Personal Hygiene in Saudi Arabia to 2014

Introduction

This databook provides key data and information on the personal hygiene market in Saudi Arabia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bath and shower products, deodorants and soap

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Saudi Arabia increased at a compound annual growth rate of 2.4% between 2004 and 2009.

The soap category led the personal hygiene market in Saudi Arabia, accounting for a share of 43.4%.

The leading player in the Saudi Arabian personal hygiene market is Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Saudi Arabia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath and shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Saudi Riyal), 2004?09 20
Value analysis (Saudi Riyal), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Unilever 37
Henkel AG & Co. KGaA 39
Chapter 5 Category Analysis: Bath and Shower Products 41
Value analysis (Saudi Riyal), 2004?09 41
Value analysis (Saudi Riyal), 2009?14 42
Value analysis (US dollars), 2004?09 44
Value analysis (US dollars), 2009?14 44
Volume analysis, 2004?09 46
Volume analysis, 2009?14 47
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Deodorants 57
Value analysis (Saudi Riyal), 2004?09 57
Value analysis (Saudi Riyal), 2009?14 58
Value analysis (US dollars), 2004?09 60
Value analysis (US dollars), 2009?14 61
Volume analysis, 2004?09 63
Volume analysis, 2009?14 64
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Soap 77
Value analysis (Saudi Riyal), 2004?09 77
Value analysis (Saudi Riyal), 2009?14 78
Value analysis (US dollars), 2004?09 80
Value analysis (US dollars), 2009?14 80
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Country Comparison 93
Value 93
Volume 97
Market share 101
Chapter 9 New Product Development 102
Product launches over time 102
Recent product launches 104
Chapter 10 Macroeconomic Profile 105
Macroeconomic Indicators 105
Chapter 11 Research Methodology 110
Methodology overview 110
Secondary research 111
Market modeling 112
Creating an initial data model 112
Revising the initial data model 112
Creating a final estimate 113
Creating demographic value splits 113
Primary research 113
Data finalization 114
Ongoing research 114
Chapter 12 Appendix 115
Future readings 115
How to contact experts in your industry 115
Disclaimer 115

LIST OF FIGURES
Figure 1: Personal hygiene, Saudi Arabia, value by category (SARm), 2004?14 22
Figure 2: Personal hygiene, Saudi Arabia, category growth comparison, by value, 2004?14 24
Figure 3: Personal hygiene, Saudi Arabia, volume by category (units, million), 2004?14 27
Figure 4: Personal hygiene, Saudi Arabia, category growth comparison, by volume, 2004?14 27
Figure 5: Personal hygiene, Saudi Arabia, company share by value (%), 2008?09 30
Figure 6: Personal hygiene, Saudi Arabia, distribution channels by value (%), 2008?09 33
Figure 7: Bath and shower products, Saudi Arabia, value by segment (SARm), 2004?14 43
Figure 8: Bath and shower products, Saudi Arabia, category growth comparison, by value, 2004?14 45
Figure 9: Bath and shower products, Saudi Arabia, volume by segment (units, million), 2004?14 48
Figure 10: Bath and shower products, Saudi Arabia, category growth comparison, by volume, 2004?14 48
Figure 11: Bath and shower products, Saudi Arabia, company share by value (%), 2008?09 50
Figure 12: Bath and shower products, Saudi Arabia, distribution channels by value (%), 2008?09 53
Figure 13: Deodorants, Saudi Arabia, value by segment (SARm), 2004?14 59
Figure 14: Deodorants, Saudi Arabia, category growth comparison, by value, 2004?14 62
Figure 15: Deodorants, Saudi Arabia, volume by segment (units, million), 2004?14 65
Figure 16: Deodorants, Saudi Arabia, category growth comparison, by volume, 2004?14 65
Figure 17: Deodorants, Saudi Arabia, company share by value (%), 2008?09 67
Figure 18: Deodorants, Saudi Arabia, distribution channels by value (%), 2008?09 70
Figure 19: Soap, Saudi Arabia, value by segment (SARm), 2004?14 79
Figure 20: Soap, Saudi Arabia, category growth comparison, by value, 2004?14 81
Figure 21: Soap, Saudi Arabia, volume by segment (units, million), 2004?14 83
Figure 22: Soap, Saudi Arabia, category growth comparison, by volume, 2004?14 84
Figure 23: Soap, Saudi Arabia, company share by value (%), 2008?09 86
Figure 24: Soap, Saudi Arabia, distribution channels by value (%), 2008?09 89
Figure 25: Global personal hygiene market split (value terms, 2009), top five countries 94
Figure 26: Global personal hygiene market value, 2004–09, top five countries 96
Figure 27: Global personal hygiene market split (volume terms, 2009), top five countries 98
Figure 28: Global personal hygiene market volume, 2004–09, top five countries 100
Figure 29: Annual data review process 111

