Personal Hygiene in South Korea to 2014

Introduction

This databook provides key data and information on the personal hygiene market in South Korea. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bath and shower products, deodorants and soap

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in South Korea increased at a compound annual growth rate of 4.9% between 2004 and 2009.

The deodorants category led the personal hygiene market in South Korea, accounting for a share of 41%.

Leading players in South Korean personal hygiene market include Unilever, AmorePacific Corporation and LG Group.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in South Korea

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath and shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (South Korean Won), 2004?09 20
Value analysis (South Korean Won), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Unilever 38
Amorepacific Corp. 40
Chapter 5 Category Analysis: Bath and Shower Products 42
Value analysis (South Korean Won), 2004?09 42
Value analysis (South Korean Won), 2009?14 43
Value analysis (US dollars), 2004?09 45
Value analysis (US dollars), 2009?14 45
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Deodorants 58
Value analysis (South Korean Won), 2004?09 58
Value analysis (South Korean Won), 2009?14 59
Value analysis (US dollars), 2004?09 61
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Soap 78
Value analysis (South Korean Won), 2004?09 78
Value analysis (South Korean Won), 2009?14 79
Value analysis (US dollars), 2004?09 81
Value analysis (US dollars), 2009?14 81
Volume analysis, 2004?09 83
Volume analysis, 2009?14 84
Company and brand share analysis 86
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 8 Country Comparison 95
Value 95
Volume 99
Market share 103
Chapter 9 New Product Development 104
Product launches over time 104
Recent product launches 106
Chapter 10 Macroeconomic Profile 107
Macroeconomic Indicators 107
Chapter 11 Research Methodology 112
Methodology overview 112
Secondary research 113
Market modeling 114
Creating an initial data model 114
Revising the initial data model 114
Creating a final estimate 115
Creating demographic value splits 115
Primary research 115
Data finalization 116
Ongoing research 116
Chapter 12 Appendix 117
Future readings 117
How to contact experts in your industry 117
Disclaimer 117

LIST OF FIGURES
Figure 1: Personal hygiene, South Korea, value by category (KRWm), 2004?14 22
Figure 2: Personal hygiene, South Korea, category growth comparison, by value, 2004?14 24
Figure 3: Personal hygiene, South Korea, volume by category (units, million), 2004?14 27
Figure 4: Personal hygiene, South Korea, category growth comparison, by volume, 2004?14 27
Figure 5: Personal hygiene, South Korea, company share by value (%), 2008?09 30
Figure 6: Personal hygiene, South Korea, distribution channels by value (%), 2008?09 34
Figure 7: Bath and shower products, South Korea, value by segment (KRWm), 2004?14 44
Figure 8: Bath and shower products, South Korea, category growth comparison, by value, 2004?14 46
Figure 9: Bath and shower products, South Korea, volume by segment (units, million), 2004?14 49
Figure 10: Bath and shower products, South Korea, category growth comparison, by volume, 2004?14 49
Figure 11: Bath and shower products, South Korea, company share by value (%), 2008?09 51
Figure 12: Bath and shower products, South Korea, distribution channels by value (%), 2008?09 54
Figure 13: Deodorants, South Korea, value by segment (KRWm), 2004?14 60
Figure 14: Deodorants, South Korea, category growth comparison, by value, 2004?14 63
Figure 15: Deodorants, South Korea, volume by segment (units, million), 2004?14 66
Figure 16: Deodorants, South Korea, category growth comparison, by volume, 2004?14 66
Figure 17: Deodorants, South Korea, company share by value (%), 2008?09 68
Figure 18: Deodorants, South Korea, distribution channels by value (%), 2008?09 71
Figure 19: Soap, South Korea, value by segment (KRWm), 2004?14 80
Figure 20: Soap, South Korea, category growth comparison, by value, 2004?14 82
Figure 21: Soap, South Korea, volume by segment (units, million), 2004?14 85
Figure 22: Soap, South Korea, category growth comparison, by volume, 2004?14 85
Figure 23: Soap, South Korea, company share by value (%), 2008?09 88
Figure 24: Soap, South Korea, distribution channels by value (%), 2008?09 91
Figure 25: Global personal hygiene market split (value terms, 2009), top five countries 96
Figure 26: Global personal hygiene market value, 2004–09, top five countries 98
Figure 27: Global personal hygiene market split (volume terms, 2009), top five countries 100
Figure 28: Global personal hygiene market volume, 2004–09, top five countries 102
Figure 29: Annual data review process 113

