Personal Hygiene in Pakistan to 2013

Introduction

This databook provides key data and information on the personal hygiene market in Pakistan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for personal hygiene in Pakistan increased at a compound annual growth rate of 1.7% between 2003 and 2008.

The soap category led the personal hygiene market in Pakistan, accounting for a share of 94.1%.

Leading players in Pakistani personal hygiene market include Unilever, Sufi Soaps Detergents and Kohinoor & Tibet Soaps.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Pakistan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for personal hygiene in Pakistan increased at a compound annual growth rate of 1.7% between 2003 and 2008.

The soap category led the personal hygiene market in Pakistan, accounting for a share of 94.1%.

Leading players in Pakistani personal hygiene market include Unilever, Sufi Soaps Detergents and Kohinoor & Tibet Soaps.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Pakistan Rupee), 2003?08 20
Value analysis (Pakistan Rupee), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 29
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profile 39
Unilever 39
Chapter 5 Category Analysis: Bath & shower products 41
Value analysis (Pakistan Rupee), 2003?08 41
Value analysis (Pakistan Rupee), 2008?13 42
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Deodorants 58
Value analysis (Pakistan Rupee), 2003?08 58
Value analysis (Pakistan Rupee), 2008?13 59
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Soap 79
Value analysis (Pakistan Rupee), 2003?08 79
Value analysis (Pakistan Rupee), 2008?13 80
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 84
Volume analysis, 2008?13 85
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 Country Comparison 96
Value 96
Volume 100
Market share 104
Chapter 9 Socioeconomic Profile 105
Country overview 105
Key facts 106
Political overview 107
Economic overview 108
Chapter 10 New Product Development 109
Product launches over time 109
Recent product launches 111
Chapter 11 Macroeconomic Profile 112
Macroeconomic indicators 112
Chapter 12 Research Methodology 116
Methodology overview 116
Secondary research 117
Market modeling 118
Creating an initial data model 118
Revising the initial data model 118
Creating a final estimate 119
Creating demographic value splits 119
Primary research 119
Data finalization 120
Ongoing research 120
Chapter 13 APPENDIX 121
Future readings 121
How to contact experts in your industry 121
Disclaimer 121


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LIST OF FIGURES
Figure 1: Pakistan personal hygiene value and value forecast, 2003?13 (PKRm, nominal prices) 22
Figure 2: Pakistan personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Pakistan personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Pakistan personal hygiene category growth comparison, by volume, 2003?13 28
Figure 5: Pakistan personal hygiene company share, by value, 2007?08 (%) 31
Figure 6: Pakistan personal hygiene distribution channels, by value, 2007?08 (%) 35
Figure 7: Pakistan bath & shower products value and value forecast, 2003?13 (PKRm, nominal prices) 43
Figure 8: Pakistan bath & shower products category growth comparison, by value, 2003?13 45
Figure 9: Pakistan bath & shower products volume and volume forecast, 2003?13 (units, million) 48
Figure 10: Pakistan bath & shower products category growth comparison, by volume, 2003?13 49
Figure 11: Pakistan bath & shower products company share, by value, 2007?08 (%) 51
Figure 12: Pakistan bath & shower products distribution channels, by value, 2007?08 (%) 54
Figure 13: Pakistan deodorants value and value forecast, 2003?13 (PKRm, nominal prices) 60
Figure 14: Pakistan deodorants category growth comparison, by value, 2003?13 63
Figure 15: Pakistan deodorants volume and volume forecast, 2003?13 (units, million) 66
Figure 16: Pakistan deodorants category growth comparison, by volume, 2003?13 67
Figure 17: Pakistan deodorants company share, by value, 2007?08 (%) 69
Figure 18: Pakistan deodorants distribution channels, by value, 2007?08 (%) 72
Figure 19: Pakistan soap value and value forecast, 2003?13 (PKRm, nominal prices) 81
Figure 20: Pakistan soap category growth comparison, by value, 2003?13 83
Figure 21: Pakistan soap volume and volume forecast, 2003?13 (units, million) 86
Figure 22: Pakistan soap category growth comparison, by volume, 2003?13 87
Figure 23: Pakistan soap company share, by value, 2007?08 (%) 89
Figure 24: Pakistan soap distribution channels, by value, 2007?08 (%) 92
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 97
Figure 26: Global personal hygiene market value, 2003–08, top five countries 99
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 101
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 103
Figure 29: Map of Pakistan 106
Figure 30: Annual data review process 117


LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Pakistan personal hygiene value, 2003?08 (PKRm, nominal prices) 20
Table 4: Pakistan personal hygiene value forecast, 2008?13 (PKRm, nominal prices) 21
Table 5: Pakistan personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Pakistan personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Pakistan personal hygiene volume, 2003?08 (units, million) 25
Table 8: Pakistan personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Pakistan personal hygiene brand share, by value, 2007?08 (%) 29
Table 10: Pakistan personal hygiene value, by brand 2007?08 (PKRm, nominal prices) 30
Table 11: Pakistan personal hygiene company share by value, 2007?08 (%) 32
Table 12: Pakistan personal hygiene value, by company, 2007?08 (PKRm, nominal prices) 33
Table 13: Pakistan personal hygiene distribution channels, by value, 2007?08 (%) 34
Table 14: Pakistan personal hygiene value, by distribution channel, 2007?08 (PKRm, nominal prices) 34
Table 15: Pakistan personal hygiene expenditure per capita, 2003?08 (PKR, nominal prices) 36
Table 16: Pakistan personal hygiene forecast expenditure per capita, 2008?13 (PKR, nominal prices) 36
Table 17: Pakistan personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 37
Table 18: Pakistan personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 37
Table 19: Pakistan personal hygiene consumption per capita, 2003?08 (units) 38
Table 20: Pakistan personal hygiene forecast consumption per capita, 2008?13 (units) 38
Table 21: Unilever key facts 39
Table 22: Pakistan bath & shower products value, 2003?08 (PKRm, nominal prices) 41
Table 23: Pakistan bath & shower products value forecast, 2008?13 (PKRm, nominal prices) 42
Table 24: Pakistan bath & shower products value, 2003?08 ($m, nominal prices) 44
Table 25: Pakistan bath & shower products value forecast, 2008?13 ($m, nominal prices) 44
Table 26: Pakistan bath & shower products volume, 2003?08 (units, million) 46
Table 27: Pakistan bath & shower products volume forecast, 2008?13 (units, million) 47
Table 28: Pakistan bath & shower products brand share, by value, 2007?08 (%) 50
Table 29: Pakistan bath & shower products value, by brand 2007?08 (PKRm, nominal prices) 50
Table 30: Pakistan bath & shower products company share by value, 2007?08 (%) 52
Table 31: Pakistan bath & shower products value, by company, 2007?08 (PKRm, nominal prices) 52
Table 32: Pakistan bath & shower products distribution channels, by value, 2007?08 (%) 53
Table 33: Pakistan bath & shower products value, by distribution channel, 2007?08 (PKRm, nominal prices) 53
Table 34: Pakistan bath & shower products expenditure per capita, 2003?08 (PKR, nominal prices) 55
Table 35: Pakistan bath & shower products forecast expenditure per capita, 2008?13 (PKR, nominal prices) 55
Table 36: Pakistan bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 56
Table 37: Pakistan bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 56
Table 38: Pakistan bath & shower products consumption per capita, 2003?08 (units) 57
Table 39: Pakistan bath & shower products forecast consumption per capita, 2008?13 (units) 57
Table 40: Pakistan deodorants value, 2003?08 (PKRm, nominal prices) 58
Table 41: Pakistan deodorants value forecast, 2008?13 (PKRm, nominal prices) 59
Table 42: Pakistan deodorants value, 2003?08 ($m, nominal prices) 61
Table 43: Pakistan deodorants value forecast, 2008?13 ($m, nominal prices) 62
Table 44: Pakistan deodorants volume, 2003?08 (units, million) 64
Table 45: Pakistan deodorants volume forecast, 2008?13 (units, million) 65
Table 46: Pakistan deodorants brand share, by value, 2007?08 (%) 68
Table 47: Pakistan deodorants value, by brand 2007?08 (PKRm, nominal prices) 68
