($m, nominal prices) 17
Table 5: Middle East and Africa personal hygiene volume (country-wise), 2003?08 (units, million) 18
Table 6: Middle East and Africa personal hygiene volume (country-wise) forecast, 2008–13 (units, million) 18
Table 7: Middle East and Africa personal hygiene value, 2003?08 ($m, nominal prices) 19
Table 8: Middle East and Africa personal hygiene value forecast, 2008?13 ($m, nominal prices) 20
Table 9: Middle East and Africa personal hygiene volume, 2003?08 (units, million) 22
Table 10: Middle East and Africa personal hygiene volume forecast, 2008?13 (units, million) 23
Table 11: Middle East and Africa personal hygiene company share (top 20 companies) by value, 2007?08 (%) 25
Table 12: Middle East and Africa personal hygiene value, by company, 2007?08 ($m, nominal prices) 26
Table 13: Middle East and Africa personal hygiene distribution channels, by value, 2007?08 (%) 28
Table 14: Middle East and Africa personal hygiene value, by distribution channel, 2007?08 ($m, nominal prices) 28
Table 15: Middle East and Africa personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 30
Table 16: Middle East and Africa personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 30
Table 17: Middle East and Africa personal hygiene consumption per capita, 2003?08 (units) 31
Table 18: Middle East and Africa personal hygiene forecast consumption per capita, 2008?13 (units) 31
Table 19: Unilever key facts 32
Table 20: Colgate-Palmolive Company key facts 34
Table 21: Middle East and Africa bath & shower products value, 2003?08 ($m, nominal prices) 37
Table 22: Middle East and Africa bath & shower products value forecast, 2008?13 ($m, nominal prices) 38
Table 23: Middle East and Africa bath & shower products volume, 2003?08 (units, million) 40
Table 24: Middle East and Africa bath & shower products volume forecast, 2008?13 (units, million) 41
Table 25: Middle East and Africa bath & shower products company share (top 20 companies) by value, 2007?08 (%) 44
Table 26: Middle East and Africa bath & shower products value, by company, 2007?08 ($m, nominal prices) 45
Table 27: Middle East and Africa bath & shower products distribution channels, by value, 2007?08 (%) 47
Table 28: Middle East and Africa bath & shower products value, by distribution channel, 2007?08 ($m, nominal prices) 47
Table 29: Middle East and Africa bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 49
Table 30: Middle East and Africa bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 49
Table 31: Middle East and Africa bath & shower products consumption per capita, 2003?08 (units) 50
Table 32: Middle East and Africa bath & shower products forecast consumption per capita, 2008?13 (units) 50
Table 33: Middle East and Africa deodorants value, 2003?08 ($m, nominal prices) 51
Table 34: Middle East and Africa deodorants value forecast, 2008?13 ($m, nominal prices) 52
Table 35: Middle East and Africa deodorants volume, 2003?08 (units, million) 54
Table 36: Middle East and Africa deodorants volume forecast, 2008?13 (units, million) 55
Table 37: Middle East and Africa deodorants company share by value, 2007?08 (%) 57
Table 38: Middle East and Africa deodorants value, by company, 2007?08 ($m, nominal prices) 58
Table 39: Middle East and Africa deodorants distribution channels, by value, 2007?08 (%) 60
Table 40: Middle East and Africa deodorants value, by distribution channel, 2007?08 ($m, nominal prices) 60
Table 41: Middle East and Africa deodorants expenditure per capita, 2003?08 ($, nominal prices) 62
Table 42: Middle East and Africa deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 63
Table 43: Middle East and Africa deodorants consumption per capita, 2003?08 (units) 64
Table 44: Middle East and Africa deodorants forecast consumption per capita, 2008?13 (units) 65
Table 45: Middle East and Africa soap value, 2003?08 ($m, nominal prices) 66
Table 46: Middle East and Africa soap value forecast, 2008?13 ($m, nominal prices) 67
Table 47: Middle East and Africa soap volume, 2003?08 (units, million) 69
Table 48: Middle East and Africa soap volume forecast, 2008?13 (units, million) 70
Table 49: Middle East and Africa soap company share (top 20 companies) by value, 2007?08 (%) 72
Table 50: Middle East and Africa soap value, by company, 2007?08 ($m, nominal prices) 73
Table 51: Middle East and Africa soap distribution channels, by value, 2007?08 (%) 75
Table 52: Middle East and Africa soap value, by distribution channel, 2007?08 ($m, nominal prices) 75
Table 53: Middle East and Africa soap expenditure per capita, 2003?08 ($, nominal prices) 77
Table 54: Middle East and Africa soap forecast expenditure per capita, 2008?13 ($, nominal prices) 77
Table 55: Middle East and Africa soap consumption per capita, 2003?08 (units) 78
Table 56: Middle East and Africa soap forecast consumption per capita, 2008?13 (units) 78


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