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Personal hygiene, South Korea, value by category (KRWm), 2004?09 20
Table 4: Personal hygiene, South Korea, value forecast by category (KRWm), 2009?14 21
Table 5: Personal hygiene, South Korea, value by category ($m), 2004?09 23
Table 6: Personal hygiene, South Korea, value forecast by category ($m), 2009?14 23
Table 7: Personal hygiene, South Korea, volume by category (units, million), 2004?09 25
Table 8: Personal hygiene, South Korea, volume forecast by category (units, million), 2009?14 26
Table 9: Personal hygiene, South Korea, brand share by value (%), 2008?09 28
Table 10: Personal hygiene, South Korea, value by brand (KRWm), 2008?09 29
Table 11: Personal hygiene, South Korea, company share by value (%), 2008?09 31
Table 12: Personal hygiene, South Korea, value by company (KRWm), 2008?09 32
Table 13: Personal hygiene, South Korea, distribution channels by value (%), 2008?09 33
Table 14: Personal hygiene, South Korea, value by distribution channel (KRWm), 2008?09 33
Table 15: Personal hygiene, South Korea, expenditure per capita (KRW), 2004?09 35
Table 16: Personal hygiene, South Korea, forecast expenditure per capita (KRW), 2009?14 35
Table 17: Personal hygiene, South Korea, expenditure per capita ($), 2004?09 36
Table 18: Personal hygiene, South Korea, forecast expenditure per capita ($), 2009?14 36
Table 19: Personal hygiene, South Korea, consumption per capita (units), 2004?09 37
Table 20: Personal hygiene, South Korea, forecast consumption per capita (units), 2009?14 37
Table 21: Unilever key facts 38
Table 22: Amorepacific Corp. key facts 40
Table 23: Bath and shower products, South Korea, value by segment (KRWm), 2004?09 42
Table 24: Bath and shower products, South Korea, value forecast by segment (KRWm), 2009?14 43
Table 25: Bath and shower products, South Korea, value by segment ($m), 2004?09 45
Table 26: Bath and shower products, South Korea, value forecast by segment ($m), 2009?14 45
Table 27: Bath and shower products, South Korea, volume by segment (units, million), 2004?09 47
Table 28: Bath and shower products, South Korea, volume forecast by segment (units, million), 2009?14 48
Table 29: Bath and shower products, South Korea, brand share by value (%), 2008?09 50
Table 30: Bath and shower products, South Korea, value by brand (KRWm), 2008?09 50
Table 31: Bath and shower products, South Korea, company share by value (%), 2008?09 52
Table 32: Bath and shower products, South Korea, value by company (KRWm), 2008?09 52
Table 33: Bath and shower products, South Korea, distribution channels by value (%), 2008?09 53
Table 34: Bath and shower products, South Korea, value by distribution channel (KRWm), 2008?09 53
Table 35: Bath and shower products, South Korea, expenditure per capita (KRW), 2004?09 55
Table 36: Bath and shower products, South Korea, forecast expenditure per capita (KRW), 2009?14 55
Table 37: Bath and shower products, South Korea, expenditure per capita ($), 2004?09 56
Table 38: Bath and shower products, South Korea, forecast expenditure per capita ($), 2009?14 56
Table 39: Bath and shower products, South Korea, consumption per capita (units), 2004?09 57
Table 40: Bath and shower products, South Korea, forecast consumption per capita (units), 2009?14 57
Table 41: Deodorants, South Korea, value by segment (KRWm), 2004?09 58
Table 42: Deodorants, South Korea, value forecast by segment (KRWm), 2009?14 59
Table 43: Deodorants, South Korea, value by segment ($m), 2004?09 61
Table 44: Deodorants, South Korea, value forecast by segment ($m), 2009?14 62
Table 45: Deodorants, South Korea, volume by segment (units, million), 2004?09 64
Table 46: Deodorants, South Korea, volume forecast by segment (units, million), 2009?14 65
Table 47: Deodorants, South Korea, brand share by value (%), 2008?09 67
Table 48: Deodorants, South Korea, value by brand (KRWm), 2008?09 67
