Personal Hygiene in Norway to 2013

Introduction

This databook provides key data and information on the personal hygiene market in Norway. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Norway increased at a compound annual growth rate of 2.1% between 2003 and 2008.

The Deodorants category led the personal hygiene market in Norway, accounting for a share of 46.5%.

Leading players in Norwegian personal hygiene market include Unilever, Beiersdorf AG and Colgate-Palmolive Company.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Norway

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for personal hygiene in Norway increased at a compound annual growth rate of 2.1% between 2003 and 2008.

The Deodorants category led the personal hygiene market in Norway, accounting for a share of 46.5%.

Leading players in Norwegian personal hygiene market include Unilever, Beiersdorf AG and Colgate-Palmolive Company.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Norwegian Krone), 2003?08 20
Value analysis (Norwegian Krone), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Unilever 37
Beiersdorf AG 39
Chapter 5 Category Analysis: Bath & shower products 41
Value analysis (Norwegian Krone), 2003?08 41
Value analysis (Norwegian Krone), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Deodorants 58
Value analysis (Norwegian Krone), 2003?08 58
Value analysis (Norwegian Krone), 2008?13 59
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Soap 79
Value analysis (Norwegian Krone), 2003?08 79
Value analysis (Norwegian Krone), 2008?13 80
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 84
Volume analysis, 2008?13 85
Company and brand share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 8 Country Comparison 95
Value 95
Volume 99
Market share 103
Chapter 9 PESTLE Analysis 104
Summary 104
Political analysis 105
Economic analysis 108
Social analysis 111
Technological analysis 114
Legal analysis 117
Environmental analysis 120
Chapter 10 New Product Development 123
Product launches over time 123
Recent product launches 125
Chapter 11 Macroeconomic Profile 126
Macroeconomic indicators 126
Chapter 12 Research Methodology 131
Methodology overview 131
Secondary research 132
Market modeling 133
Creating an initial data model 133
Revising the initial data model 133
Creating a final estimate 134
Creating demographic value splits 134
Primary research 134
Data finalization 135
Ongoing research 135
Chapter 13 APPENDIX 136
Future readings 136
How to contact experts in your industry 136
Disclaimer 136


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LIST OF FIGURES
Figure 1: Norway personal hygiene value and value forecast, 2003?13 (NOKm, nominal prices) 22
Figure 2: Norway personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Norway personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Norway personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: Norway personal hygiene company share, by value, 2007?08 (%) 30
Figure 6: Norway personal hygiene distribution channels, by value, 2007?08 (%) 33
Figure 7: Norway bath & shower products value and value forecast, 2003?13 (NOKm, nominal prices) 43
Figure 8: Norway bath & shower products category growth comparison, by value, 2003?13 45
Figure 9: Norway bath & shower products volume and volume forecast, 2003?13 (units, million) 48
Figure 10: Norway bath & shower products category growth comparison, by volume, 2003?13 49
Figure 11: Norway bath & shower products company share, by value, 2007?08 (%) 51
Figure 12: Norway bath & shower products distribution channels, by value, 2007?08 (%) 54
Figure 13: Norway deodorants value and value forecast, 2003?13 (NOKm, nominal prices) 60
Figure 14: Norway deodorants category growth comparison, by value, 2003?13 63
Figure 15: Norway deodorants volume and volume forecast, 2003?13 (units, million) 66
Figure 16: Norway deodorants category growth comparison, by volume, 2003?13 67
Figure 17: Norway deodorants company share, by value, 2007?08 (%) 69
Figure 18: Norway deodorants distribution channels, by value, 2007?08 (%) 72
Figure 19: Norway soap value and value forecast, 2003?13 (NOKm, nominal prices) 81
Figure 20: Norway soap category growth comparison, by value, 2003?13 83
Figure 21: Norway soap volume and volume forecast, 2003?13 (units, million) 86
Figure 22: Norway soap category growth comparison, by volume, 2003?13 86
Figure 23: Norway soap company share, by value, 2007?08 (%) 88
Figure 24: Norway soap distribution channels, by value, 2007?08 (%) 91
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 96
Figure 26: Global personal hygiene market value, 2003–08, top five countries 98
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 100
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 102
Figure 29: Annual data review process 132


LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Norway personal hygiene value, 2003?08 (NOKm, nominal prices) 20
Table 4: Norway personal hygiene value forecast, 2008?13 (NOKm, nominal prices) 21
Table 5: Norway personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Norway personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Norway personal hygiene volume, 2003?08 (units, million) 25
Table 8: Norway personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Norway personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: Norway personal hygiene value, by brand 2007?08 (NOKm, nominal prices) 29
Table 11: Norway personal hygiene company share by value, 2007?08 (%) 31
Table 12: Norway personal hygiene value, by company, 2007?08 (NOKm, nominal prices) 31
Table 13: Norway personal hygiene distribution channels, by value, 2007?08 (%) 32
Table 14: Norway personal hygiene value, by distribution channel, 2007?08 (NOKm, nominal prices) 32
Table 15: Norway personal hygiene expenditure per capita, 2003?08 (NOK, nominal prices) 34
Table 16: Norway personal hygiene forecast expenditure per capita, 2008?13 (NOK, nominal prices) 34
Table 17: Norway personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 35
Table 18: Norway personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 35
Table 19: Norway personal hygiene consumption per capita, 2003?08 (units) 36
Table 20: Norway personal hygiene forecast consumption per capita, 2008?13 (units) 36
Table 21: Unilever key facts 37
Table 22: Beiersdorf AG key facts 39
Table 23: Norway bath & shower products value, 2003?08 (NOKm, nominal prices) 41
Table 24: Norway bath & shower products value forecast, 2008?13 (NOKm, nominal prices) 42
Table 25: Norway bath & shower products value, 2003?08 ($m, nominal prices) 44
Table 26: Norway bath & shower products value forecast, 2008?13 ($m, nominal prices) 44
Table 27: Norway bath & shower products volume, 2003?08 (units, million) 46
Table 28: Norway bath & shower products volume forecast, 2008?13 (units, million) 47
Table 29: Norway bath & shower products brand share, by value, 2007?08 (%) 50
Table 30: Norway bath & shower products value, by brand 2007?08 (NOKm, nominal prices) 50
Table 31: Norway bath & shower products company share by value, 2007?08 (%) 52
Table 32: Norway bath & shower products value, by company, 2007?08 (NOKm, nominal prices) 52
Table 33: Norway bath & shower products distribution channels, by value, 2007?08 (%) 53
Table 34: Norway bath & shower products value, by distribution channel, 2007?08 (NOKm, nominal prices) 53
Table 35: Norway bath & shower products expenditure per capita, 2003?08 (NOK, nominal prices) 55
Table 36: Norway bath & shower products forecast expenditure per capita, 2008?13 (NOK, nominal prices) 55
Table 37: Norway bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 56
Table 38: Norway bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 56
Table 39: Norway bath & shower products consumption per capita, 2003?08 (units) 57
Table 40: Norway bath & shower products forecast consumption per capita, 2008?13 (units) 57
Table 41: Norway deodorants value, 2003?08 (NOKm, nominal prices) 58
Table 42: Norway deodorants value forecast, 2008?13 (NOKm, nominal prices) 59
Table 43: Norway deodorants value, 2003?08 ($m, nominal prices) 61
Table 44: Norway deodorants value forecast, 2008?13 ($m, nominal prices) 62
Table 45: Norway deodorants volume, 2003?08 (units, million) 64
Table 46: Norway deodorants volume forecast, 2008?13 (units, million) 65
Table 47: Norway deodorants brand share, by value, 2007?08 (%) 68
Table 48: Norway deodorants value, by brand 2007?08 (NOKm, nominal prices) 68
Table 49: Norway deodorants company share by value, 2007?08 (%) 70
Table 50: Norway deodorants value, by company, 2007?08 (NOKm, nominal prices) 70
Table 51: Norway deodorants distribution channels, by value, 2007?08 (%) 71
