Personal Hygiene in Romania to 2014

Introduction

This databook provides key data and information on the personal hygiene market in Romania. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bath and shower products, deodorants and soap

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Romania increased at a compound annual growth rate of 5.8% between 2004 and 2009.

The soap category led the personal hygiene market in Romania, accounting for a share of 73.2%.

The leading player in the Romanian personal hygiene market is Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Romania

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath and shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Romanian New Leu), 2004?09 20
Value analysis (Romanian New Leu), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Unilever 37
Colgate-Palmolive Company 39
Chapter 5 Category Analysis: Bath and Shower Products 42
Value analysis (Romanian New Leu), 2004?09 42
Value analysis (Romanian New Leu), 2009?14 43
Value analysis (US dollars), 2004?09 45
Value analysis (US dollars), 2009?14 45
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Deodorants 58
Value analysis (Romanian New Leu), 2004?09 58
Value analysis (Romanian New Leu), 2009?14 59
Value analysis (US dollars), 2004?09 61
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Soap 78
Value analysis (Romanian New Leu), 2004?09 78
Value analysis (Romanian New Leu), 2009?14 79
Value analysis (US dollars), 2004?09 81
Value analysis (US dollars), 2009?14 81
Volume analysis, 2004?09 83
Volume analysis, 2009?14 84
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Country Comparison 94
Value 94
Volume 98
Market share 102
Chapter 9 New Product Development 103
Product launches over time 103
Recent product launches 105
Chapter 10 Macroeconomic Profile 106
Macroeconomic Indicators 106
Chapter 11 Research Methodology 111
Methodology overview 111
Secondary research 112
Market modeling 113
Creating an initial data model 113
Revising the initial data model 113
Creating a final estimate 114
Creating demographic value splits 114
Primary research 114
Data finalization 115
Ongoing research 115
Chapter 12 Appendix 116
Future readings 116
How to contact experts in your industry 116
Disclaimer 116

LIST OF FIGURES
Figure 1: Personal hygiene, Romania, value by category (RONm), 2004?14 22
Figure 2: Personal hygiene, Romania, category growth comparison, by value, 2004?14 24
Figure 3: Personal hygiene, Romania, volume by category (units, million), 2004?14 27
Figure 4: Personal hygiene, Romania, category growth comparison, by volume, 2004?14 27
Figure 5: Personal hygiene, Romania, company share by value (%), 2008?09 30
Figure 6: Personal hygiene, Romania, distribution channels by value (%), 2008?09 33
Figure 7: Bath and shower products, Romania, value by segment (RONm), 2004?14 44
Figure 8: Bath and shower products, Romania, category growth comparison, by value, 2004?14 46
Figure 9: Bath and shower products, Romania, volume by segment (units, million), 2004?14 49
Figure 10: Bath and shower products, Romania, category growth comparison, by volume, 2004?14 49
Figure 11: Bath and shower products, Romania, company share by value (%), 2008?09 51
Figure 12: Bath and shower products, Romania, distribution channels by value (%), 2008?09 54
Figure 13: Deodorants, Romania, value by segment (RONm), 2004?14 60
Figure 14: Deodorants, Romania, category growth comparison, by value, 2004?14 63
Figure 15: Deodorants, Romania, volume by segment (units, million), 2004?14 66
Figure 16: Deodorants, Romania, category growth comparison, by volume, 2004?14 66
Figure 17: Deodorants, Romania, company share by value (%), 2008?09 68
Figure 18: Deodorants, Romania, distribution channels by value (%), 2008?09 71
Figure 19: Soap, Romania, value by segment (RONm), 2004?14 80
Figure 20: Soap, Romania, category growth comparison, by value, 2004?14 82
Figure 21: Soap, Romania, volume by segment (units, million), 2004?14 84
Figure 22: Soap, Romania, category growth comparison, by volume, 2004?14 85
Figure 23: Soap, Romania, company share by value (%), 2008?09 87
Figure 24: Soap, Romania, distribution channels by value (%), 2008?09 90
Figure 25: Global personal hygiene market split (value terms, 2009), top five countries 95
Figure 26: Global personal hygiene market value, 2004–09, top five countries 97
Figure 27: Global personal hygiene market split (volume terms, 2009), top five countries 99
Figure 28: Global personal hygiene market volume, 2004–09, top five countries 101
Figure 29: Annual data review process 112

