Personal Hygiene in Uruguay to 2013

Introduction

This databook provides key data and information on the personal hygiene market in Uruguay. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Uruguay increased at a compound annual growth rate of 2.8% between 2003 and 2008.

The Soap category led the personal hygiene market in Uruguay, accounting for a share of 52.1%.

Leading players in Uruguayan personal hygiene market include Unilever, Colgate-Palmolive Company and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Uruguay

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for personal hygiene in Uruguay increased at a compound annual growth rate of 2.8% between 2003 and 2008.

The Soap category led the personal hygiene market in Uruguay, accounting for a share of 52.1%.

Leading players in Uruguayan personal hygiene market include Unilever, Colgate-Palmolive Company and Procter & Gamble Company, The.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Peso Uruguayo), 2003?08 20
Value analysis (Peso Uruguayo), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 37
Unilever 37
Colgate-Palmolive Company 39
Chapter 5 Category Analysis: Bath & shower products 42
Value analysis (Peso Uruguayo), 2003?08 42
Value analysis (Peso Uruguayo), 2008?13 43
Value analysis (US dollars), 2003?08 45
Value analysis (US dollars), 2008?13 45
Volume analysis, 2003?08 47
Volume analysis, 2008?13 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Deodorants 58
Value analysis (Peso Uruguayo), 2003?08 58
Value analysis (Peso Uruguayo), 2008?13 59
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Soap 78
Value analysis (Peso Uruguayo), 2003?08 78
Value analysis (Peso Uruguayo), 2008?13 79
Value analysis (US dollars), 2003?08 81
Value analysis (US dollars), 2008?13 81
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Country Comparison 94
Value 94
Volume 98
Market share 102
Chapter 9 New Product Development 103
Product launches over time 103
Recent product launches 105
Chapter 10 Macroeconomic Profile 106
Macroeconomic indicators 106
Chapter 11 Research Methodology 111
Methodology overview 111
Secondary research 112
Market modeling 113
Creating an initial data model 113
Revising the initial data model 113
Creating a final estimate 114
Creating demographic value splits 114
Primary research 114
Data finalization 115
Ongoing research 115
Chapter 12 APPENDIX 116
Future readings 116
How to contact experts in your industry 116
Disclaimer 116


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LIST OF FIGURES
Figure 1: Uruguay personal hygiene value and value forecast, 2003?13 (UYUm, nominal prices) 22
Figure 2: Uruguay personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: Uruguay personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: Uruguay personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: Uruguay personal hygiene company share, by value, 2007?08 (%) 30
Figure 6: Uruguay personal hygiene distribution channels, by value, 2007?08 (%) 33
Figure 7: Uruguay bath & shower products value and value forecast, 2003?13 (UYUm, nominal prices) 44
Figure 8: Uruguay bath & shower products category growth comparison, by value, 2003?13 46
Figure 9: Uruguay bath & shower products volume and volume forecast, 2003?13 (units, million) 49
Figure 10: Uruguay bath & shower products category growth comparison, by volume, 2003?13 49
Figure 11: Uruguay bath & shower products company share, by value, 2007?08 (%) 51
Figure 12: Uruguay bath & shower products distribution channels, by value, 2007?08 (%) 54
Figure 13: Uruguay deodorants value and value forecast, 2003?13 (UYUm, nominal prices) 60
Figure 14: Uruguay deodorants category growth comparison, by value, 2003?13 63
Figure 15: Uruguay deodorants volume and volume forecast, 2003?13 (units, million) 66
Figure 16: Uruguay deodorants category growth comparison, by volume, 2003?13 66
Figure 17: Uruguay deodorants company share, by value, 2007?08 (%) 68
Figure 18: Uruguay deodorants distribution channels, by value, 2007?08 (%) 71
Figure 19: Uruguay soap value and value forecast, 2003?13 (UYUm, nominal prices) 80
Figure 20: Uruguay soap category growth comparison, by value, 2003?13 82
Figure 21: Uruguay soap volume and volume forecast, 2003?13 (units, million) 85
Figure 22: Uruguay soap category growth comparison, by volume, 2003?13 85
Figure 23: Uruguay soap company share, by value, 2007?08 (%) 87
Figure 24: Uruguay soap distribution channels, by value, 2007?08 (%) 90
Figure 25: Global personal hygiene market split (value terms, 2008), top five countries 95
Figure 26: Global personal hygiene market value, 2003–08, top five countries 97
Figure 27: Global personal hygiene market split (volume terms, 2008), top five countries 99
Figure 28: Global personal hygiene market volume, 2003–08, top five countries 101
Figure 29: Annual data review process 112


LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Uruguay personal hygiene value, 2003?08 (UYUm, nominal prices) 20
Table 4: Uruguay personal hygiene value forecast, 2008?13 (UYUm, nominal prices) 21
Table 5: Uruguay personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: Uruguay personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Uruguay personal hygiene volume, 2003?08 (units, million) 25
Table 8: Uruguay personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: Uruguay personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: Uruguay personal hygiene value, by brand 2007?08 (UYUm, nominal prices) 29
Table 11: Uruguay personal hygiene company share by value, 2007?08 (%) 31
Table 12: Uruguay personal hygiene value, by company, 2007?08 (UYUm, nominal prices) 31
Table 13: Uruguay personal hygiene distribution channels, by value, 2007?08 (%) 32
Table 14: Uruguay personal hygiene value, by distribution channel, 2007?08 (UYUm, nominal prices) 32
Table 15: Uruguay personal hygiene expenditure per capita, 2003?08 (UYU, nominal prices) 34
Table 16: Uruguay personal hygiene forecast expenditure per capita, 2008?13 (UYU, nominal prices) 34
Table 17: Uruguay personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 35
Table 18: Uruguay personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 35
Table 19: Uruguay personal hygiene consumption per capita, 2003?08 (units) 36
Table 20: Uruguay personal hygiene forecast consumption per capita, 2008?13 (units) 36
Table 21: Unilever key facts 37
Table 22: Colgate-Palmolive Company key facts 39
Table 23: Uruguay bath & shower products value, 2003?08 (UYUm, nominal prices) 42
Table 24: Uruguay bath & shower products value forecast, 2008?13 (UYUm, nominal prices) 43
Table 25: Uruguay bath & shower products value, 2003?08 ($m, nominal prices) 45
Table 26: Uruguay bath & shower products value forecast, 2008?13 ($m, nominal prices) 45
Table 27: Uruguay bath & shower products volume, 2003?08 (units, million) 47
Table 28: Uruguay bath & shower products volume forecast, 2008?13 (units, million) 48
Table 29: Uruguay bath & shower products brand share, by value, 2007?08 (%) 50
Table 30: Uruguay bath & shower products value, by brand 2007?08 (UYUm, nominal prices) 50
Table 31: Uruguay bath & shower products company share by value, 2007?08 (%) 52
Table 32: Uruguay bath & shower products value, by company, 2007?08 (UYUm, nominal prices) 52
Table 33: Uruguay bath & shower products distribution channels, by value, 2007?08 (%) 53
Table 34: Uruguay bath & shower products value, by distribution channel, 2007?08 (UYUm, nominal prices) 53
Table 35: Uruguay bath & shower products expenditure per capita, 2003?08 (UYU, nominal prices) 55
Table 36: Uruguay bath & shower products forecast expenditure per capita, 2008?13 (UYU, nominal prices) 55
Table 37: Uruguay bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 56
Table 38: Uruguay bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 56
Table 39: Uruguay bath & shower products consumption per capita, 2003?08 (units) 57
Table 40: Uruguay bath & shower products forecast consumption per capita, 2008?13 (units) 57
Table 41: Uruguay deodorants value, 2003?08 (UYUm, nominal prices) 58
Table 42: Uruguay deodorants value forecast, 2008?13 (UYUm, nominal prices) 59
Table 43: Uruguay deodorants value, 2003?08 ($m, nominal prices) 61
Table 44: Uruguay deodorants value forecast, 2008?13 ($m, nominal prices) 62
Table 45: Uruguay deodorants volume, 2003?08 (units, million) 64
Table 46: Uruguay deodorants volume forecast, 2008?13 (units, million) 65
Table 47: Uruguay deodorants brand share, by value, 2007?08 (%) 67
Table 48: Uruguay deodorants value, by brand 2007?08 (UYUm, nominal prices) 67
Table 49: Uruguay deodorants company share by value, 2007?08 (%) 69
