TABLE OF CONTENTS
CHAPTER 1 FRAGRANCES IN MEXICO 10
1.1 Market Overview 10
1.2 Market Value 12
1.3 Market Volume 13
1.4 Market Segmentation I 14
1.5 Market Segmentation II 15
1.6 Market Share 16
1.7 Five Forces Analysis 17
1.8 Distribution 24
1.9 Market Forecasts 25
CHAPTER 2 HAIRCARE IN MEXICO 27
2.1 Market Overview 27
2.2 Market Value 29
2.3 Market Volume 30
2.4 Market Segmentation I 31
2.5 Market Segmentation II 32
2.6 Market Share 33
2.7 Five Forces Analysis 34
2.8 Distribution 41
2.9 Market Forecasts 42
CHAPTER 3 MAKE-UP IN MEXICO 44
3.1 Market Overview 44
3.2 Market Value 46
3.3 Market Volume 47
3.4 Market Segmentation I 48
3.5 Market Segmentation II 49
3.6 Market Share 50
3.7 Five Forces Analysis 51
3.8 Distribution 59
3.9 Market Forecasts 60
CHAPTER 4 PERSONAL HYGIENE IN MEXICO 62
4.1 Market Overview 62
4.2 Market Value 64
4.3 Market Volume 65
4.4 Market Segmentation I 66
4.5 Market Segmentation II 67
4.6 Market Share 68
4.7 Five Forces Analysis 69
4.8 Distribution 75
4.9 Market Forecasts 76
CHAPTER 5 MACROECONOMIC INDICATORS 78
CHAPTER 6 APPENDIX 80
6.1 Data Research Methodology 80
LIST OF TABLES
Table 1: Mexico Fragrances Market Value: $ million, 2004-2008 12
Table 2: Mexico Fragrances Market Volume: Units million, 2004-2008 13
Table 3: Mexico Fragrances Market Segmentation I: % Share, by Value, 2008 14
Table 4: Mexico Fragrances Market Segmentation II: % Share, by Value, 2008 15
Table 5: Mexico Fragrances Market Share: % Share, by Value, 2008 16
Table 6: Mexico Fragrances Distribution: % Share, by Value, 2008 24
Table 7: Mexico Fragrances Market Value Forecast: $ million, 2008-2013 25
Table 8: Mexico Fragrances Market Volume Forecast: Units million, 2008-2013 26
Table 9: Mexico Haircare Market Value: $ billion, 2004-2008 29
Table 10: Mexico Haircare Market Volume: Units million, 2004-2008 30
Table 11: Mexico Haircare Market Segmentation I: % Share, by Value, 2008 31
Table 12: Mexico Haircare Market Segmentation II: % Share, by Value, 2008 32
Table 13: Mexico Haircare Market Share: % Share, by Value, 2008 33
Table 14: Mexico Haircare Distribution: % Share, by Value, 2008 41
Table 15: Mexico Haircare Market Value Forecast: $ billion, 2008-2013 42
Table 16: Mexico Haircare Market Volume Forecast: Units million, 2008-2013 43
Table 17: Mexico Make-Up Market Value: $ million, 2004-2008 46
Table 18: Mexico Make-Up Market Volume: Units million, 2004-2008 47
Table 19: Mexico Make-Up Market Segmentation I: % Share, by Value, 2008 48
Table 20: Mexico Make-Up Market Segmentation II: % Share, by Value, 2008 49
Table 21: Mexico Make-Up Market Share: % Share, by Value, 2008 50
Table 22: Mexico Make-Up Distribution: % Share, by Value, 2008 59
Table 23: Mexico Make-Up Market Value Forecast: $ million, 2008-2013 60
Table 24: Mexico Make-Up Market Volume Forecast: Units million, 2008-2013 61
Table 25: Mexico Personal Hygiene Market Value: $ million, 2004-2008 64
Table 26: Mexico Personal Hygiene Market Volume: Units million, 2004-2008 65
Table 27: Mexico Personal Hygiene Market Segmentation I: % Share, by Value, 2008 66
Table 28: Mexico Personal Hygiene Market Segmentation II: % Share, by Value, 2008 67
Table 29: Mexico Personal Hygiene Market Share: % Share, by Value, 2008 68
Table 30: Mexico Personal Hygiene Distribution: % Share, by Value, 2008 75
Table 31: Mexico Personal Hygiene Market Value Forecast: $ million, 2008-2013 76
Table 32: Mexico Personal Hygiene Market Volume Forecast: Units million, 2008-2013 77
Table 33: Mexico Size of Population (million) , 2004-2008 78
Table 34: Mexico GDP (Constant 2000 Prices, $ billion), 2004-2008 78
Table 35: Mexico Inflation, 2004-2008 79
Table 36: Mexico Exchange Rate, 2004-2008 79
LIST OF FIGURES
Figure 1: Mexico Fragrances Market Value: $ million, 2004-2008 12
Figure 2: Mexico Fragrances Market Volume: Units million, 2004-2008 13
Figure 3: Mexico Fragrances Market Segmentation I: % Share, by Value, 2008 14
Figure 4: Mexico Fragrances Market Segmentation II: % Share, by Value, 2008 15
Figure 5: Mexico Fragrances Market Share: % Share, by Value, 2008 16
Figure 6: Forces Driving Competition in the Fragrances Market in Mexico, 2008 17
