Personal Hygiene in North America to 2014

Introduction

This databook provides key data and information on the personal hygiene market covering two countries in North America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bath and shower products, deodorants and soap

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in North America increased at a compound annual growth rate of 3.4% between 2004 and 2009.

The deodorants category led the personal hygiene market in North America, accounting for a share of 39%.

The leading players in the North American personal hygiene market are Unilever and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in North America

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath and shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 18
Chapter 4 North America Personal Hygiene: Market Overview 19
Value analysis (US Dollar), 2004?09 19
Value analysis (US Dollar), 2009?14 20
Volume analysis, 2004?09 22
Volume analysis, 2009?14 23
Company share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 5 Leading Company Profiles 32
Unilever 32
The Procter & Gamble Company 34
Chapter 6 Category Analysis: Bath and Shower Products 36
Value analysis (US Dollar), 2004?09 36
Value analysis (US Dollar), 2009?14 37
Volume analysis, 2004?09 39
Volume analysis, 2009?14 40
Company share analysis 42
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 7 Category Analysis: Deodorants 49
Value analysis (US Dollar), 2004?09 49
Value analysis (US Dollar), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company share analysis 55
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 8 Category Analysis: Soap 63
Value analysis (US Dollar), 2004?09 63
Value analysis (US Dollar), 2009?14 64
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company share analysis 69
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 9 Research Methodology 75
Methodology overview 75
Secondary research 76
Market modeling 77
Creating an initial data model 77
Revising the initial data model 77
Creating a final estimate 78
Creating demographic value splits 78
Primary research 78
Data finalization 79
Ongoing research 79
Chapter 10 Appendix 80
Future readings 80
How to contact experts in your industry 80
Disclaimer 80

LIST OF FIGURES
Figure 1: Personal hygiene, North America, value by category ($m), 2004?14 21
Figure 2: Personal hygiene, North America, category growth comparison, by value, 2004?14 21
Figure 3: Personal hygiene, North America, volume by category (units, million), 2004?14 24
Figure 4: Personal hygiene, North America, category growth comparison, by volume, 2004?14 24
Figure 5: Personal hygiene, North America, company share (top five companies) by value (%), 2008?09 27
Figure 6: Personal hygiene, North America, distribution channels by value (%), 2008?09 29
Figure 7: Bath and shower products, North America, value by segment ($m), 2004?14 38
Figure 8: Bath and shower products, North America, category growth comparison, by value, 2004?14 38
Figure 9: Bath and shower products, North America, volume by segment (units, million), 2004?14 41
Figure 10: Bath and shower products, North America, category growth comparison, by volume, 2004?14 41
Figure 11: Bath and shower products, North America, company share (top five companies) by value (%), 2008?09 44
Figure 12: Bath and shower products, North America, distribution channels by value (%), 2008?09 46
Figure 13: Deodorants, North America, value by segment ($m), 2004?14 51
Figure 14: Deodorants, North America, category growth comparison, by value, 2004?14 51
Figure 15: Deodorants, North America, volume by segment (units, million), 2004?14 54
Figure 16: Deodorants, North America, category growth comparison, by volume, 2004?14 54
Figure 17: Deodorants, North America, company share (top five companies) by value (%), 2008?09 56
Figure 18: Deodorants, North America, distribution channels by value (%), 2008?09 58
Figure 19: Soap, North America, value by segment ($m), 2004?14 65
Figure 20: Soap, North America, category growth comparison, by value, 2004?14 65
Figure 21: Soap, North America, volume by segment (units, million), 2004?14 68
Figure 22: Soap, North America, category growth comparison, by volume, 2004?14 68
Figure 23: Soap, North America, company share (top five companies) by value (%), 2008?09 70
Figure 24: Soap, North America, distribution channels by value (%), 2008?09 72
Figure 25: Annual data review process 76