Table 50: Uruguay deodorants value, by company, 2007?08 (UYUm, nominal prices) 69
Table 51: Uruguay deodorants distribution channels, by value, 2007?08 (%) 70
Table 52: Uruguay deodorants value, by distribution channel, 2007?08 (UYUm, nominal prices) 70
Table 53: Uruguay deodorants expenditure per capita, 2003?08 (UYU, nominal prices) 72
Table 54: Uruguay deodorants forecast expenditure per capita, 2008?13 (UYU, nominal prices) 73
Table 55: Uruguay deodorants expenditure per capita, 2003?08 ($, nominal prices) 74
Table 56: Uruguay deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 75
Table 57: Uruguay deodorants consumption per capita, 2003?08 (units) 76
Table 58: Uruguay deodorants forecast consumption per capita, 2008?13 (units) 77
Table 59: Uruguay soap value, 2003?08 (UYUm, nominal prices) 78
Table 60: Uruguay soap value forecast, 2008?13 (UYUm, nominal prices) 79
Table 61: Uruguay soap value, 2003?08 ($m, nominal prices) 81
Table 62: Uruguay soap value forecast, 2008?13 ($m, nominal prices) 81
Table 63: Uruguay soap volume, 2003?08 (units, million) 83
Table 64: Uruguay soap volume forecast, 2008?13 (units, million) 84
Table 65: Uruguay soap brand share, by value, 2007?08 (%) 86
Table 66: Uruguay soap value, by brand 2007?08 (UYUm, nominal prices) 86
Table 67: Uruguay soap company share by value, 2007?08 (%) 88
Table 68: Uruguay soap value, by company, 2007?08 (UYUm, nominal prices) 88
Table 69: Uruguay soap distribution channels, by value, 2007?08 (%) 89
Table 70: Uruguay soap value, by distribution channel, 2007?08 (UYUm, nominal prices) 89
Table 71: Uruguay soap expenditure per capita, 2003?08 (UYU, nominal prices) 91
Table 72: Uruguay soap forecast expenditure per capita, 2008?13 (UYU, nominal prices) 91
Table 73: Uruguay soap expenditure per capita, 2003?08 ($, nominal prices) 92
Table 74: Uruguay soap forecast expenditure per capita, 2008?13 ($, nominal prices) 92
Table 75: Uruguay soap consumption per capita, 2003?08 (units) 93
Table 76: Uruguay soap forecast consumption per capita, 2008?13 (units) 93
Table 77: Global personal hygiene market value, 2008 94
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 97
Table 79: Global personal hygiene market volume, 2008 98
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 101
Table 81: Leading players, top five countries 102
Table 82: Uruguay personal hygiene new product launches reports, by company (top 5 companies), 2008 103
Table 83: Uruguay personal hygiene new product launches SKUs, by company (top 5 companies), 2008 103
Table 84: Uruguay personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 104
Table 85: Uruguay personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 104
Table 86: Uruguay personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 105
Table 87: Uruguay personal hygiene new product launches (reports) - Recent 5 launches (2008) 105
Table 88: Uruguay population, by age group, 2003?08 (millions) 106
Table 89: Uruguay population forecast, by age group, 2008?13 (millions) 107
Table 90: Uruguay population, by gender, 2003?08 (millions) 107
Table 91: Uruguay population forecast, by gender, 2008?13 (millions) 108
Table 92: Uruguay nominal GDP, 2003?08 (UYUbn, nominal prices) 108
Table 93: Uruguay nominal GDP forecast, 2008?13 (UYUbn, nominal prices) 108
Table 94: Uruguay real GDP, 2003?08 (UYUbn, 2000 prices) 109
Table 95: Uruguay real GDP forecast, 2008?13 (UYUbn, 2000 prices) 109
Table 96: Uruguay real GDP, 2003?08 ($bn, 2000 prices) 109
Table 97: Uruguay real GDP forecast, 2008?13 ($bn, 2000 prices) 110
Table 98: Uruguay consumer price index, 2003?08 (2000=100) 110
Table 99: Uruguay consumer price index, 2008?13 (2000=100) 110


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