Table 49: Deodorants, South Korea, company share by value (%), 2008?09 69
Table 50: Deodorants, South Korea, value by company (KRWm), 2008?09 69
Table 51: Deodorants, South Korea, distribution channels by value (%), 2008?09 70
Table 52: Deodorants, South Korea, value by distribution channel (KRWm), 2008?09 70
Table 53: Deodorants, South Korea, expenditure per capita (KRW), 2004?09 72
Table 54: Deodorants, South Korea, forecast expenditure per capita (KRW), 2009?14 73
Table 55: Deodorants, South Korea, expenditure per capita ($), 2004?09 74
Table 56: Deodorants, South Korea, forecast expenditure per capita ($), 2009?14 75
Table 57: Deodorants, South Korea, consumption per capita (units), 2004?09 76
Table 58: Deodorants, South Korea, forecast consumption per capita (units), 2009?14 77
Table 59: Soap, South Korea, value by segment (KRWm), 2004?09 78
Table 60: Soap, South Korea, value forecast by segment (KRWm), 2009?14 79
Table 61: Soap, South Korea, value by segment ($m), 2004?09 81
Table 62: Soap, South Korea, value forecast by segment ($m), 2009?14 81
Table 63: Soap, South Korea, volume by segment (units, million), 2004?09 83
Table 64: Soap, South Korea, volume forecast by segment (units, million), 2009?14 84
Table 65: Soap, South Korea, brand share by value (%), 2008?09 86
Table 66: Soap, South Korea, value by brand (KRWm), 2008?09 87
Table 67: Soap, South Korea, company share by value (%), 2008?09 89
Table 68: Soap, South Korea, value by company (KRWm), 2008?09 89
Table 69: Soap, South Korea, distribution channels by value (%), 2008?09 90
Table 70: Soap, South Korea, value by distribution channel (KRWm), 2008?09 90
Table 71: Soap, South Korea, expenditure per capita (KRW), 2004?09 92
Table 72: Soap, South Korea, forecast expenditure per capita (KRW), 2009?14 92
Table 73: Soap, South Korea, expenditure per capita ($), 2004?09 93
Table 74: Soap, South Korea, forecast expenditure per capita ($), 2009?14 93
Table 75: Soap, South Korea, consumption per capita (units), 2004?09 94
Table 76: Soap, South Korea, forecast consumption per capita (units), 2009?14 94
Table 77: Global personal hygiene market value, 2009 95
Table 78: Global personal hygiene market split (value terms ($m), 2009), top five countries 98
Table 79: Global personal hygiene market volume, 2009 99
Table 80: Global personal hygiene market split (volume terms, 2009), top five countries 102
Table 81: Leading players, top five countries 103
Table 82: South Korea personal hygiene new product launches reports, by company (top five companies), 2009 104
Table 83: South Korea personal hygiene new product launches SKUs, by company (top five companies), 2009 104
Table 84: South Korea personal hygiene new product launches (reports), by flavor and fragrances, 2009 105
Table 85: South Korea personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 105
Table 86: South Korea personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2009 106
Table 87: South Korea personal hygiene new product launches - recent five launches (2009) 106
Table 88: South Korea population, by age group, 2004?09 (millions) 107
Table 89: South Korea population forecast, by age group, 2009?14 (millions) 108
Table 90: South Korea population, by gender, 2004?09 (millions) 108
Table 91: South Korea population forecast, by gender, 2009?14 (millions) 109
Table 92: South Korea nominal GDP, 2004?09 (KRWbn, nominal prices) 109
Table 93: South Korea nominal GDP forecast, 2009?14 (KRWbn, nominal prices) 109
Table 94: South Korea real GDP, 2004?09 (KRWbn, 2000 prices) 110
Table 95: South Korea real GDP forecast, 2009?14 (KRWbn, 2000 prices) 110
Table 96: South Korea real GDP, 2004?09 ($bn, 2000 prices) 110
Table 97: South Korea real GDP forecast, 2009?14 ($bn, 2000 prices) 111
Table 98: South Korea consumer price index, 2004?09 (2000=100) 111
Table 99: South Korea consumer price index, 2009?14 (2000=100) 111



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