Table 48: Pakistan deodorants company share by value, 2007?08 (%) 70
Table 49: Pakistan deodorants value, by company, 2007?08 (PKRm, nominal prices) 70
Table 50: Pakistan deodorants distribution channels, by value, 2007?08 (%) 71
Table 51: Pakistan deodorants value, by distribution channel, 2007?08 (PKRm, nominal prices) 71
Table 52: Pakistan deodorants expenditure per capita, 2003?08 (PKR, nominal prices) 73
Table 53: Pakistan deodorants forecast expenditure per capita, 2008?13 (PKR, nominal prices) 74
Table 54: Pakistan deodorants expenditure per capita, 2003?08 ($, nominal prices) 75
Table 55: Pakistan deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 76
Table 56: Pakistan deodorants consumption per capita, 2003?08 (units) 77
Table 57: Pakistan deodorants forecast consumption per capita, 2008?13 (units) 78
Table 58: Pakistan soap value, 2003?08 (PKRm, nominal prices) 79
Table 59: Pakistan soap value forecast, 2008?13 (PKRm, nominal prices) 80
Table 60: Pakistan soap value, 2003?08 ($m, nominal prices) 82
Table 61: Pakistan soap value forecast, 2008?13 ($m, nominal prices) 82
Table 62: Pakistan soap volume, 2003?08 (units, million) 84
Table 63: Pakistan soap volume forecast, 2008?13 (units, million) 85
Table 64: Pakistan soap brand share, by value, 2007?08 (%) 88
Table 65: Pakistan soap value, by brand 2007?08 (PKRm, nominal prices) 88
Table 66: Pakistan soap company share by value, 2007?08 (%) 90
Table 67: Pakistan soap value, by company, 2007?08 (PKRm, nominal prices) 90
Table 68: Pakistan soap distribution channels, by value, 2007?08 (%) 91
Table 69: Pakistan soap value, by distribution channel, 2007?08 (PKRm, nominal prices) 91
Table 70: Pakistan soap expenditure per capita, 2003?08 (PKR, nominal prices) 93
Table 71: Pakistan soap forecast expenditure per capita, 2008?13 (PKR, nominal prices) 93
Table 72: Pakistan soap expenditure per capita, 2003?08 ($, nominal prices) 94
Table 73: Pakistan soap forecast expenditure per capita, 2008?13 ($, nominal prices) 94
Table 74: Pakistan soap consumption per capita, 2003?08 (units) 95
Table 75: Pakistan soap forecast consumption per capita, 2008?13 (units) 95
Table 76: Global personal hygiene market value, 2008 96
Table 77: Global personal hygiene market split (value terms ($m), 2008), top five countries 99
Table 78: Global personal hygiene market volume, 2008 100
Table 79: Global personal hygiene market split (volume terms, 2008), top five countries 103
Table 80: Leading players, top five countries 104
Table 81: Pakistan key facts 106
Table 82: Pakistan personal hygiene new product launches reports, by company (top five companies), 2008 109
Table 83: Pakistan personal hygiene new product launches SKUs, by company (top five companies), 2008 109
Table 84: Pakistan personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 110
Table 85: Pakistan personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 110
Table 86: Pakistan personal hygiene new product launches (reports), by package tags or claims, 2008 111
Table 87: Pakistan personal hygiene new product launches (reports) - Recent five launches (2008) 111
Table 88: Pakistan population, by age group, 2003?08 (millions) 112
Table 89: Pakistan population forecast, by age group, 2008?13 (millions) 113
Table 90: Pakistan population, by gender, 2003?08 (millions) 113
Table 91: Pakistan population forecast, by gender, 2008?13 (millions) 114
Table 92: Pakistan nominal GDP, 2003?08 (PKRbn, nominal prices) 114
Table 93: Pakistan real GDP, 2003?08 (PKRbn, 2000 prices) 114
Table 94: Pakistan real GDP, 2003?08 ($bn, 2000 prices) 115
Table 95: Pakistan consumer price index, 2003?08 (2000=100) 115
Table 96: Pakistan consumer price index, 2008?13 (2000=100) 115

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