TABLE OF CONTENTS
CHAPTER 1 FRAGRANCES IN HONG KONG 10
1.1 Market Overview 10
1.2 Market Value 12
1.3 Market Volume 13
1.4 Market Segmentation 14
1.5 Market Share 15
1.6 Five Forces Analysis 16
1.7 Distribution 24
1.8 Market Forecasts 25
CHAPTER 2 HAIRCARE IN HONG KONG 27
2.1 Market Overview 27
2.2 Market Value 29
2.3 Market Volume 30
2.4 Market Segmentation 31
2.5 Market Share 32
2.6 Five Forces Analysis 33
2.7 Distribution 40
2.8 Market Forecasts 41
CHAPTER 3 PERSONAL HYGIENE IN HONG KONG 43
3.1 Market Overview 43
3.2 Market Value 45
3.3 Market Volume 46
3.4 Market Segmentation 47
3.5 Market Share 48
3.6 Five Forces Analysis 49
3.7 Distribution 55
3.8 Market Forecasts 56
CHAPTER 4 SUNCARE IN HONG KONG 58
4.1 Market Overview 58
4.2 Market Value 60
4.3 Market Volume 61
4.4 Market Segmentation 62
4.5 Market Share 63
4.6 Five Forces Analysis 64
4.7 Distribution 70
4.8 Market Forecasts 71
CHAPTER 5 MACROECONOMIC INDICATORS 73
CHAPTER 6 APPENDIX 75
6.1 Data Research Methodology 75
LIST OF TABLES
Table 1: Hong Kong Fragrances Market Value: $ million, 2004-2008 12
Table 2: Hong Kong Fragrances Market Volume: Units million, 2004-2008 13
Table 3: Hong Kong Fragrances Market Segmentation: % Share, by Value, 2008 14
Table 4: Hong Kong Fragrances Market Share: % Share, by Value, 2008 15
Table 5: Hong Kong Fragrances Distribution: % Share, by Value, 2008 24
Table 6: Hong Kong Fragrances Market Value Forecast: $ million, 2008-2013 25
Table 7: Hong Kong Fragrances Market Volume Forecast: Units million, 2008-2013 26
Table 8: Hong Kong Haircare Market Value: $ million, 2004-2008 29
Table 9: Hong Kong Haircare Market Volume: Liters million, 2004-2008 30
Table 10: Hong Kong Haircare Market Segmentation: % Share, by Value, 2008 31
Table 11: Hong Kong Haircare Market Share: % Share, by Value, 2008 32
Table 12: Hong Kong Haircare Distribution: % Share, by Value, 2008 40
Table 13: Hong Kong Haircare Market Value Forecast: $ million, 2008-2013 41
Table 14: Hong Kong Haircare Market Volume Forecast: Liters million, 2008-2013 42
Table 15: Hong Kong Personal Hygiene Market Value: $ million, 2004-2008 45
Table 16: Hong Kong Personal Hygiene Market Volume: Units million, 2004-2008 46
Table 17: Hong Kong Personal Hygiene Market Segmentation: % Share, by Value, 2008 47
Table 18: Hong Kong Personal Hygiene Market Share: % Share, by Value, 2008 48
Table 19: Hong Kong Personal Hygiene Distribution: % Share, by Value, 2008 55
Table 20: Hong Kong Personal Hygiene Market Value Forecast: $ million, 2008-2013 56
Table 21: Hong Kong Personal Hygiene Market Volume Forecast: Units million, 2008-2013 57
Table 22: Hong Kong Suncare Market Value: $ million, 2004-2008 60
Table 23: Hong Kong Suncare Market Volume: Units million, 2004-2008 61
Table 24: Hong Kong Suncare Market Segmentation: % Share, by Value, 2008 62
Table 25: Hong Kong Suncare Market Share: % Share, by Value, 2008 63
Table 26: Hong Kong Suncare Distribution: % Share, by Value, 2008 70
Table 27: Hong Kong Suncare Market Value Forecast: $ million, 2008-2013 71
Table 28: Hong Kong Suncare Market Volume Forecast: Units million, 2008-2013 72
Table 29: Hong Kong Size of Population (million) , 2004-2008 73
Table 30: Hong Kong GDP (Constant 2000 Prices, $ billion), 2004-2008 73
Table 31: Hong Kong Inflation, 2004-2008 74
Table 32: Hong Kong Exchange Rate, 2004-2008 74
LIST OF FIGURES
Figure 1: Hong Kong Fragrances Market Value: $ million, 2004-2008 12
Figure 2: Hong Kong Fragrances Market Volume: Units million, 2004-2008 13
Figure 3: Hong Kong Fragrances Market Segmentation: % Share, by Value, 2008 14
Figure 4: Hong Kong Fragrances Market Share: % Share, by Value, 2008 15
Figure 5: Forces Driving Competition in the Fragrances Market in Hong Kong, 2008 16
Figure 6: Drivers of Buyer Power in the Fragrances Market in Hong Kong, 2008 18
Figure 7: Drivers of Supplier Power in the Fragrances Market in Hong Kong, 2008 19
