TABLE OF CONTENTS
CHAPTER 1 FRAGRANCES IN HUNGARY 10
1.1 Market Overview 10
1.2 Market Value 12
1.3 Market Volume 13
1.4 Market Segmentation I 14
1.5 Market Segmentation II 15
1.6 Market Share 16
1.7 Five Forces Analysis 17
1.8 Distribution 24
1.9 Market Forecasts 25
CHAPTER 2 HAIRCARE IN HUNGARY 27
2.1 Market Overview 27
2.2 Market Value 29
2.3 Market Volume 30
2.4 Market Segmentation I 31
2.5 Market Segmentation II 32
2.6 Market Share 33
2.7 Five Forces Analysis 34
2.8 Distribution 40
2.9 Market Forecasts 41
CHAPTER 3 MAKE-UP IN HUNGARY 43
3.1 Market Overview 43
3.2 Market Value 45
3.3 Market Volume 46
3.4 Market Segmentation I 47
3.5 Market Segmentation II 48
3.6 Market Share 49
3.7 Five Forces Analysis 50
3.8 Distribution 58
3.9 Market Forecasts 59
CHAPTER 4 PERSONAL HYGIENE IN HUNGARY 61
4.1 Market Overview 61
4.2 Market Value 63
4.3 Market Volume 64
4.4 Market Segmentation I 65
4.5 Market Segmentation II 66
4.6 Market Share 67
4.7 Five Forces Analysis 68
4.8 Distribution 76
4.9 Market Forecasts 77
CHAPTER 5 MACROECONOMIC INDICATORS 79
CHAPTER 6 APPENDIX 81
6.1 Data Research Methodology 81
LIST OF TABLES
Table 1: Hungary Fragrances Market Value: $ million, 2004-2008 12
Table 2: Hungary Fragrances Market Volume: Units million, 2004-2008 13
Table 3: Hungary Fragrances Market Segmentation I: % Share, by Value, 2008 14
Table 4: Hungary Fragrances Market Segmentation II: % Share, by Value, 2008 15
Table 5: Hungary Fragrances Market Share: % Share, by Value, 2008 16
Table 6: Hungary Fragrances Distribution: % Share, by Value, 2008 24
Table 7: Hungary Fragrances Market Value Forecast: $ million, 2008-2013 25
Table 8: Hungary Fragrances Market Volume Forecast: Units million, 2008-2013 26
Table 9: Hungary Haircare Market Value: $ million, 2004-2008 29
Table 10: Hungary Haircare Market Volume: Units million, 2004-2008 30
Table 11: Hungary Haircare Market Segmentation I: % Share, by Value, 2008 31
Table 12: Hungary Haircare Market Segmentation II: % Share, by Value, 2008 32
Table 13: Hungary Haircare Market Share: % Share, by Value, 2008 33
Table 14: Hungary Haircare Distribution: % Share, by Value, 2008 40
Table 15: Hungary Haircare Market Value Forecast: $ million, 2008-2013 41
Table 16: Hungary Haircare Market Volume Forecast: Units million, 2008-2013 42
Table 17: Hungary Make-Up Market Value: $ million, 2004-2008 45
Table 18: Hungary Make-Up Market Volume: Units million, 2004-2008 46
Table 19: Hungary Make-Up Market Segmentation I: % Share, by Value, 2008 47
Table 20: Hungary Make-Up Market Segmentation II: % Share, by Value, 2008 48
Table 21: Hungary Make-Up Market Share: % Share, by Value, 2008 49
Table 22: Hungary Make-Up Distribution: % Share, by Value, 2008 58
Table 23: Hungary Make-Up Market Value Forecast: $ million, 2008-2013 59
Table 24: Hungary Make-Up Market Volume Forecast: Units million, 2008-2013 60
Table 25: Hungary Personal Hygiene Market Value: $ million, 2004-2008 63
Table 26: Hungary Personal Hygiene Market Volume: Units million, 2004-2008 64
Table 27: Hungary Personal Hygiene Market Segmentation I: % Share, by Value, 2008 65
Table 28: Hungary Personal Hygiene Market Segmentation II: % Share, by Value, 2008 66
Table 29: Hungary Personal Hygiene Market Share: % Share, by Value, 2008 67
Table 30: Hungary Personal Hygiene Distribution: % Share, by Value, 2008 76
Table 31: Hungary Personal Hygiene Market Value Forecast: $ million, 2008-2013 77
Table 32: Hungary Personal Hygiene Market Volume Forecast: Units million, 2008-2013 78
Table 33: Hungary Size of Population (million) , 2004-2008 79
Table 34: Hungary GDP (Constant 2000 Prices, $ billion), 2004-2008 79
Table 35: Hungary Inflation, 2004-2008 80
Table 36: Hungary Exchange Rate, 2004-2008 80
LIST OF FIGURES
Figure 1: Hungary Fragrances Market Value: $ million, 2004-2008 12
Figure 2: Hungary Fragrances Market Volume: Units million, 2004-2008 13
Figure 3: Hungary Fragrances Market Segmentation I: % Share, by Value, 2008 14
Figure 4: Hungary Fragrances Market Segmentation II: % Share, by Value, 2008 15
Figure 5: Hungary Fragrances Market Share: % Share, by Value, 2008 16
Figure 6: Forces Driving Competition in the Fragrances Market in Hungary, 2008 17
