Personal Hygiene in Venezuela to 2014

Introduction

This databook provides key data and information on the personal hygiene market in Venezuela. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bath and shower products, deodorants and soap

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Venezuela increased at a compound annual growth rate of 4.7% between 2004 and 2009.

The deodorants category led the personal hygiene market in Venezuela, accounting for a share of 69.7%.

The leading players in Venezuelan personal hygiene market include Colgate-Palmolive Company, Unilever and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Venezuela

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath and shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 20
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Colgate-Palmolive Company 38
Unilever 41
Chapter 5 Category Analysis: Bath and Shower Products 43
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 43
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 44
Value analysis (US dollars), 2004?09 46
Value analysis (US dollars), 2009?14 46
Volume analysis, 2004?09 48
Volume analysis, 2009?14 49
Company and brand share analysis 51
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Deodorants 60
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 60
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 61
Value analysis (US dollars), 2004?09 63
Value analysis (US dollars), 2009?14 64
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company and brand share analysis 69
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Category Analysis: Soap 81
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 81
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 82
Value analysis (US dollars), 2004?09 84
Value analysis (US dollars), 2009?14 84
Volume analysis, 2004?09 86
Volume analysis, 2009?14 87
Company and brand share analysis 89
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 8 Country Comparison 98
Value 98
Volume 102
Market share 106
Chapter 9 New Product Development 107
Product launches over time 107
Recent product launches 109
Chapter 10 Macroeconomic Profile 110
Macroeconomic Indicators 110
Chapter 11 Research Methodology 115
Methodology overview 115
Secondary research 116
Market modeling 117
Creating an initial data model 117
Revising the initial data model 117
Creating a final estimate 118
Creating demographic value splits 118
Primary research 118
Data finalization 119
Ongoing research 119
Chapter 12 Appendix 120
Future readings 120
How to contact experts in your industry 120
Disclaimer 120

LIST OF FIGURES
Figure 1: Personal hygiene, Venezuela, value by category (VEFm), 2004?14 22
Figure 2: Personal hygiene, Venezuela, category growth comparison, by value, 2004?14 24
Figure 3: Personal hygiene, Venezuela, volume by category (units, million), 2004?14 27
Figure 4: Personal hygiene, Venezuela, category growth comparison, by volume, 2004?14 27
Figure 5: Personal hygiene, Venezuela, company share by value (%), 2008?09 30
Figure 6: Personal hygiene, Venezuela, distribution channels by value (%), 2008?09 34
Figure 7: Bath and shower products, Venezuela, value by segment (VEFm), 2004?14 45
Figure 8: Bath and shower products, Venezuela, category growth comparison, by value, 2004?14 47
Figure 9: Bath and shower products, Venezuela, volume by segment (units, million), 2004?14 50
Figure 10: Bath and shower products, Venezuela, category growth comparison, by volume, 2004?14 50
Figure 11: Bath and shower products, Venezuela, company share by value (%), 2008?09 53
Figure 12: Bath and shower products, Venezuela, distribution channels by value (%), 2008?09 56
Figure 13: Deodorants, Venezuela, value by segment (VEFm), 2004?14 62
Figure 14: Deodorants, Venezuela, category growth comparison, by value, 2004?14 65
Figure 15: Deodorants, Venezuela, volume by segment (units, million), 2004?14 68
Figure 16: Deodorants, Venezuela, category growth comparison, by volume, 2004?14 68
Figure 17: Deodorants, Venezuela, company share by value (%), 2008?09 71
Figure 18: Deodorants, Venezuela, distribution channels by value (%), 2008?09 74
Figure 19: Soap, Venezuela, value by segment (VEFm), 2004?14 83
Figure 20: Soap, Venezuela, category growth comparison, by value, 2004?14 85
Figure 21: Soap, Venezuela, volume by segment (units, million), 2004?14 88
Figure 22: Soap, Venezuela, category growth comparison, by volume, 2004?14 88
Figure 23: Soap, Venezuela, company share by value (%), 2008?09 91
Figure 24: Soap, Venezuela, distribution channels by value (%), 2008?09 94
Figure 25: Global personal hygiene market split (value terms, 2009), top five countries 99
Figure 26: Global personal hygiene market value, 2004–09, top five countries 101
Figure 27: Global personal hygiene market split (volume terms, 2009), top five countries 103
Figure 28: Global personal hygiene market volume, 2004–09, top five countries 105
Figure 29: Annual data review process 116