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Personal hygiene, Romania, value by category (RONm), 2004?09 20
Table 4: Personal hygiene, Romania, value forecast by category (RONm), 2009?14 21
Table 5: Personal hygiene, Romania, value by category ($m), 2004?09 23
Table 6: Personal hygiene, Romania, value forecast by category ($m), 2009?14 23
Table 7: Personal hygiene, Romania, volume by category (units, million), 2004?09 25
Table 8: Personal hygiene, Romania, volume forecast by category (units, million), 2009?14 26
Table 9: Personal hygiene, Romania, brand share by value (%), 2008?09 28
Table 10: Personal hygiene, Romania, value by brand (RONm), 2008?09 29
Table 11: Personal hygiene, Romania, company share by value (%), 2008?09 31
Table 12: Personal hygiene, Romania, value by company (RONm), 2008?09 31
Table 13: Personal hygiene, Romania, distribution channels by value (%), 2008?09 32
Table 14: Personal hygiene, Romania, value by distribution channel (RONm), 2008?09 32
Table 15: Personal hygiene, Romania, expenditure per capita (RON), 2004?09 34
Table 16: Personal hygiene, Romania, forecast expenditure per capita (RON), 2009?14 34
Table 17: Personal hygiene, Romania, expenditure per capita ($), 2004?09 35
Table 18: Personal hygiene, Romania, forecast expenditure per capita ($), 2009?14 35
Table 19: Personal hygiene, Romania, consumption per capita (units), 2004?09 36
Table 20: Personal hygiene, Romania, forecast consumption per capita (units), 2009?14 36
Table 21: Unilever key facts 37
Table 22: Colgate-Palmolive Company key facts 39
Table 23: Bath and shower products, Romania, value by segment (RONm), 2004?09 42
Table 24: Bath and shower products, Romania, value forecast by segment (RONm), 2009?14 43
Table 25: Bath and shower products, Romania, value by segment ($m), 2004?09 45
Table 26: Bath and shower products, Romania, value forecast by segment ($m), 2009?14 45
Table 27: Bath and shower products, Romania, volume by segment (units, million), 2004?09 47
Table 28: Bath and shower products, Romania, volume forecast by segment (units, million), 2009?14 48
Table 29: Bath and shower products, Romania, brand share by value (%), 2008?09 50
Table 30: Bath and shower products, Romania, value by brand (RONm), 2008?09 50
Table 31: Bath and shower products, Romania, company share by value (%), 2008?09 52
Table 32: Bath and shower products, Romania, value by company (RONm), 2008?09 52
Table 33: Bath and shower products, Romania, distribution channels by value (%), 2008?09 53
Table 34: Bath and shower products, Romania, value by distribution channel (RONm), 2008?09 53
Table 35: Bath and shower products, Romania, expenditure per capita (RON), 2004?09 55
Table 36: Bath and shower products, Romania, forecast expenditure per capita (RON), 2009?14 55
Table 37: Bath and shower products, Romania, expenditure per capita ($), 2004?09 56
Table 38: Bath and shower products, Romania, forecast expenditure per capita ($), 2009?14 56
Table 39: Bath and shower products, Romania, consumption per capita (units), 2004?09 57
Table 40: Bath and shower products, Romania, forecast consumption per capita (units), 2009?14 57
Table 41: Deodorants, Romania, value by segment (RONm), 2004?09 58
Table 42: Deodorants, Romania, value forecast by segment (RONm), 2009?14 59
Table 43: Deodorants, Romania, value by segment ($m), 2004?09 61
Table 44: Deodorants, Romania, value forecast by segment ($m), 2009?14 62
Table 45: Deodorants, Romania, volume by segment (units, million), 2004?09 64
Table 46: Deodorants, Romania, volume forecast by segment (units, million), 2009?14 65
Table 47: Deodorants, Romania, brand share by value (%), 2008?09 67
Table 48: Deodorants, Romania, value by brand (RONm), 2008?09 67
