TABLE OF CONTENTS
CHAPTER 1 FRAGRANCES IN TAIWAN 10
1.1 Market Overview 10
1.2 Market Value 12
1.3 Market Volume 13
1.4 Market Segmentation I 14
1.5 Market Segmentation II 15
1.6 Market Share 16
1.7 Five Forces Analysis 17
1.8 Distribution 25
1.9 Market Forecasts 26
CHAPTER 2 HAIRCARE IN TAIWAN 28
2.1 Market Overview 28
2.2 Market Value 30
2.3 Market Volume 31
2.4 Market Segmentation I 32
2.5 Market Segmentation II 33
2.6 Market Share 34
2.7 Five Forces Analysis 35
2.8 Distribution 41
2.9 Market Forecasts 42
CHAPTER 3 MAKE-UP IN TAIWAN 44
3.1 Market Overview 44
3.2 Market Value 46
3.3 Market Volume 47
3.4 Market Segmentation I 48
3.5 Market Segmentation II 49
3.6 Market Share 50
3.7 Five Forces Analysis 51
3.8 Distribution 60
3.9 Market Forecasts 61
CHAPTER 4 PERSONAL HYGIENE IN TAIWAN 63
4.1 Market Overview 63
4.2 Market Value 65
4.3 Market Volume 66
4.4 Market Segmentation I 67
4.5 Market Segmentation II 68
4.6 Market Share 69
4.7 Five Forces Analysis 70
4.8 Distribution 76
4.9 Market Forecasts 77
CHAPTER 5 MACROECONOMIC INDICATORS 79
CHAPTER 6 APPENDIX 81
6.1 Data Research Methodology 81
LIST OF TABLES
Table 1: Taiwan Fragrances Market Value: $ million, 2004-2008 12
Table 2: Taiwan Fragrances Market Volume: Units million, 2004-2008 13
Table 3: Taiwan Fragrances Market Segmentation I: % Share, by Value, 2008 14
Table 4: Taiwan Fragrances Market Segmentation II: % Share, by Value, 2008 15
Table 5: Taiwan Fragrances Market Share: % Share, by Value, 2008 16
Table 6: Taiwan Fragrances Distribution: % Share, by Value, 2008 25
Table 7: Taiwan Fragrances Market Value Forecast: $ million, 2008-2013 26
Table 8: Taiwan Fragrances Market Volume Forecast: Units million, 2008-2013 27
Table 9: Taiwan Haircare Market Value: $ million, 2004-2008 30
Table 10: Taiwan Haircare Market Volume: Units million, 2004-2008 31
Table 11: Taiwan Haircare Market Segmentation I: % Share, by Value, 2008 32
Table 12: Taiwan Haircare Market Segmentation II: % Share, by Value, 2008 33
Table 13: Taiwan Haircare Market Share: % Share, by Value, 2008 34
Table 14: Taiwan Haircare Distribution: % Share, by Value, 2008 41
Table 15: Taiwan Haircare Market Value Forecast: $ million, 2008-2013 42
Table 16: Taiwan Haircare Market Volume Forecast: Units million, 2008-2013 43
Table 17: Taiwan Make-Up Market Value: $ million, 2004-2008 46
Table 18: Taiwan Make-Up Market Volume: Units million, 2004-2008 47
Table 19: Taiwan Make-Up Market Segmentation I: % Share, by Value, 2008 48
Table 20: Taiwan Make-Up Market Segmentation II: % Share, by Value, 2008 49
Table 21: Taiwan Make-Up Market Share: % Share, by Value, 2008 50
Table 22: Taiwan Make-Up Distribution: % Share, by Value, 2008 60
Table 23: Taiwan Make-Up Market Value Forecast: $ million, 2008-2013 61
Table 24: Taiwan Make-Up Market Volume Forecast: Units million, 2008-2013 62
Table 25: Taiwan Personal Hygiene Market Value: $ million, 2004-2008 65
Table 26: Taiwan Personal Hygiene Market Volume: Units million, 2004-2008 66
Table 27: Taiwan Personal Hygiene Market Segmentation I: % Share, by Value, 2008 67
Table 28: Taiwan Personal Hygiene Market Segmentation II: % Share, by Value, 2008 68
Table 29: Taiwan Personal Hygiene Market Share: % Share, by Value, 2008 69
Table 30: Taiwan Personal Hygiene Distribution: % Share, by Value, 2008 76
Table 31: Taiwan Personal Hygiene Market Value Forecast: $ million, 2008-2013 77
Table 32: Taiwan Personal Hygiene Market Volume Forecast: Units million, 2008-2013 78
Table 33: Taiwan Size of Population (million) , 2004-2008 79
Table 34: Taiwan GDP (Constant 2000 Prices, $ billion), 2004-2008 79
Table 35: Taiwan Inflation, 2004-2008 80
Table 36: Taiwan Exchange Rate, 2004-2008 80
LIST OF FIGURES
Figure 1: Taiwan Fragrances Market Value: $ million, 2004-2008 12
Figure 2: Taiwan Fragrances Market Volume: Units million, 2004-2008 13
Figure 3: Taiwan Fragrances Market Segmentation I: % Share, by Value, 2008 14
Figure 4: Taiwan Fragrances Market Segmentation II: % Share, by Value, 2008 15
Figure 5: Taiwan Fragrances Market Share: % Share, by Value, 2008 16
Figure 6: Forces Driving Competition in the Fragrances Market in Taiwan, 2008 17