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Personal hygiene, Saudi Arabia, value by category (SARm), 2004?09 20
Table 4: Personal hygiene, Saudi Arabia, value forecast by category (SARm), 2009?14 21
Table 5: Personal hygiene, Saudi Arabia, value by category ($m), 2004?09 23
Table 6: Personal hygiene, Saudi Arabia, value forecast by category ($m), 2009?14 23
Table 7: Personal hygiene, Saudi Arabia, volume by category (units, million), 2004?09 25
Table 8: Personal hygiene, Saudi Arabia, volume forecast by category (units, million), 2009?14 26
Table 9: Personal hygiene, Saudi Arabia, brand share by value (%), 2008?09 28
Table 10: Personal hygiene, Saudi Arabia, value by brand (SARm), 2008?09 29
Table 11: Personal hygiene, Saudi Arabia, company share by value (%), 2008?09 31
Table 12: Personal hygiene, Saudi Arabia, value by company (SARm), 2008?09 31
Table 13: Personal hygiene, Saudi Arabia, distribution channels by value (%), 2008?09 32
Table 14: Personal hygiene, Saudi Arabia, value by distribution channel (SARm), 2008?09 32
Table 15: Personal hygiene, Saudi Arabia, expenditure per capita (SAR), 2004?09 34
Table 16: Personal hygiene, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 34
Table 17: Personal hygiene, Saudi Arabia, expenditure per capita ($), 2004?09 35
Table 18: Personal hygiene, Saudi Arabia, forecast expenditure per capita ($), 2009?14 35
Table 19: Personal hygiene, Saudi Arabia, consumption per capita (units), 2004?09 36
Table 20: Personal hygiene, Saudi Arabia, forecast consumption per capita (units), 2009?14 36
Table 21: Unilever key facts 37
Table 22: Henkel AG & Co. KGaA key facts 39
Table 23: Bath and shower products, Saudi Arabia, value by segment (SARm), 2004?09 41
Table 24: Bath and shower products, Saudi Arabia, value forecast by segment (SARm), 2009?14 42
Table 25: Bath and shower products, Saudi Arabia, value by segment ($m), 2004?09 44
Table 26: Bath and shower products, Saudi Arabia, value forecast by segment ($m), 2009?14 44
Table 27: Bath and shower products, Saudi Arabia, volume by segment (units, million), 2004?09 46
Table 28: Bath and shower products, Saudi Arabia, volume forecast by segment (units, million), 2009?14 47
Table 29: Bath and shower products, Saudi Arabia, brand share by value (%), 2008?09 49
Table 30: Bath and shower products, Saudi Arabia, value by brand (SARm), 2008?09 49
Table 31: Bath and shower products, Saudi Arabia, company share by value (%), 2008?09 51
Table 32: Bath and shower products, Saudi Arabia, value by company (SARm), 2008?09 51
Table 33: Bath and shower products, Saudi Arabia, distribution channels by value (%), 2008?09 52
Table 34: Bath and shower products, Saudi Arabia, value by distribution channel (SARm), 2008?09 52
Table 35: Bath and shower products, Saudi Arabia, expenditure per capita (SAR), 2004?09 54
Table 36: Bath and shower products, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 54
Table 37: Bath and shower products, Saudi Arabia, expenditure per capita ($), 2004?09 55
Table 38: Bath and shower products, Saudi Arabia, forecast expenditure per capita ($), 2009?14 55
Table 39: Bath and shower products, Saudi Arabia, consumption per capita (units), 2004?09 56
Table 40: Bath and shower products, Saudi Arabia, forecast consumption per capita (units), 2009?14 56
Table 41: Deodorants, Saudi Arabia, value by segment (SARm), 2004?09 57
Table 42: Deodorants, Saudi Arabia, value forecast by segment (SARm), 2009?14 58
Table 43: Deodorants, Saudi Arabia, value by segment ($m), 2004?09 60
Table 44: Deodorants, Saudi Arabia, value forecast by segment ($m), 2009?14 61
Table 45: Deodorants, Saudi Arabia, volume by segment (units, million), 2004?09 63
Table 46: Deodorants, Saudi Arabia, volume forecast by segment (units, million), 2009?14 64
Table 47: Deodorants, Saudi Arabia, brand share by value (%), 2008?09 66
Table 48: Deodorants, Saudi Arabia, value by brand (SARm), 2008?09 66
