Personal Hygiene in Pakistan to 2014

Introduction

This databook provides key data and information on the personal hygiene market in Pakistan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bath and shower products, deodorants and soap

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

Highlights

The market for personal hygiene in Pakistan increased at a compound annual growth rate of 1.6% between 2004 and 2009.

The soap category led the personal hygiene market in Pakistan, accounting for a share of 94%.

The leading player in the Pakistani personal hygiene market is Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Pakistan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath and shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Pakistan Rupee), 2004?09 19
Value analysis (Pakistan Rupee), 2009?14 20
Value analysis (US dollars), 2004?09 22
Value analysis (US dollars), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company and brand share analysis 27
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profile 37
Unilever 37
Chapter 5 Category Analysis: Bath and Shower Products 39
Value analysis (Pakistan Rupee), 2004?09 39
Value analysis (Pakistan Rupee), 2009?14 40
Value analysis (US dollars), 2004?09 42
Value analysis (US dollars), 2009?14 42
Volume analysis, 2004?09 44
Volume analysis, 2009?14 45
Company and brand share analysis 47
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Deodorants 55
Value analysis (Pakistan Rupee), 2004?09 55
Value analysis (Pakistan Rupee), 2009?14 56
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 59
Volume analysis, 2004?09 61
Volume analysis, 2009?14 62
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Soap 75
Value analysis (Pakistan Rupee), 2004?09 75
Value analysis (Pakistan Rupee), 2009?14 76
Value analysis (US dollars), 2004?09 78
Value analysis (US dollars), 2009?14 78
Volume analysis, 2004?09 80
Volume analysis, 2009?14 81
Company and brand share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 8 Country Comparison 91
Value 91
Volume 95
Market share 99
Chapter 9 New Product Development 100
Product launches over time 100
Recent product launches 102
Chapter 10 Macroeconomic Profile 103
Macroeconomic Indicators 103
Chapter 11 Research Methodology 107
Methodology overview 107
Secondary research 108
Market modeling 109
Creating an initial data model 109
Revising the initial data model 109
Creating a final estimate 110
Creating demographic value splits 110
Primary research 110
Data finalization 111
Ongoing research 111
Chapter 12 Appendix 112
Future readings 112
How to contact experts in your industry 112
Disclaimer 112

LIST OF FIGURES
Figure 1: Personal hygiene, Pakistan, value by category (PKRm), 2004?14 21
Figure 2: Personal hygiene, Pakistan, category growth comparison, by value, 2004?14 23
Figure 3: Personal hygiene, Pakistan, volume by category (units, million), 2004?14 26
Figure 4: Personal hygiene, Pakistan, category growth comparison, by volume, 2004?14 26
Figure 5: Personal hygiene, Pakistan, company share by value (%), 2008?09 29
Figure 6: Personal hygiene, Pakistan, distribution channels by value (%), 2008?09 33
Figure 7: Bath and shower products, Pakistan, value by segment (PKRm), 2004?14 41
Figure 8: Bath and shower products, Pakistan, category growth comparison, by value, 2004?14 43
Figure 9: Bath and shower products, Pakistan, volume by segment (units, million), 2004?14 46
Figure 10: Bath and shower products, Pakistan, category growth comparison, by volume, 2004?14 46
Figure 11: Bath and shower products, Pakistan, company share by value (%), 2008?09 48
Figure 12: Bath and shower products, Pakistan, distribution channels by value (%), 2008?09 51
Figure 13: Deodorants, Pakistan, value by segment (PKRm), 2004?14 57
Figure 14: Deodorants, Pakistan, category growth comparison, by value, 2004?14 60
Figure 15: Deodorants, Pakistan, volume by segment (units, million), 2004?14 63
Figure 16: Deodorants, Pakistan, category growth comparison, by volume, 2004?14 63
Figure 17: Deodorants, Pakistan, company share by value (%), 2008?09 65
Figure 18: Deodorants, Pakistan, distribution channels by value (%), 2008?09 68
Figure 19: Soap, Pakistan, value by segment (PKRm), 2004?14 77
Figure 20: Soap, Pakistan, category growth comparison, by value, 2004?14 79
Figure 21: Soap, Pakistan, volume by segment (units, million), 2004?14 82
Figure 22: Soap, Pakistan, category growth comparison, by volume, 2004?14 82
Figure 23: Soap, Pakistan, company share by value (%), 2008?09 84
Figure 24: Soap, Pakistan, distribution channels by value (%), 2008?09 87
Figure 25: Global personal hygiene market split (value terms, 2009), top five countries 92
Figure 26: Global personal hygiene market value, 2004–09, top five countries 94
Figure 27: Global personal hygiene market split (volume terms, 2009), top five countries 96
Figure 28: Global personal hygiene market volume, 2004–09, top five countries 98
Figure 29: Annual data review process 108