Figure 7: Drivers of Buyer Power in the Fragrances Market in Mexico, 2008 19
Figure 8: Drivers of Supplier Power in the Fragrances Market in Mexico, 2008 20
Figure 9: Factors Influencing the Likelihood of New Entrants in the Fragrances Market in Mexico, 2008 21
Figure 10: Factors Influencing the Threat of Substitutes in the Fragrances Market in Mexico, 2008 22
Figure 11: Drivers of Degree of Rivalry in the Fragrances Market in Mexico, 2008 23
Figure 12: Mexico Fragrances Distribution: % Share, by Value, 2008 24
Figure 13: Mexico Fragrances Market Value Forecast: $ million, 2008-2013 25
Figure 14: Mexico Fragrances Market Volume Forecast: Units million, 2008-2013 26
Figure 15: Mexico Haircare Market Value: $ billion, 2004-2008 29
Figure 16: Mexico Haircare Market Volume: Units million, 2004-2008 30
Figure 17: Mexico Haircare Market Segmentation I: % Share, by Value, 2008 31
Figure 18: Mexico Haircare Market Segmentation II: % Share, by Value, 2008 32
Figure 19: Mexico Haircare Market Share: % Share, by Value, 2008 33
Figure 20: Forces Driving Competition in the Haircare Market in Mexico, 2008 34
Figure 21: Drivers of Buyer Power in the Haircare Market in Mexico, 2008 36
Figure 22: Drivers of Supplier Power in the Haircare Market in Mexico, 2008 37
Figure 23: Factors Influencing the Likelihood of New Entrants in the Haircare Market in Mexico, 2008 38
Figure 24: Factors Influencing the Threat of Substitutes in the Haircare Market in Mexico, 2008 39
Figure 25: Drivers of Degree of Rivalry in the Haircare Market in Mexico, 2008 40
Figure 26: Mexico Haircare Distribution: % Share, by Value, 2008 41
Figure 27: Mexico Haircare Market Value Forecast: $ billion, 2008-2013 42
Figure 28: Mexico Haircare Market Volume Forecast: Units million, 2008-2013 43
Figure 29: Mexico Make-Up Market Value: $ million, 2004-2008 46
Figure 30: Mexico Make-Up Market Volume: Units million, 2004-2008 47
Figure 31: Mexico Make-Up Market Segmentation I: % Share, by Value, 2008 48
Figure 32: Mexico Make-Up Market Segmentation II: % Share, by Value, 2008 49
Figure 33: Mexico Make-Up Market Share: % Share, by Value, 2008 50
Figure 34: Forces Driving Competition in the Make-Up Market in Mexico, 2008 51
Figure 35: Drivers of Buyer Power in the Make-Up Market in Mexico, 2008 53
Figure 36: Drivers of Supplier Power in the Make-Up Market in Mexico, 2008 54
Figure 37: Factors Influencing the Likelihood of New Entrants in the Make-Up Market in Mexico, 2008 55
Figure 38: Factors Influencing the Threat of Substitutes in the Make-Up Market in Mexico, 2008 57
Figure 39: Drivers of Degree of Rivalry in the Make-Up Market in Mexico, 2008 58
Figure 40: Mexico Make-Up Distribution: % Share, by Value, 2008 59
Figure 41: Mexico Make-Up Market Value Forecast: $ million, 2008-2013 60
Figure 42: Mexico Make-Up Market Volume Forecast: Units million, 2008-2013 61
Figure 43: Mexico Personal Hygiene Market Value: $ million, 2004-2008 64
Figure 44: Mexico Personal Hygiene Market Volume: Units million, 2004-2008 65
Figure 45: Mexico Personal Hygiene Market Segmentation I: % Share, by Value, 2008 66
Figure 46: Mexico Personal Hygiene Market Segmentation II: % Share, by Value, 2008 67
Figure 47: Mexico Personal Hygiene Market Share: % Share, by Value, 2008 68
Figure 48: Forces Driving Competition in the Personal Hygiene Market in Mexico, 2008 69
Figure 49: Drivers of Buyer Power in the Personal Hygiene Market in Mexico, 2008 70
Figure 50: Drivers of Supplier Power in the Personal Hygiene Market in Mexico, 2008 71
Figure 51: Factors Influencing the Likelihood of New Entrants in the Personal Hygiene Market in Mexico, 2008 72
Figure 52: Factors Influencing the Threat of Substitutes in the Personal Hygiene Market in Mexico, 2008 73
Figure 53: Drivers of Degree of Rivalry in the Personal Hygiene Market in Mexico, 2008 74
Figure 54: Mexico Personal Hygiene Distribution: % Share, by Value, 2008 75
Figure 55: Mexico Personal Hygiene Market Value Forecast: $ million, 2008-2013 76
Figure 56: Mexico Personal Hygiene Market Volume Forecast: Units million, 2008-2013 77
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