Personal Hygiene in Middle East and Africa to 2014

Introduction

This databook provides key data and information on the personal hygiene market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bath and shower products, deodorants and soap

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Middle East and Africa increased at a compound annual growth rate of 6% between 2004 and 2009.

The soap category led the personal hygiene market in Middle East and Africa, accounting for a share of 59.1%.

The leading player in the Middle East and African personal hygiene market is Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath and shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 18
Chapter 4 Middle East and Africa Personal Hygiene: Market Overview 19
Value analysis (US Dollar), 2004?09 19
Value analysis (US Dollar), 2009?14 20
Volume analysis, 2004?09 22
Volume analysis, 2009?14 23
Company share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 5 Leading Company Profiles 32
Unilever 32
Colgate-Palmolive Company 34
Chapter 6 Category Analysis: Bath and Shower Products 37
Value analysis (US Dollar), 2004?09 37
Value analysis (US Dollar), 2009?14 38
Volume analysis, 2004?09 40
Volume analysis, 2009?14 41
Company share analysis 43
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 7 Category Analysis: Deodorants 50
Value analysis (US Dollar), 2004?09 50
Value analysis (US Dollar), 2009?14 51
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 8 Category Analysis: Soap 65
Value analysis (US Dollar), 2004?09 65
Value analysis (US Dollar), 2009?14 66
Volume analysis, 2004?09 68
Volume analysis, 2009?14 69
Company share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 9 Research Methodology 78
Methodology overview 78
Secondary research 79
Market modeling 80
Creating an initial data model 80
Revising the initial data model 80
Creating a final estimate 81
Creating demographic value splits 81
Primary research 81
Data finalization 82
Ongoing research 82
Chapter 10 Appendix 83
Future readings 83
How to contact experts in your industry 83
Disclaimer 83

LIST OF FIGURES
Figure 1: Personal hygiene, Middle East and Africa, value by category ($m), 2004?14 21
Figure 2: Personal hygiene, Middle East and Africa, category growth comparison, by value, 2004?14 21
Figure 3: Personal hygiene, Middle East and Africa, volume by category (units, million), 2004?14 24
Figure 4: Personal hygiene, Middle East and Africa, category growth comparison, by volume, 2004?14 24
Figure 5: Personal hygiene, Middle East and Africa, company share (top five companies) by value (%), 2008?09 27
Figure 6: Personal hygiene, Middle East and Africa, distribution channels by value (%), 2008?09 29
Figure 7: Bath and shower products, Middle East and Africa, value by segment ($m), 2004?14 39
Figure 8: Bath and shower products, Middle East and Africa, category growth comparison, by value, 2004?14 39
Figure 9: Bath and shower products, Middle East and Africa, volume by segment (units, million), 2004?14 42
Figure 10: Bath and shower products, Middle East and Africa, category growth comparison, by volume, 2004?14 42
Figure 11: Bath and shower products, Middle East and Africa, company share (top five companies) by value (%), 2008?09 45
Figure 12: Bath and shower products, Middle East and Africa, distribution channels by value (%), 2008?09 47
Figure 13: Deodorants, Middle East and Africa, value by segment ($m), 2004?14 52
Figure 14: Deodorants, Middle East and Africa, category growth comparison, by value, 2004?14 52
Figure 15: Deodorants, Middle East and Africa, volume by segment (units, million), 2004?14 55
Figure 16: Deodorants, Middle East and Africa, category growth comparison, by volume, 2004?14 55
Figure 17: Deodorants, Middle East and Africa, company share (top five companies) by value (%), 2008?09 58
Figure 18: Deodorants, Middle East and Africa, distribution channels by value (%), 2008?09 60
Figure 19: Soap, Middle East and Africa, value by segment ($m), 2004?14 67
Figure 20: Soap, Middle East and Africa, category growth comparison, by value, 2004?14 67
Figure 21: Soap, Middle East and Africa, volume by segment (units, million), 2004?14 70
Figure 22: Soap, Middle East and Africa, category growth comparison, by volume, 2004?14 70
Figure 23: Soap, Middle East and Africa, company share (top five companies) by value (%), 2008?09 73
Figure 24: Soap, Middle East and Africa, distribution channels by value (%), 2008?09 75
Figure 25: Annual data review process 79