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Personal hygiene, Pakistan, value by category (PKRm), 2004?09 19
Table 4: Personal hygiene, Pakistan, value forecast by category (PKRm), 2009?14 20
Table 5: Personal hygiene, Pakistan, value by category ($m), 2004?09 22
Table 6: Personal hygiene, Pakistan, value forecast by category ($m), 2009?14 22
Table 7: Personal hygiene, Pakistan, volume by category (units, million), 2004?09 24
Table 8: Personal hygiene, Pakistan, volume forecast by category (units, million), 2009?14 25
Table 9: Personal hygiene, Pakistan, brand share by value (%), 2008?09 27
Table 10: Personal hygiene, Pakistan, value by brand (PKRm), 2008?09 28
Table 11: Personal hygiene, Pakistan, company share by value (%), 2008?09 30
Table 12: Personal hygiene, Pakistan, value by company (PKRm), 2008?09 31
Table 13: Personal hygiene, Pakistan, distribution channels by value (%), 2008?09 32
Table 14: Personal hygiene, Pakistan, value by distribution channel (PKRm), 2008?09 32
Table 15: Personal hygiene, Pakistan, expenditure per capita (PKR), 2004?09 34
Table 16: Personal hygiene, Pakistan, forecast expenditure per capita (PKR), 2009?14 34
Table 17: Personal hygiene, Pakistan, expenditure per capita ($), 2004?09 35
Table 18: Personal hygiene, Pakistan, forecast expenditure per capita ($), 2009?14 35
Table 19: Personal hygiene, Pakistan, consumption per capita (units), 2004?09 36
Table 20: Personal hygiene, Pakistan, forecast consumption per capita (units), 2009?14 36
Table 21: Unilever key facts 37
Table 22: Bath and shower products, Pakistan, value by segment (PKRm), 2004?09 39
Table 23: Bath and shower products, Pakistan, value forecast by segment (PKRm), 2009?14 40
Table 24: Bath and shower products, Pakistan, value by segment ($m), 2004?09 42
Table 25: Bath and shower products, Pakistan, value forecast by segment ($m), 2009?14 42
Table 26: Bath and shower products, Pakistan, volume by segment (units, million), 2004?09 44
Table 27: Bath and shower products, Pakistan, volume forecast by segment (units, million), 2009?14 45
Table 28: Bath and shower products, Pakistan, brand share by value (%), 2008?09 47
Table 29: Bath and shower products, Pakistan, value by brand (PKRm), 2008?09 47
Table 30: Bath and shower products, Pakistan, company share by value (%), 2008?09 49
Table 31: Bath and shower products, Pakistan, value by company (PKRm), 2008?09 49
Table 32: Bath and shower products, Pakistan, distribution channels by value (%), 2008?09 50
Table 33: Bath and shower products, Pakistan, value by distribution channel (PKRm), 2008?09 50
Table 34: Bath and shower products, Pakistan, expenditure per capita (PKR), 2004?09 52
Table 35: Bath and shower products, Pakistan, forecast expenditure per capita (PKR), 2009?14 52
Table 36: Bath and shower products, Pakistan, expenditure per capita ($), 2004?09 53
Table 37: Bath and shower products, Pakistan, forecast expenditure per capita ($), 2009?14 53
Table 38: Bath and shower products, Pakistan, consumption per capita (units), 2004?09 54
Table 39: Bath and shower products, Pakistan, forecast consumption per capita (units), 2009?14 54
Table 40: Deodorants, Pakistan, value by segment (PKRm), 2004?09 55
Table 41: Deodorants, Pakistan, value forecast by segment (PKRm), 2009?14 56
Table 42: Deodorants, Pakistan, value by segment ($m), 2004?09 58
Table 43: Deodorants, Pakistan, value forecast by segment ($m), 2009?14 59
Table 44: Deodorants, Pakistan, volume by segment (units, million), 2004?09 61
Table 45: Deodorants, Pakistan, volume forecast by segment (units, million), 2009?14 62
Table 46: Deodorants, Pakistan, brand share by value (%), 2008?09 64