Table 49: Deodorants, Saudi Arabia, company share by value (%), 2008?09 68
Table 50: Deodorants, Saudi Arabia, value by company (SARm), 2008?09 68
Table 51: Deodorants, Saudi Arabia, distribution channels by value (%), 2008?09 69
Table 52: Deodorants, Saudi Arabia, value by distribution channel (SARm), 2008?09 69
Table 53: Deodorants, Saudi Arabia, expenditure per capita (SAR), 2004?09 71
Table 54: Deodorants, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 72
Table 55: Deodorants, Saudi Arabia, expenditure per capita ($), 2004?09 73
Table 56: Deodorants, Saudi Arabia, forecast expenditure per capita ($), 2009?14 74
Table 57: Deodorants, Saudi Arabia, consumption per capita (units), 2004?09 75
Table 58: Deodorants, Saudi Arabia, forecast consumption per capita (units), 2009?14 76
Table 59: Soap, Saudi Arabia, value by segment (SARm), 2004?09 77
Table 60: Soap, Saudi Arabia, value forecast by segment (SARm), 2009?14 78
Table 61: Soap, Saudi Arabia, value by segment ($m), 2004?09 80
Table 62: Soap, Saudi Arabia, value forecast by segment ($m), 2009?14 80
Table 63: Soap, Saudi Arabia, volume by segment (units, million), 2004?09 82
Table 64: Soap, Saudi Arabia, volume forecast by segment (units, million), 2009?14 83
Table 65: Soap, Saudi Arabia, brand share by value (%), 2008?09 85
Table 66: Soap, Saudi Arabia, value by brand (SARm), 2008?09 85
Table 67: Soap, Saudi Arabia, company share by value (%), 2008?09 87
Table 68: Soap, Saudi Arabia, value by company (SARm), 2008?09 87
Table 69: Soap, Saudi Arabia, distribution channels by value (%), 2008?09 88
Table 70: Soap, Saudi Arabia, value by distribution channel (SARm), 2008?09 88
Table 71: Soap, Saudi Arabia, expenditure per capita (SAR), 2004?09 90
Table 72: Soap, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 90
Table 73: Soap, Saudi Arabia, expenditure per capita ($), 2004?09 91
Table 74: Soap, Saudi Arabia, forecast expenditure per capita ($), 2009?14 91
Table 75: Soap, Saudi Arabia, consumption per capita (units), 2004?09 92
Table 76: Soap, Saudi Arabia, forecast consumption per capita (units), 2009?14 92
Table 77: Global personal hygiene market value, 2009 93
Table 78: Global personal hygiene market split (value terms ($m), 2009), top five countries 96
Table 79: Global personal hygiene market volume, 2009 97
Table 80: Global personal hygiene market split (volume terms, 2009), top five countries 100
Table 81: Leading players, top five countries 101
Table 82: Saudi Arabia personal hygiene new product launches reports, by company (top five companies), 2009 102
Table 83: Saudi Arabia personal hygiene new product launches SKUs, by company (top five companies), 2009 102
Table 84: Saudi Arabia personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 103
Table 85: Saudi Arabia personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 103
Table 86: Saudi Arabia personal hygiene new product launches (reports), by package tags or claims, 2009 104
Table 87: Saudi Arabia personal hygiene new product launches - recent five launches (2009) 104
Table 88: Saudi Arabia population, by age group, 2004?09 (millions) 105
Table 89: Saudi Arabia population forecast, by age group, 2009?14 (millions) 106
Table 90: Saudi Arabia population, by gender, 2004?09 (millions) 106
Table 91: Saudi Arabia population forecast, by gender, 2009?14 (millions) 107
Table 92: Saudi Arabia nominal GDP, 2004?09 (SARbn, nominal prices) 107
Table 93: Saudi Arabia nominal GDP forecast, 2009?14 (SARbn, nominal prices) 107
Table 94: Saudi Arabia real GDP, 2004?09 (SARbn, 2000 prices) 108
Table 95: Saudi Arabia real GDP forecast, 2009?14 (SARbn, 2000 prices) 108
Table 96: Saudi Arabia real GDP, 2004?09 ($bn, 2000 prices) 108
Table 97: Saudi Arabia real GDP forecast, 2009?14 ($bn, 2000 prices) 109
Table 98: Saudi Arabia consumer price index, 2004?09 (2000=100) 109
Table 99: Saudi Arabia consumer price index, 2009?14 (2000=100) 109


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