TABLE OF CONTENTS
CHAPTER 1 FRAGRANCES IN DENMARK 10
1.1 Market Overview 10
1.2 Market Value 12
1.3 Market Volume 13
1.4 Market Segmentation I 14
1.5 Market Segmentation II 15
1.6 Market Share 16
1.7 Five Forces Analysis 17
1.8 Distribution 24
1.9 Market Forecasts 25
CHAPTER 2 HAIRCARE IN DENMARK 27
2.1 Market Overview 27
2.2 Market Value 29
2.3 Market Volume 30
2.4 Market Segmentation I 31
2.5 Market Segmentation II 32
2.6 Market Share 33
2.7 Five Forces Analysis 34
2.8 Distribution 42
2.9 Market Forecasts 43
CHAPTER 3 MAKE-UP IN DENMARK 45
3.1 Market Overview 45
3.2 Market Value 47
3.3 Market Volume 48
3.4 Market Segmentation I 49
3.5 Market Segmentation II 50
3.6 Market Share 51
3.7 Five Forces Analysis 52
3.8 Distribution 60
3.9 Market Forecasts 61
CHAPTER 4 PERSONAL HYGIENE IN DENMARK 63
4.1 Market Overview 63
4.2 Market Value 65
4.3 Market Volume 66
4.4 Market Segmentation I 67
4.5 Market Segmentation II 68
4.6 Market Share 69
4.7 Five Forces Analysis 70
4.8 Distribution 78
4.9 Market Forecasts 79
CHAPTER 5 MACROECONOMIC INDICATORS 81
CHAPTER 6 APPENDIX 83
6.1 Data Research Methodology 83
LIST OF TABLES
Table 1: Denmark Fragrances Market Value: $ million, 2004-2008 12
Table 2: Denmark Fragrances Market Volume: Units million, 2004-2008 13
Table 3: Denmark Fragrances Market Segmentation I: % Share, by Value, 2008 14
Table 4: Denmark Fragrances Market Segmentation II: % Share, by Value, 2008 15
Table 5: Denmark Fragrances Market Share: % Share, by Value, 2008 16
Table 6: Denmark Fragrances Distribution: % Share, by Value, 2008 24
Table 7: Denmark Fragrances Market Value Forecast: $ million, 2008-2013 25
Table 8: Denmark Fragrances Market Volume Forecast: Units million, 2008-2013 26
Table 9: Denmark Haircare Market Value: $ million, 2004-2008 29
Table 10: Denmark Haircare Market Volume: Units million, 2004-2008 30
Table 11: Denmark Haircare Market Segmentation I: % Share, by Value, 2008 31
Table 12: Denmark Haircare Market Segmentation II: % Share, by Value, 2008 32
Table 13: Denmark Haircare Market Share: % Share, by Value, 2008 33
Table 14: Denmark Haircare Distribution: % Share, by Value, 2008 42
Table 15: Denmark Haircare Market Value Forecast: $ million, 2008-2013 43
Table 16: Denmark Haircare Market Volume Forecast: Units million, 2008-2013 44
Table 17: Denmark Make-Up Market Value: $ million, 2004-2008 47
Table 18: Denmark Make-Up Market Volume: Units million, 2004-2008 48
Table 19: Denmark Make-Up Market Segmentation I: % Share, by Value, 2008 49
Table 20: Denmark Make-Up Market Segmentation II: % Share, by Value, 2008 50
Table 21: Denmark Make-Up Market Share: % Share, by Value, 2008 51
Table 22: Denmark Make-Up Distribution: % Share, by Value, 2008 60
Table 23: Denmark Make-Up Market Value Forecast: $ million, 2008-2013 61
Table 24: Denmark Make-Up Market Volume Forecast: Units million, 2008-2013 62
Table 25: Denmark Personal Hygiene Market Value: $ million, 2004-2008 65
Table 26: Denmark Personal Hygiene Market Volume: Units million, 2004-2008 66
Table 27: Denmark Personal Hygiene Market Segmentation I: % Share, by Value, 2008 67
Table 28: Denmark Personal Hygiene Market Segmentation II: % Share, by Value, 2008 68
Table 29: Denmark Personal Hygiene Market Share: % Share, by Value, 2008 69
Table 30: Denmark Personal Hygiene Distribution: % Share, by Value, 2008 78
Table 31: Denmark Personal Hygiene Market Value Forecast: $ million, 2008-2013 79
Table 32: Denmark Personal Hygiene Market Volume Forecast: Units million, 2008-2013 80
Table 33: Denmark Size of Population (million) , 2004-2008 81
Table 34: Denmark GDP (Constant 2000 Prices, $ billion), 2004-2008 81
Table 35: Denmark Inflation, 2004-2008 82
Table 36: Denmark Exchange Rate, 2004-2008 82
LIST OF FIGURES
Figure 1: Denmark Fragrances Market Value: $ million, 2004-2008 12
Figure 2: Denmark Fragrances Market Volume: Units million, 2004-2008 13
Figure 3: Denmark Fragrances Market Segmentation I: % Share, by Value, 2008 14
Figure 4: Denmark Fragrances Market Segmentation II: % Share, by Value, 2008 15
Figure 5: Denmark Fragrances Market Share: % Share, by Value, 2008 16
Figure 6: Forces Driving Competition in the Fragrances Market in Denmark, 2008 17