Table 52: Norway deodorants value, by distribution channel, 2007?08 (NOKm, nominal prices) 71
Table 53: Norway deodorants expenditure per capita, 2003?08 (NOK, nominal prices) 73
Table 54: Norway deodorants forecast expenditure per capita, 2008?13 (NOK, nominal prices) 74
Table 55: Norway deodorants expenditure per capita, 2003?08 ($, nominal prices) 75
Table 56: Norway deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 76
Table 57: Norway deodorants consumption per capita, 2003?08 (units) 77
Table 58: Norway deodorants forecast consumption per capita, 2008?13 (units) 78
Table 59: Norway soap value, 2003?08 (NOKm, nominal prices) 79
Table 60: Norway soap value forecast, 2008?13 (NOKm, nominal prices) 80
Table 61: Norway soap value, 2003?08 ($m, nominal prices) 82
Table 62: Norway soap value forecast, 2008?13 ($m, nominal prices) 82
Table 63: Norway soap volume, 2003?08 (units, million) 84
Table 64: Norway soap volume forecast, 2008?13 (units, million) 85
Table 65: Norway soap brand share, by value, 2007?08 (%) 87
Table 66: Norway soap value, by brand 2007?08 (NOKm, nominal prices) 87
Table 67: Norway soap company share by value, 2007?08 (%) 89
Table 68: Norway soap value, by company, 2007?08 (NOKm, nominal prices) 89
Table 69: Norway soap distribution channels, by value, 2007?08 (%) 90
Table 70: Norway soap value, by distribution channel, 2007?08 (NOKm, nominal prices) 90
Table 71: Norway soap expenditure per capita, 2003?08 (NOK, nominal prices) 92
Table 72: Norway soap forecast expenditure per capita, 2008?13 (NOK, nominal prices) 92
Table 73: Norway soap expenditure per capita, 2003?08 ($, nominal prices) 93
Table 74: Norway soap forecast expenditure per capita, 2008?13 ($, nominal prices) 93
Table 75: Norway soap consumption per capita, 2003?08 (units) 94
Table 76: Norway soap forecast consumption per capita, 2008?13 (units) 94
Table 77: Global personal hygiene market value, 2008 95
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 98
Table 79: Global personal hygiene market volume, 2008 99
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 102
Table 81: Leading players, top five countries 103
Table 82: Analysis of Norway’s political landscape 105
Table 83: Analysis of Norway’s economic landscape 108
Table 84: Analysis of Norway’s social landscape 111
Table 85: Analysis of Norway’s technology landscape 114
Table 86: Number of patents registered by country 116
Table 87: Analysis of Norway’s legal landscape 117
Table 88: Analysis of Norway’s environmental landscape 120
Table 89: Norway personal hygiene new product launches reports, by company (top five companies), 2008 123
Table 90: Norway personal hygiene new product launches SKUs, by company (top five companies), 2008 123
Table 91: Norway personal hygiene new product launches (reports), by flavor and fragrances, 2008 124
Table 92: Norway personal hygiene new product launches (reports), by ingredients, 2008 124
Table 93: Norway personal hygiene new product launches (reports), by package tags or claims, 2008 125
Table 94: Norway personal hygiene new product launches (reports) - Recent five launches (2008) 125
Table 95: Norway population, by age group, 2003?08 (millions) 126
Table 96: Norway population forecast, by age group, 2008?13 (millions) 127
Table 97: Norway population, by gender, 2003?08 (millions) 127
Table 98: Norway population forecast, by gender, 2008?13 (millions) 128
Table 99: Norway nominal GDP, 2003?08 (NOKbn, nominal prices) 128
Table 100: Norway nominal GDP forecast, 2008?13 (NOKbn, nominal prices) 128
Table 101: Norway real GDP, 2003?08 (NOKbn, 2000 prices) 129
Table 102: Norway real GDP forecast, 2008?13 (NOKbn, 2000 prices) 129
Table 103: Norway real GDP, 2003?08 ($bn, 2000 prices) 129
Table 104: Norway real GDP forecast, 2008?13 ($bn, 2000 prices) 130
Table 105: Norway consumer price index, 2003?08 (2000=100) 130
Table 106: Norway consumer price index, 2008?13 (2000=100) 130

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