Personal Hygiene in United Arab Emirates to 2013

Introduction

This databook provides key data and information on the personal hygiene market in United Arab Emirates. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in United Arab Emirates increased at a compound annual growth rate of 4.2% between 2003 and 2008.

The Soap category led the personal hygiene market in United Arab Emirates, accounting for a share of 46.7%.

Leading players in United Arab Emirates personal hygiene market include Unilever, Beiersdorf AG and Reckitt Benckiser PLC.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in United Arab Emirates

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for personal hygiene in United Arab Emirates increased at a compound annual growth rate of 4.2% between 2003 and 2008.

The Soap category led the personal hygiene market in United Arab Emirates, accounting for a share of 46.7%.

Leading players in United Arab Emirates personal hygiene market include Unilever, Beiersdorf AG and Reckitt Benckiser PLC.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 21
Value analysis (UAE Dirham), 2003?08 21
Value analysis (UAE Dirham), 2008?13 22
Value analysis (US dollars), 2003?08 24
Value analysis (US dollars), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company and brand share analysis 29
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 39
Unilever 39
Beiersdorf AG 41
Chapter 5 Category Analysis: Bath & shower products 43
Value analysis (UAE Dirham), 2003?08 43
Value analysis (UAE Dirham), 2008?13 44
Value analysis (US dollars), 2003?08 46
Value analysis (US dollars), 2008?13 46
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 51
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Deodorants 60
Value analysis (UAE Dirham), 2003?08 60
Value analysis (UAE Dirham), 2008?13 61
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company and brand share analysis 69
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Category Analysis: Soap 81
Value analysis (UAE Dirham), 2003?08 81
Value analysis (UAE Dirham), 2008?13 82
Value analysis (US dollars), 2003?08 84
Value analysis (US dollars), 2008?13 84
Volume analysis, 2003?08 86
Volume analysis, 2008?13 87
Company and brand share analysis 89
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 8 Country Comparison 99
Value 99
Volume 103
Market share 107
Chapter 9 PESTLE Analysis 108
Summary 108
Political analysis 109
Economic analysis 112
Social analysis 115
Technological analysis 119
Legal analysis 122
Environmental analysis 125
Chapter 10 New Product Development 128
Product launches over time 128
Recent product launches 130
Chapter 11 Macroeconomic Profile 131
Macroeconomic indicators 131
Chapter 12 Research Methodology 136
Methodology overview 136
Secondary research 137
Market modeling 138
Creating an initial data model 138
Revising the initial data model 138
Creating a final estimate 139
Creating demographic value splits 139
Primary research 139
Data finalization 140
Ongoing research 140
Chapter 13 APPENDIX 141
Future readings 141
How to contact experts in your industry 141
Disclaimer 141


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LIST OF FIGURES
Figure 1: United Arab Emirates personal hygiene value and value forecast, 2003?13 (AEDm, nominal prices) 23
Figure 2: United Arab Emirates personal hygiene category growth comparison, by value, 2003?13 25
Figure 3: United Arab Emirates personal hygiene volume and volume forecast, 2003?13 (units, million) 28
Figure 4: United Arab Emirates personal hygiene category growth comparison, by volume, 2003?13 28
Figure 5: United Arab Emirates personal hygiene company share, by value, 2007?08 (%) 31
Figure 6: United Arab Emirates personal hygiene distribution channels, by value, 2007?08 (%) 35
Figure 7: United Arab Emirates bath & shower products value and value forecast, 2003?13 (AEDm, nominal prices) 45
Figure 8: United Arab Emirates bath & shower products category growth comparison, by value, 2003?13 47
Figure 9: United Arab Emirates bath & shower products volume and volume forecast, 2003?13 (units, million) 50
Figure 10: United Arab Emirates bath & shower products category growth comparison, by volume, 2003?13 50
Figure 11: United Arab Emirates bath & shower products company share, by value, 2007?08 (%) 53
Figure 12: United Arab Emirates bath & shower products distribution channels, by value, 2007?08 (%) 56
Figure 13: United Arab Emirates deodorants value and value forecast, 2003?13 (AEDm, nominal prices) 62
Figure 14: United Arab Emirates deodorants category growth comparison, by value, 2003?13 65
Figure 15: United Arab Emirates deodorants volume and volume forecast, 2003?13 (units, million) 68
Figure 16: United Arab Emirates deodorants category growth comparison, by volume, 2003?13 68
Figure 17: United Arab Emirates deodorants company share, by value, 2007?08 (%) 71
Figure 18: United Arab Emirates deodorants distribution channels, by value, 2007?08 (%) 74
Figure 19: United Arab Emirates soap value and value forecast, 2003?13 (AEDm, nominal prices) 83
Figure 20: United Arab Emirates soap category growth comparison, by value, 2003?13 85
Figure 21: United Arab Emirates soap volume and volume forecast, 2003?13 (units, million) 88
Figure 22: United Arab Emirates soap category growth comparison, by volume, 2003?13 88
Figure 23: United Arab Emirates soap company share, by value, 2007?08 (%) 91
Figure 24: United Arab Emirates soap distribution channels, by value, 2007?08 (%) 95
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 100
Figure 26: Global personal hygiene market value, 2003–08, top five countries 102
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 104
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 106
Figure 29: Education expenditure in the UAE 117
Figure 30: Annual data review process 137


LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: United Arab Emirates personal hygiene value, 2003?08 (AEDm, nominal prices) 21
Table 4: United Arab Emirates personal hygiene value forecast, 2008?13 (AEDm, nominal prices) 22
Table 5: United Arab Emirates personal hygiene value, 2003?08 ($m, nominal prices) 24
Table 6: United Arab Emirates personal hygiene value forecast, 2008?13 ($m, nominal prices) 24
Table 7: United Arab Emirates personal hygiene volume, 2003?08 (units, million) 26
Table 8: United Arab Emirates personal hygiene volume forecast, 2008?13 (units, million) 27
Table 9: United Arab Emirates personal hygiene brand share, by value, 2007?08 (%) 29
Table 10: United Arab Emirates personal hygiene value, by brand 2007?08 (AEDm, nominal prices) 30
Table 11: United Arab Emirates personal hygiene company share by value, 2007?08 (%) 32
Table 12: United Arab Emirates personal hygiene value, by company, 2007?08 (AEDm, nominal prices) 33
Table 13: United Arab Emirates personal hygiene distribution channels, by value, 2007?08 (%) 34
Table 14: United Arab Emirates personal hygiene value, by distribution channel, 2007?08 (AEDm, nominal prices) 34
Table 15: United Arab Emirates personal hygiene expenditure per capita, 2003?08 (AED, nominal prices) 36
Table 16: United Arab Emirates personal hygiene forecast expenditure per capita, 2008?13 (AED, nominal prices) 36
Table 17: United Arab Emirates personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 37
Table 18: United Arab Emirates personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 37
Table 19: United Arab Emirates personal hygiene consumption per capita, 2003?08 (units) 38
Table 20: United Arab Emirates personal hygiene forecast consumption per capita, 2008?13 (units) 38
Table 21: Unilever key facts 39
Table 22: Beiersdorf AG key facts 41
Table 23: United Arab Emirates bath & shower products value, 2003?08 (AEDm, nominal prices) 43
Table 24: United Arab Emirates bath & shower products value forecast, 2008?13 (AEDm, nominal prices) 44
Table 25: United Arab Emirates bath & shower products value, 2003?08 ($m, nominal prices) 46
Table 26: United Arab Emirates bath & shower products value forecast, 2008?13 ($m, nominal prices) 46
Table 27: United Arab Emirates bath & shower products volume, 2003?08 (units, million) 48
Table 28: United Arab Emirates bath & shower products volume forecast, 2008?13 (units, million) 49
Table 29: United Arab Emirates bath & shower products brand share, by value, 2007?08 (%) 51
Table 30: United Arab Emirates bath & shower products value, by brand 2007?08 (AEDm, nominal prices) 52
Table 31: United Arab Emirates bath & shower products company share by value, 2007?08 (%) 54
Table 32: United Arab Emirates bath & shower products value, by company, 2007?08 (AEDm, nominal prices) 54
Table 33: United Arab Emirates bath & shower products distribution channels, by value, 2007?08 (%) 55
Table 34: United Arab Emirates bath & shower products value, by distribution channel, 2007?08 (AEDm, nominal prices) 55
Table 35: United Arab Emirates bath & shower products expenditure per capita, 2003?08 (AED, nominal prices) 57
Table 36: United Arab Emirates bath & shower products forecast expenditure per capita, 2008?13 (AED, nominal prices) 57
Table 37: United Arab Emirates bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 58
Table 38: United Arab Emirates bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 58
Table 39: United Arab Emirates bath & shower products consumption per capita, 2003?08 (units) 59
Table 40: United Arab Emirates bath & shower products forecast consumption per capita, 2008?13 (units) 59
Table 41: United Arab Emirates deodorants value, 2003?08 (AEDm, nominal prices) 60
Table 42: United Arab Emirates deodorants value forecast, 2008?13 (AEDm, nominal prices) 61
Table 43: United Arab Emirates deodorants value, 2003?08 ($m, nominal prices) 63
Table 44: United Arab Emirates deodorants value forecast, 2008?13 ($m, nominal prices) 64
Table 45: United Arab Emirates deodorants volume, 2003?08 (units, million) 66
Table 46: United Arab Emirates deodorants volume forecast, 2008?13 (units, million) 67
Table 47: United Arab Emirates deodorants brand share, by value, 2007?08 (%) 69
Table 48: United Arab Emirates deodorants value, by brand 2007?08 (AEDm, nominal prices) 70
Table 49: United Arab Emirates deodorants company share by value, 2007?08 (%) 72
Table 50: United Arab Emirates deodorants value, by company, 2007?08 (AEDm, nominal prices) 72
Table 51: United Arab Emirates deodorants distribution channels, by value, 2007?08 (%) 73