Figure 7: Drivers of Buyer Power in the Fragrances Market in Denmark, 2008 19
Figure 8: Drivers of Supplier Power in the Fragrances Market in Denmark, 2008 20
Figure 9: Factors Influencing the Likelihood of New Entrants in the Fragrances Market in Denmark, 2008 21
Figure 10: Factors Influencing the Threat of Substitutes in the Fragrances Market in Denmark, 2008 22
Figure 11: Drivers of Degree of Rivalry in the Fragrances Market in Denmark, 2008 23
Figure 12: Denmark Fragrances Distribution: % Share, by Value, 2008 24
Figure 13: Denmark Fragrances Market Value Forecast: $ million, 2008-2013 25
Figure 14: Denmark Fragrances Market Volume Forecast: Units million, 2008-2013 26
Figure 15: Denmark Haircare Market Value: $ million, 2004-2008 29
Figure 16: Denmark Haircare Market Volume: Units million, 2004-2008 30
Figure 17: Denmark Haircare Market Segmentation I: % Share, by Value, 2008 31
Figure 18: Denmark Haircare Market Segmentation II: % Share, by Value, 2008 32
Figure 19: Denmark Haircare Market Share: % Share, by Value, 2008 33
Figure 20: Forces Driving Competition in the Haircare Market in Denmark, 2008 34
Figure 21: Drivers of Buyer Power in the Haircare Market in Denmark, 2008 36
Figure 22: Drivers of Supplier Power in the Haircare Market in Denmark, 2008 38
Figure 23: Factors Influencing the Likelihood of New Entrants in the Haircare Market in Denmark, 2008 39
Figure 24: Factors Influencing the Threat of Substitutes in the Haircare Market in Denmark, 2008 40
Figure 25: Drivers of Degree of Rivalry in the Haircare Market in Denmark, 2008 41
Figure 26: Denmark Haircare Distribution: % Share, by Value, 2008 42
Figure 27: Denmark Haircare Market Value Forecast: $ million, 2008-2013 43
Figure 28: Denmark Haircare Market Volume Forecast: Units million, 2008-2013 44
Figure 29: Denmark Make-Up Market Value: $ million, 2004-2008 47
Figure 30: Denmark Make-Up Market Volume: Units million, 2004-2008 48
Figure 31: Denmark Make-Up Market Segmentation I: % Share, by Value, 2008 49
Figure 32: Denmark Make-Up Market Segmentation II: % Share, by Value, 2008 50
Figure 33: Denmark Make-Up Market Share: % Share, by Value, 2008 51
Figure 34: Forces Driving Competition in the Make-Up Market in Denmark, 2008 52
Figure 35: Drivers of Buyer Power in the Make-Up Market in Denmark, 2008 54
Figure 36: Drivers of Supplier Power in the Make-Up Market in Denmark, 2008 55
Figure 37: Factors Influencing the Likelihood of New Entrants in the Make-Up Market in Denmark, 2008 56
Figure 38: Factors Influencing the Threat of Substitutes in the Make-Up Market in Denmark, 2008 58
Figure 39: Drivers of Degree of Rivalry in the Make-Up Market in Denmark, 2008 59
Figure 40: Denmark Make-Up Distribution: % Share, by Value, 2008 60
Figure 41: Denmark Make-Up Market Value Forecast: $ million, 2008-2013 61
Figure 42: Denmark Make-Up Market Volume Forecast: Units million, 2008-2013 62
Figure 43: Denmark Personal Hygiene Market Value: $ million, 2004-2008 65
Figure 44: Denmark Personal Hygiene Market Volume: Units million, 2004-2008 66
Figure 45: Denmark Personal Hygiene Market Segmentation I: % Share, by Value, 2008 67
Figure 46: Denmark Personal Hygiene Market Segmentation II: % Share, by Value, 2008 68
Figure 47: Denmark Personal Hygiene Market Share: % Share, by Value, 2008 69
Figure 48: Forces Driving Competition in the Personal Hygiene Market in Denmark, 2008 70
Figure 49: Drivers of Buyer Power in the Personal Hygiene Market in Denmark, 2008 72
Figure 50: Drivers of Supplier Power in the Personal Hygiene Market in Denmark, 2008 73
Figure 51: Factors Influencing the Likelihood of New Entrants in the Personal Hygiene Market in Denmark, 2008 74
Figure 52: Factors Influencing the Threat of Substitutes in the Personal Hygiene Market in Denmark, 2008 76
Figure 53: Drivers of Degree of Rivalry in the Personal Hygiene Market in Denmark, 2008 77
Figure 54: Denmark Personal Hygiene Distribution: % Share, by Value, 2008 78
Figure 55: Denmark Personal Hygiene Market Value Forecast: $ million, 2008-2013 79
Figure 56: Denmark Personal Hygiene Market Volume Forecast: Units million, 2008-2013 80
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