Figure 7: Drivers of Buyer Power in the Fragrances Market in Taiwan, 2008 19
Figure 8: Drivers of Supplier Power in the Fragrances Market in Taiwan, 2008 20
Figure 9: Factors Influencing the Likelihood of New Entrants in the Fragrances Market in Taiwan, 2008 21
Figure 10: Factors Influencing the Threat of Substitutes in the Fragrances Market in Taiwan, 2008 23
Figure 11: Drivers of Degree of Rivalry in the Fragrances Market in Taiwan, 2008 24
Figure 12: Taiwan Fragrances Distribution: % Share, by Value, 2008 25
Figure 13: Taiwan Fragrances Market Value Forecast: $ million, 2008-2013 26
Figure 14: Taiwan Fragrances Market Volume Forecast: Units million, 2008-2013 27
Figure 15: Taiwan Haircare Market Value: $ million, 2004-2008 30
Figure 16: Taiwan Haircare Market Volume: Units million, 2004-2008 31
Figure 17: Taiwan Haircare Market Segmentation I: % Share, by Value, 2008 32
Figure 18: Taiwan Haircare Market Segmentation II: % Share, by Value, 2008 33
Figure 19: Taiwan Haircare Market Share: % Share, by Value, 2008 34
Figure 20: Forces Driving Competition in the Haircare Market in Taiwan, 2008 35
Figure 21: Drivers of Buyer Power in the Haircare Market in Taiwan, 2008 36
Figure 22: Drivers of Supplier Power in the Haircare Market in Taiwan, 2008 37
Figure 23: Factors Influencing the Likelihood of New Entrants in the Haircare Market in Taiwan, 2008 38
Figure 24: Factors Influencing the Threat of Substitutes in the Haircare Market in Taiwan, 2008 39
Figure 25: Drivers of Degree of Rivalry in the Haircare Market in Taiwan, 2008 40
Figure 26: Taiwan Haircare Distribution: % Share, by Value, 2008 41
Figure 27: Taiwan Haircare Market Value Forecast: $ million, 2008-2013 42
Figure 28: Taiwan Haircare Market Volume Forecast: Units million, 2008-2013 43
Figure 29: Taiwan Make-Up Market Value: $ million, 2004-2008 46
Figure 30: Taiwan Make-Up Market Volume: Units million, 2004-2008 47
Figure 31: Taiwan Make-Up Market Segmentation I: % Share, by Value, 2008 48
Figure 32: Taiwan Make-Up Market Segmentation II: % Share, by Value, 2008 49
Figure 33: Taiwan Make-Up Market Share: % Share, by Value, 2008 50
Figure 34: Forces Driving Competition in the Make-Up Market in Taiwan, 2008 51
Figure 35: Drivers of Buyer Power in the Make-Up Market in Taiwan, 2008 53
Figure 36: Drivers of Supplier Power in the Make-Up Market in Taiwan, 2008 55
Figure 37: Factors Influencing the Likelihood of New Entrants in the Make-Up Market in Taiwan, 2008 56
Figure 38: Factors Influencing the Threat of Substitutes in the Make-Up Market in Taiwan, 2008 58
Figure 39: Drivers of Degree of Rivalry in the Make-Up Market in Taiwan, 2008 59
Figure 40: Taiwan Make-Up Distribution: % Share, by Value, 2008 60
Figure 41: Taiwan Make-Up Market Value Forecast: $ million, 2008-2013 61
Figure 42: Taiwan Make-Up Market Volume Forecast: Units million, 2008-2013 62
Figure 43: Taiwan Personal Hygiene Market Value: $ million, 2004-2008 65
Figure 44: Taiwan Personal Hygiene Market Volume: Units million, 2004-2008 66
Figure 45: Taiwan Personal Hygiene Market Segmentation I: % Share, by Value, 2008 67
Figure 46: Taiwan Personal Hygiene Market Segmentation II: % Share, by Value, 2008 68
Figure 47: Taiwan Personal Hygiene Market Share: % Share, by Value, 2008 69
Figure 48: Forces Driving Competition in the Personal Hygiene Market in Taiwan, 2008 70
Figure 49: Drivers of Buyer Power in the Personal Hygiene Market in Taiwan, 2008 71
Figure 50: Drivers of Supplier Power in the Personal Hygiene Market in Taiwan, 2008 72
Figure 51: Factors Influencing the Likelihood of New Entrants in the Personal Hygiene Market in Taiwan, 2008 73
Figure 52: Factors Influencing the Threat of Substitutes in the Personal Hygiene Market in Taiwan, 2008 74
Figure 53: Drivers of Degree of Rivalry in the Personal Hygiene Market in Taiwan, 2008 75
Figure 54: Taiwan Personal Hygiene Distribution: % Share, by Value, 2008 76
Figure 55: Taiwan Personal Hygiene Market Value Forecast: $ million, 2008-2013 77
Figure 56: Taiwan Personal Hygiene Market Volume Forecast: Units million, 2008-2013 78
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