Table 49: Deodorants, Romania, company share by value (%), 2008?09 69
Table 50: Deodorants, Romania, value by company (RONm), 2008?09 69
Table 51: Deodorants, Romania, distribution channels by value (%), 2008?09 70
Table 52: Deodorants, Romania, value by distribution channel (RONm), 2008?09 70
Table 53: Deodorants, Romania, expenditure per capita (RON), 2004?09 72
Table 54: Deodorants, Romania, forecast expenditure per capita (RON), 2009?14 73
Table 55: Deodorants, Romania, expenditure per capita ($), 2004?09 74
Table 56: Deodorants, Romania, forecast expenditure per capita ($), 2009?14 75
Table 57: Deodorants, Romania, consumption per capita (units), 2004?09 76
Table 58: Deodorants, Romania, forecast consumption per capita (units), 2009?14 77
Table 59: Soap, Romania, value by segment (RONm), 2004?09 78
Table 60: Soap, Romania, value forecast by segment (RONm), 2009?14 79
Table 61: Soap, Romania, value by segment ($m), 2004?09 81
Table 62: Soap, Romania, value forecast by segment ($m), 2009?14 81
Table 63: Soap, Romania, volume by segment (units, million), 2004?09 83
Table 64: Soap, Romania, volume forecast by segment (units, million), 2009?14 84
Table 65: Soap, Romania, brand share by value (%), 2008?09 86
Table 66: Soap, Romania, value by brand (RONm), 2008?09 86
Table 67: Soap, Romania, company share by value (%), 2008?09 88
Table 68: Soap, Romania, value by company (RONm), 2008?09 88
Table 69: Soap, Romania, distribution channels by value (%), 2008?09 89
Table 70: Soap, Romania, value by distribution channel (RONm), 2008?09 89
Table 71: Soap, Romania, expenditure per capita (RON), 2004?09 91
Table 72: Soap, Romania, forecast expenditure per capita (RON), 2009?14 91
Table 73: Soap, Romania, expenditure per capita ($), 2004?09 92
Table 74: Soap, Romania, forecast expenditure per capita ($), 2009?14 92
Table 75: Soap, Romania, consumption per capita (units), 2004?09 93
Table 76: Soap, Romania, forecast consumption per capita (units), 2009?14 93
Table 77: Global personal hygiene market value, 2009 94
Table 78: Global personal hygiene market split (value terms ($m), 2009), top five countries 97
Table 79: Global personal hygiene market volume, 2009 98
Table 80: Global personal hygiene market split (volume terms, 2009), top five countries 101
Table 81: Leading players, top five countries 102
Table 82: Romania personal hygiene new product launches reports, by company (top five companies), 2009 103
Table 83: Romania personal hygiene new product launches SKUs, by company (top five companies), 2009 103
Table 84: Romania personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 104
Table 85: Romania personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 104
Table 86: Romania personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2009 105
Table 87: Romania personal hygiene new product launches - recent five launches (2009) 105
Table 88: Romania population, by age group, 2004?09 (millions) 106
Table 89: Romania population forecast, by age group, 2009?14 (millions) 107
Table 90: Romania population, by gender, 2004?09 (millions) 107
Table 91: Romania population forecast, by gender, 2009?14 (millions) 108
Table 92: Romania nominal GDP, 2004?09 (RONbn, nominal prices) 108
Table 93: Romania nominal GDP forecast, 2009?14 (RONbn, nominal prices) 108
Table 94: Romania real GDP, 2004?09 (RONbn, 2000 prices) 109
Table 95: Romania real GDP forecast, 2009?14 (RONbn, 2000 prices) 109
Table 96: Romania real GDP, 2004?09 ($bn, 2000 prices) 109
Table 97: Romania real GDP forecast, 2009?14 ($bn, 2000 prices) 110
Table 98: Romania consumer price index, 2004?09 (2000=100) 110
Table 99: Romania consumer price index, 2009?14 (2000=100) 110


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