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Personal hygiene, North America, value (country-wise), 2004?09 ($m) 17
Table 4: Personal hygiene, North America, value (country-wise) forecast, 2009?14 ($m) 17
Table 5: Personal hygiene, North America, volume (country-wise), 2004?09 (units, million) 18
Table 6: Personal hygiene, North America, volume (country-wise) forecast, 2009?14 (units, million) 18
Table 7: Personal hygiene, North America, value by category ($m), 2004?09 19
Table 8: Personal hygiene, North America, value forecast by category ($m), 2009?14 20
Table 9: Personal hygiene, North America, volume by category (units, million), 2004?09 22
Table 10: Personal hygiene, North America, volume forecast by category (units, million), 2009?14 23
Table 11: Personal hygiene, North America, company share by value (%), 2008?09 25
Table 12: Personal hygiene, North America, value by company ($m), 2008?09 26
Table 13: Personal hygiene, North America, distribution channels by value (%), 2008?09 28
Table 14: Personal hygiene, North America, value by distribution channel ($m), 2008?09 28
Table 15: Personal hygiene, North America, expenditure per capita ($), 2004?09 30
Table 16: Personal hygiene, North America, forecast expenditure per capita ($), 2009?14 30
Table 17: Personal hygiene, North America, consumption per capita (units), 2004?09 31
Table 18: Personal hygiene, North America, forecast consumption per capita (units), 2009?14 31
Table 19: Unilever key facts 32
Table 20: The Procter & Gamble Company key facts 34
Table 21: Bath and shower products, North America, value by segment ($m), 2004?09 36
Table 22: Bath and shower products, North America, value forecast by segment ($m), 2009?14 37
Table 23: Bath and shower products, North America, volume by segment (units, million), 2004?09 39
Table 24: Bath and shower products, North America, volume forecast by segment (units, million), 2009?14 40
Table 25: Bath and shower products, North America, company share by value (%), 2008?09 42
Table 26: Bath and shower products, North America, value by company ($m), 2008?09 43
Table 27: Bath and shower products, North America, distribution channels by value (%), 2008?09 45
Table 28: Bath and shower products, North America, value by distribution channel ($m), 2008?09 45
Table 29: Bath and shower products, North America, expenditure per capita ($), 2004?09 47
Table 30: Bath and shower products, North America, forecast expenditure per capita ($), 2009?14 47
Table 31: Bath and shower products, North America, consumption per capita (units), 2004?09 48
Table 32: Bath and shower products, North America, forecast consumption per capita (units), 2009?14 48
Table 33: Deodorants, North America, value by segment ($m), 2004?09 49
Table 34: Deodorants, North America, value forecast by segment ($m), 2009?14 50
Table 35: Deodorants, North America, volume by segment (units, million), 2004?09 52
Table 36: Deodorants, North America, volume forecast by segment (units, million), 2009?14 53
Table 37: Deodorants, North America, company share by value (%), 2008?09 55
Table 38: Deodorants, North America, value by company ($m), 2008?09 55
Table 39: Deodorants, North America, distribution channels by value (%), 2008?09 57
Table 40: Deodorants, North America, value by distribution channel ($m), 2008?09 57
Table 41: Deodorants, North America, expenditure per capita ($), 2004?09 59
Table 42: Deodorants, North America, forecast expenditure per capita ($), 2009?14 60
Table 43: Deodorants, North America, consumption per capita (units), 2004?09 61
Table 44: Deodorants, North America, forecast consumption per capita (units), 2009?14 62
Table 45: Soap, North America, value by segment ($m), 2004?09 63
Table 46: Soap, North America, value forecast by segment ($m), 2009?14 64
Table 47: Soap, North America, volume by segment (units, million), 2004?09 66
Table 48: Soap, North America, volume forecast by segment (units, million), 2009?14 67
Table 49: Soap, North America, company share by value (%), 2008?09 69
Table 50: Soap, North America, value by company ($m), 2008?09 69
Table 51: Soap, North America, distribution channels by value (%), 2008?09 71
Table 52: Soap, North America, value by distribution channel ($m), 2008?09 71
Table 53: Soap, North America, expenditure per capita ($), 2004?09 73
Table 54: Soap, North America, forecast expenditure per capita ($), 2009?14 73
Table 55: Soap, North America, consumption per capita (units), 2004?09 74
Table 56: Soap, North America, forecast consumption per capita (units), 2009?14 74


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