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Personal hygiene, Middle East and Africa, value (country-wise), 2004?09 ($m) 17
Table 4: Personal hygiene, Middle East and Africa, value (country-wise) forecast, 2009?14 ($m) 17
Table 5: Personal hygiene, Middle East and Africa, volume (country-wise), 2004?09 (units, million) 18
Table 6: Personal hygiene, Middle East and Africa, volume (country-wise) forecast, 2009?14 (units, million) 18
Table 7: Personal hygiene, Middle East and Africa, value by category ($m), 2004?09 19
Table 8: Personal hygiene, Middle East and Africa, value forecast by category ($m), 2009?14 20
Table 9: Personal hygiene, Middle East and Africa, volume by category (units, million), 2004?09 22
Table 10: Personal hygiene, Middle East and Africa, volume forecast by category (units, million), 2009?14 23
Table 11: Personal hygiene, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 25
Table 12: Personal hygiene, Middle East and Africa, value by company ($m), 2008?09 26
Table 13: Personal hygiene, Middle East and Africa, distribution channels by value (%), 2008?09 28
Table 14: Personal hygiene, Middle East and Africa, value by distribution channel ($m), 2008?09 28
Table 15: Personal hygiene, Middle East and Africa, expenditure per capita ($), 2004?09 30
Table 16: Personal hygiene, Middle East and Africa, forecast expenditure per capita ($), 2009?14 30
Table 17: Personal hygiene, Middle East and Africa, consumption per capita (units), 2004?09 31
Table 18: Personal hygiene, Middle East and Africa, forecast consumption per capita (units), 2009?14 31
Table 19: Unilever key facts 32
Table 20: Colgate-Palmolive Company key facts 34
Table 21: Bath and shower products, Middle East and Africa, value by segment ($m), 2004?09 37
Table 22: Bath and shower products, Middle East and Africa, value forecast by segment ($m), 2009?14 38
Table 23: Bath and shower products, Middle East and Africa, volume by segment (units, million), 2004?09 40
Table 24: Bath and shower products, Middle East and Africa, volume forecast by segment (units, million), 2009?14 41
Table 25: Bath and shower products, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 43
Table 26: Bath and shower products, Middle East and Africa, value by company ($m), 2008?09 44
Table 27: Bath and shower products, Middle East and Africa, distribution channels by value (%), 2008?09 46
Table 28: Bath and shower products, Middle East and Africa, value by distribution channel ($m), 2008?09 46
Table 29: Bath and shower products, Middle East and Africa, expenditure per capita ($), 2004?09 48
Table 30: Bath and shower products, Middle East and Africa, forecast expenditure per capita ($), 2009?14 48
Table 31: Bath and shower products, Middle East and Africa, consumption per capita (units), 2004?09 49
Table 32: Bath and shower products, Middle East and Africa, forecast consumption per capita (units), 2009?14 49
Table 33: Deodorants, Middle East and Africa, value by segment ($m), 2004?09 50
Table 34: Deodorants, Middle East and Africa, value forecast by segment ($m), 2009?14 51
Table 35: Deodorants, Middle East and Africa, volume by segment (units, million), 2004?09 53
Table 36: Deodorants, Middle East and Africa, volume forecast by segment (units, million), 2009?14 54
Table 37: Deodorants, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 56
Table 38: Deodorants, Middle East and Africa, value by company ($m), 2008?09 57
Table 39: Deodorants, Middle East and Africa, distribution channels by value (%), 2008?09 59
Table 40: Deodorants, Middle East and Africa, value by distribution channel ($m), 2008?09 59
Table 41: Deodorants, Middle East and Africa, expenditure per capita ($), 2004?09 61
Table 42: Deodorants, Middle East and Africa, forecast expenditure per capita ($), 2009?14 62
Table 43: Deodorants, Middle East and Africa, consumption per capita (units), 2004?09 63
Table 44: Deodorants, Middle East and Africa, forecast consumption per capita (units), 2009?14 64
Table 45: Soap, Middle East and Africa, value by segment ($m), 2004?09 65
Table 46: Soap, Middle East and Africa, value forecast by segment ($m), 2009?14 66
Table 47: Soap, Middle East and Africa, volume by segment (units, million), 2004?09 68
Table 48: Soap, Middle East and Africa, volume forecast by segment (units, million), 2009?14 69
Table 49: Soap, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 71
Table 50: Soap, Middle East and Africa, value by company ($m), 2008?09 72
Table 51: Soap, Middle East and Africa, distribution channels by value (%), 2008?09 74
Table 52: Soap, Middle East and Africa, value by distribution channel ($m), 2008?09 74
Table 53: Soap, Middle East and Africa, expenditure per capita ($), 2004?09 76
Table 54: Soap, Middle East and Africa, forecast expenditure per capita ($), 2009?14 76
Table 55: Soap, Middle East and Africa, consumption per capita (units), 2004?09 77
Table 56: Soap, Middle East and Africa, forecast consumption per capita (units), 2009?14 77


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