Table 52: United Arab Emirates deodorants value, by distribution channel, 2007?08 (AEDm, nominal prices) 73
Table 53: United Arab Emirates deodorants expenditure per capita, 2003?08 (AED, nominal prices) 75
Table 54: United Arab Emirates deodorants forecast expenditure per capita, 2008?13 (AED, nominal prices) 76
Table 55: United Arab Emirates deodorants expenditure per capita, 2003?08 ($, nominal prices) 77
Table 56: United Arab Emirates deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 78
Table 57: United Arab Emirates deodorants consumption per capita, 2003?08 (units) 79
Table 58: United Arab Emirates deodorants forecast consumption per capita, 2008?13 (units) 80
Table 59: United Arab Emirates soap value, 2003?08 (AEDm, nominal prices) 81
Table 60: United Arab Emirates soap value forecast, 2008?13 (AEDm, nominal prices) 82
Table 61: United Arab Emirates soap value, 2003?08 ($m, nominal prices) 84
Table 62: United Arab Emirates soap value forecast, 2008?13 ($m, nominal prices) 84
Table 63: United Arab Emirates soap volume, 2003?08 (units, million) 86
Table 64: United Arab Emirates soap volume forecast, 2008?13 (units, million) 87
Table 65: United Arab Emirates soap brand share, by value, 2007?08 (%) 89
Table 66: United Arab Emirates soap value, by brand 2007?08 (AEDm, nominal prices) 90
Table 67: United Arab Emirates soap company share by value, 2007?08 (%) 92
Table 68: United Arab Emirates soap value, by company, 2007?08 (AEDm, nominal prices) 93
Table 69: United Arab Emirates soap distribution channels, by value, 2007?08 (%) 94
Table 70: United Arab Emirates soap value, by distribution channel, 2007?08 (AEDm, nominal prices) 94
Table 71: United Arab Emirates soap expenditure per capita, 2003?08 (AED, nominal prices) 96
Table 72: United Arab Emirates soap forecast expenditure per capita, 2008?13 (AED, nominal prices) 96
Table 73: United Arab Emirates soap expenditure per capita, 2003?08 ($, nominal prices) 97
Table 74: United Arab Emirates soap forecast expenditure per capita, 2008?13 ($, nominal prices) 97
Table 75: United Arab Emirates soap consumption per capita, 2003?08 (units) 98
Table 76: United Arab Emirates soap forecast consumption per capita, 2008?13 (units) 98
Table 77: Global personal hygiene market value, 2008 99
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 102
Table 79: Global personal hygiene market volume, 2008 103
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 106
Table 81: Leading players, top five countries 107
Table 82: Analysis of the UAE’s political landscape 109
Table 83: Analysis of the UAE’s economic landscape 112
Table 84: Analysis of the UAE’s social landscape 115
Table 85: Analysis of the UAE’s technology landscape 119
Table 86: Patents registered by the UAE with the USPTO, 2003–07 121
Table 87: Analysis of the UAE’s legal landscape 122
Table 88: Analysis of the UAE’s environmental landscape 125
Table 89: United Arab Emirates personal hygiene new product launches reports, by company (top 5 companies), 2008 128
Table 90: United Arab Emirates personal hygiene new product launches SKUs, by company (top 5 companies), 2008 128
Table 91: United Arab Emirates personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 129
Table 92: United Arab Emirates personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 129
Table 93: United Arab Emirates personal hygiene new product launches (reports), by package tags or claims 2008 130
Table 94: United Arab Emirates personal hygiene new product launches (reports) - Recent 5 launches (2008) 130
Table 95: United Arab Emirates population, by age group, 2003?08 (millions) 131
Table 96: United Arab Emirates population forecast, by age group, 2008?13 (millions) 132
Table 97: United Arab Emirates population, by gender, 2003?08 (millions) 132
Table 98: United Arab Emirates population forecast, by gender, 2008?13 (millions) 133
Table 99: United Arab Emirates nominal GDP, 2003?08 (AEDbn, nominal prices) 133
Table 100: United Arab Emirates nominal GDP forecast, 2008?13 (AEDbn, nominal prices) 133
Table 101: United Arab Emirates real GDP, 2003?08 (AEDbn, 2000 prices) 134
Table 102: United Arab Emirates real GDP forecast, 2008?13 (AEDbn, 2000 prices) 134
Table 103: United Arab Emirates real GDP, 2003?08 ($bn, 2000 prices) 134
Table 104: United Arab Emirates real GDP forecast, 2008?13 ($bn, 2000 prices) 135
Table 105: United Arab Emirates consumer price index, 2003?08 (2000=100) 135
Table 106: United Arab Emirates consumer price index, 2008?13 (2000=100) 135


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