Figure 8: Factors Influencing the Likelihood of New Entrants in the Fragrances Market in Hong Kong, 2008 20
Figure 9: Factors Influencing the Threat of Substitutes in the Fragrances Market in Hong Kong, 2008 22
Figure 10: Drivers of Degree of Rivalry in the Fragrances Market in Hong Kong, 2008 23
Figure 11: Hong Kong Fragrances Distribution: % Share, by Value, 2008 24
Figure 12: Hong Kong Fragrances Market Value Forecast: $ million, 2008-2013 25
Figure 13: Hong Kong Fragrances Market Volume Forecast: Units million, 2008-2013 26
Figure 14: Hong Kong Haircare Market Value: $ million, 2004-2008 29
Figure 15: Hong Kong Haircare Market Volume: Liters million, 2004-2008 30
Figure 16: Hong Kong Haircare Market Segmentation: % Share, by Value, 2008 31
Figure 17: Hong Kong Haircare Market Share: % Share, by Value, 2008 32
Figure 18: Forces Driving Competition in the Haircare Market in Hong Kong, 2008 33
Figure 19: Drivers of Buyer Power in the Haircare Market in Hong Kong, 2008 35
Figure 20: Drivers of Supplier Power in the Haircare Market in Hong Kong, 2008 36
Figure 21: Factors Influencing the Likelihood of New Entrants in the Haircare Market in Hong Kong, 2008 37
Figure 22: Factors Influencing the Threat of Substitutes in the Haircare Market in Hong Kong, 2008 38
Figure 23: Drivers of Degree of Rivalry in the Haircare Market in Hong Kong, 2008 39
Figure 24: Hong Kong Haircare Distribution: % Share, by Value, 2008 40
Figure 25: Hong Kong Haircare Market Value Forecast: $ million, 2008-2013 41
Figure 26: Hong Kong Haircare Market Volume Forecast: Liters million, 2008-2013 42
Figure 27: Hong Kong Personal Hygiene Market Value: $ million, 2004-2008 45
Figure 28: Hong Kong Personal Hygiene Market Volume: Units million, 2004-2008 46
Figure 29: Hong Kong Personal Hygiene Market Segmentation: % Share, by Value, 2008 47
Figure 30: Hong Kong Personal Hygiene Market Share: % Share, by Value, 2008 48
Figure 31: Forces Driving Competition in the Personal Hygiene Market in Hong Kong, 2008 49
Figure 32: Drivers of Buyer Power in the Personal Hygiene Market in Hong Kong, 2008 50
Figure 33: Drivers of Supplier Power in the Personal Hygiene Market in Hong Kong, 2008 51
Figure 34: Factors Influencing the Likelihood of New Entrants in the Personal Hygiene Market in Hong Kong, 2008 52
Figure 35: Factors Influencing the Threat of Substitutes in the Personal Hygiene Market in Hong Kong, 2008 53
Figure 36: Drivers of Degree of Rivalry in the Personal Hygiene Market in Hong Kong, 2008 54
Figure 37: Hong Kong Personal Hygiene Distribution: % Share, by Value, 2008 55
Figure 38: Hong Kong Personal Hygiene Market Value Forecast: $ million, 2008-2013 56
Figure 39: Hong Kong Personal Hygiene Market Volume Forecast: Units million, 2008-2013 57
Figure 40: Hong Kong Suncare Market Value: $ million, 2004-2008 60
Figure 41: Hong Kong Suncare Market Volume: Units million, 2004-2008 61
Figure 42: Hong Kong Suncare Market Segmentation: % Share, by Value, 2008 62
Figure 43: Hong Kong Suncare Market Share: % Share, by Value, 2008 63
Figure 44: Forces Driving Competition in the Suncare Market in Hong Kong, 2008 64
Figure 45: Drivers of Buyer Power in the Suncare Market in Hong Kong, 2008 65
Figure 46: Drivers of Supplier Power in the Suncare Market in Hong Kong, 2008 66
Figure 47: Factors Influencing the Likelihood of New Entrants in the Suncare Market in Hong Kong, 2008 67
Figure 48: Factors Influencing the Threat of Substitutes in the Suncare Market in Hong Kong, 2008 68
Figure 49: Drivers of Degree of Rivalry in the Suncare Market in Hong Kong, 2008 69
Figure 50: Hong Kong Suncare Distribution: % Share, by Value, 2008 70
Figure 51: Hong Kong Suncare Market Value Forecast: $ million, 2008-2013 71
Figure 52: Hong Kong Suncare Market Volume Forecast: Units million, 2008-2013 72
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