Table 47: Deodorants, Pakistan, value by brand (PKRm), 2008?09 64
Table 48: Deodorants, Pakistan, company share by value (%), 2008?09 66
Table 49: Deodorants, Pakistan, value by company (PKRm), 2008?09 66
Table 50: Deodorants, Pakistan, distribution channels by value (%), 2008?09 67
Table 51: Deodorants, Pakistan, value by distribution channel (PKRm), 2008?09 67
Table 52: Deodorants, Pakistan, expenditure per capita (PKR), 2004?09 69
Table 53: Deodorants, Pakistan, forecast expenditure per capita (PKR), 2009?14 70
Table 54: Deodorants, Pakistan, expenditure per capita ($), 2004?09 71
Table 55: Deodorants, Pakistan, forecast expenditure per capita ($), 2009?14 72
Table 56: Deodorants, Pakistan, consumption per capita (units), 2004?09 73
Table 57: Deodorants, Pakistan, forecast consumption per capita (units), 2009?14 74
Table 58: Soap, Pakistan, value by segment (PKRm), 2004?09 75
Table 59: Soap, Pakistan, value forecast by segment (PKRm), 2009?14 76
Table 60: Soap, Pakistan, value by segment ($m), 2004?09 78
Table 61: Soap, Pakistan, value forecast by segment ($m), 2009?14 78
Table 62: Soap, Pakistan, volume by segment (units, million), 2004?09 80
Table 63: Soap, Pakistan, volume forecast by segment (units, million), 2009?14 81
Table 64: Soap, Pakistan, brand share by value (%), 2008?09 83
Table 65: Soap, Pakistan, value by brand (PKRm), 2008?09 83
Table 66: Soap, Pakistan, company share by value (%), 2008?09 85
Table 67: Soap, Pakistan, value by company (PKRm), 2008?09 85
Table 68: Soap, Pakistan, distribution channels by value (%), 2008?09 86
Table 69: Soap, Pakistan, value by distribution channel (PKRm), 2008?09 86
Table 70: Soap, Pakistan, expenditure per capita (PKR), 2004?09 88
Table 71: Soap, Pakistan, forecast expenditure per capita (PKR), 2009?14 88
Table 72: Soap, Pakistan, expenditure per capita ($), 2004?09 89
Table 73: Soap, Pakistan, forecast expenditure per capita ($), 2009?14 89
Table 74: Soap, Pakistan, consumption per capita (units), 2004?09 90
Table 75: Soap, Pakistan, forecast consumption per capita (units), 2009?14 90
Table 76: Global personal hygiene market value, 2009 91
Table 77: Global personal hygiene market split (value terms ($m), 2009), top five countries 94
Table 78: Global personal hygiene market volume, 2009 95
Table 79: Global personal hygiene market split (volume terms, 2009), top five countries 98
Table 80: Leading players, top five countries 99
Table 81: Pakistan personal hygiene new product launches reports, by company (top five companies), 2009 100
Table 82: Pakistan personal hygiene new product launches SKUs, by company (top five companies), 2009 100
Table 83: Pakistan personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 101
Table 84: Pakistan personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 101
Table 85: Pakistan personal hygiene new product launches (reports), by package tags or claims 2009 102
Table 86: Pakistan personal hygiene new product launches - recent five launches (2009) 102
Table 87: Pakistan population, by age group, 2004?09 (millions) 103
Table 88: Pakistan population forecast, by age group, 2009?14 (millions) 104
Table 89: Pakistan population, by gender, 2004?09 (millions) 104
Table 90: Pakistan population forecast, by gender, 2009?14 (millions) 105
Table 91: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 105
Table 92: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 106
Table 93: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 106
Table 94: Pakistan consumer price index, 2004?09 (2000=100) 106



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