Figure 7: Drivers of Buyer Power in the Fragrances Market in Hungary, 2008 19
Figure 8: Drivers of Supplier Power in the Fragrances Market in Hungary, 2008 20
Figure 9: Factors Influencing the Likelihood of New Entrants in the Fragrances Market in Hungary, 2008 21
Figure 10: Factors Influencing the Threat of Substitutes in the Fragrances Market in Hungary, 2008 22
Figure 11: Drivers of Degree of Rivalry in the Fragrances Market in Hungary, 2008 23
Figure 12: Hungary Fragrances Distribution: % Share, by Value, 2008 24
Figure 13: Hungary Fragrances Market Value Forecast: $ million, 2008-2013 25
Figure 14: Hungary Fragrances Market Volume Forecast: Units million, 2008-2013 26
Figure 15: Hungary Haircare Market Value: $ million, 2004-2008 29
Figure 16: Hungary Haircare Market Volume: Units million, 2004-2008 30
Figure 17: Hungary Haircare Market Segmentation I: % Share, by Value, 2008 31
Figure 18: Hungary Haircare Market Segmentation II: % Share, by Value, 2008 32
Figure 19: Hungary Haircare Market Share: % Share, by Value, 2008 33
Figure 20: Forces Driving Competition in the Haircare Market in Hungary, 2008 34
Figure 21: Drivers of Buyer Power in the Haircare Market in Hungary, 2008 35
Figure 22: Drivers of Supplier Power in the Haircare Market in Hungary, 2008 36
Figure 23: Factors Influencing the Likelihood of New Entrants in the Haircare Market in Hungary, 2008 37
Figure 24: Factors Influencing the Threat of Substitutes in the Haircare Market in Hungary, 2008 38
Figure 25: Drivers of Degree of Rivalry in the Haircare Market in Hungary, 2008 39
Figure 26: Hungary Haircare Distribution: % Share, by Value, 2008 40
Figure 27: Hungary Haircare Market Value Forecast: $ million, 2008-2013 41
Figure 28: Hungary Haircare Market Volume Forecast: Units million, 2008-2013 42
Figure 29: Hungary Make-Up Market Value: $ million, 2004-2008 45
Figure 30: Hungary Make-Up Market Volume: Units million, 2004-2008 46
Figure 31: Hungary Make-Up Market Segmentation I: % Share, by Value, 2008 47
Figure 32: Hungary Make-Up Market Segmentation II: % Share, by Value, 2008 48
Figure 33: Hungary Make-Up Market Share: % Share, by Value, 2008 49
Figure 34: Forces Driving Competition in the Make-Up Market in Hungary, 2008 50
Figure 35: Drivers of Buyer Power in the Make-Up Market in Hungary, 2008 52
Figure 36: Drivers of Supplier Power in the Make-Up Market in Hungary, 2008 53
Figure 37: Factors Influencing the Likelihood of New Entrants in the Make-Up Market in Hungary, 2008 54
Figure 38: Factors Influencing the Threat of Substitutes in the Make-Up Market in Hungary, 2008 56
Figure 39: Drivers of Degree of Rivalry in the Make-Up Market in Hungary, 2008 57
Figure 40: Hungary Make-Up Distribution: % Share, by Value, 2008 58
Figure 41: Hungary Make-Up Market Value Forecast: $ million, 2008-2013 59
Figure 42: Hungary Make-Up Market Volume Forecast: Units million, 2008-2013 60
Figure 43: Hungary Personal Hygiene Market Value: $ million, 2004-2008 63
Figure 44: Hungary Personal Hygiene Market Volume: Units million, 2004-2008 64
Figure 45: Hungary Personal Hygiene Market Segmentation I: % Share, by Value, 2008 65
Figure 46: Hungary Personal Hygiene Market Segmentation II: % Share, by Value, 2008 66
Figure 47: Hungary Personal Hygiene Market Share: % Share, by Value, 2008 67
Figure 48: Forces Driving Competition in the Personal Hygiene Market in Hungary, 2008 68
Figure 49: Drivers of Buyer Power in the Personal Hygiene Market in Hungary, 2008 70
Figure 50: Drivers of Supplier Power in the Personal Hygiene Market in Hungary, 2008 71
Figure 51: Factors Influencing the Likelihood of New Entrants in the Personal Hygiene Market in Hungary, 2008 72
Figure 52: Factors Influencing the Threat of Substitutes in the Personal Hygiene Market in Hungary, 2008 74
Figure 53: Drivers of Degree of Rivalry in the Personal Hygiene Market in Hungary, 2008 75
Figure 54: Hungary Personal Hygiene Distribution: % Share, by Value, 2008 76
Figure 55: Hungary Personal Hygiene Market Value Forecast: $ million, 2008-2013 77
Figure 56: Hungary Personal Hygiene Market Volume Forecast: Units million, 2008-2013 78
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