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Personal hygiene, Venezuela, value by category (VEFm), 2004?09 20
Table 4: Personal hygiene, Venezuela, value forecast by category (VEFm), 2009?14 21
Table 5: Personal hygiene, Venezuela, value by category ($m), 2004?09 23
Table 6: Personal hygiene, Venezuela, value forecast by category ($m), 2009?14 23
Table 7: Personal hygiene, Venezuela, volume by category (units, million), 2004?09 25
Table 8: Personal hygiene, Venezuela, volume forecast by category (units, million), 2009?14 26
Table 9: Personal hygiene, Venezuela, brand share by value (%), 2008?09 28
Table 10: Personal hygiene, Venezuela, value by brand (VEFm), 2008?09 29
Table 11: Personal hygiene, Venezuela, company share by value (%), 2008?09 31
Table 12: Personal hygiene, Venezuela, value by company (VEFm), 2008?09 32
Table 13: Personal hygiene, Venezuela, distribution channels by value (%), 2008?09 33
Table 14: Personal hygiene, Venezuela, value by distribution channel (VEFm), 2008?09 33
Table 15: Personal hygiene, Venezuela, expenditure per capita (VEF), 2004?09 35
Table 16: Personal hygiene, Venezuela, forecast expenditure per capita (VEF), 2009?14 35
Table 17: Personal hygiene, Venezuela, expenditure per capita ($), 2004?09 36
Table 18: Personal hygiene, Venezuela, forecast expenditure per capita ($), 2009?14 36
Table 19: Personal hygiene, Venezuela, consumption per capita (units), 2004?09 37
Table 20: Personal hygiene, Venezuela, forecast consumption per capita (units), 2009?14 37
Table 21: Colgate-Palmolive Company key facts 38
Table 22: Unilever key facts 41
Table 23: Bath and shower products, Venezuela, value by segment (VEFm), 2004?09 43
Table 24: Bath and shower products, Venezuela, value forecast by segment (VEFm), 2009?14 44
Table 25: Bath and shower products, Venezuela, value by segment ($m), 2004?09 46
Table 26: Bath and shower products, Venezuela, value forecast by segment ($m), 2009?14 46
Table 27: Bath and shower products, Venezuela, volume by segment (units, million), 2004?09 48
Table 28: Bath and shower products, Venezuela, volume forecast by segment (units, million), 2009?14 49
Table 29: Bath and shower products, Venezuela, brand share by value (%), 2008?09 51
Table 30: Bath and shower products, Venezuela, value by brand (VEFm), 2008?09 52
Table 31: Bath and shower products, Venezuela, company share by value (%), 2008?09 54
Table 32: Bath and shower products, Venezuela, value by company (VEFm), 2008?09 54
Table 33: Bath and shower products, Venezuela, distribution channels by value (%), 2008?09 55
Table 34: Bath and shower products, Venezuela, value by distribution channel (VEFm), 2008?09 55
Table 35: Bath and shower products, Venezuela, expenditure per capita (VEF), 2004?09 57
Table 36: Bath and shower products, Venezuela, forecast expenditure per capita (VEF), 2009?14 57
Table 37: Bath and shower products, Venezuela, expenditure per capita ($), 2004?09 58
Table 38: Bath and shower products, Venezuela, forecast expenditure per capita ($), 2009?14 58
Table 39: Bath and shower products, Venezuela, consumption per capita (units), 2004?09 59
Table 40: Bath and shower products, Venezuela, forecast consumption per capita (units), 2009?14 59
Table 41: Deodorants, Venezuela, value by segment (VEFm), 2004?09 60
Table 42: Deodorants, Venezuela, value forecast by segment (VEFm), 2009?14 61
Table 43: Deodorants, Venezuela, value by segment ($m), 2004?09 63
Table 44: Deodorants, Venezuela, value forecast by segment ($m), 2009?14 64
Table 45: Deodorants, Venezuela, volume by segment (units, million), 2004?09 66
Table 46: Deodorants, Venezuela, volume forecast by segment (units, million), 2009?14 67
Table 47: Deodorants, Venezuela, brand share by value (%), 2008?09 69
Table 48: Deodorants, Venezuela, value by brand (VEFm), 2008?09 70
Table 49: Deodorants, Venezuela, company share by value (%), 2008?09 72
Table 50: Deodorants, Venezuela, value by company (VEFm), 2008?09 72
Table 51: Deodorants, Venezuela, distribution channels by value (%), 2008?09 73
Table 52: Deodorants, Venezuela, value by distribution channel (VEFm), 2008?09 73
Table 53: Deodorants, Venezuela, expenditure per capita (VEF), 2004?09 75
Table 54: Deodorants, Venezuela, forecast expenditure per capita (VEF), 2009?14 76
Table 55: Deodorants, Venezuela, expenditure per capita ($), 2004?09 77
Table 56: Deodorants, Venezuela, forecast expenditure per capita ($), 2009?14 78
Table 57: Deodorants, Venezuela, consumption per capita (units), 2004?09 79
Table 58: Deodorants, Venezuela, forecast consumption per capita (units), 2009?14 80
Table 59: Soap, Venezuela, value by segment (VEFm), 2004?09 81
Table 60: Soap, Venezuela, value forecast by segment (VEFm), 2009?14 82
Table 61: Soap, Venezuela, value by segment ($m), 2004?09 84
Table 62: Soap, Venezuela, value forecast by segment ($m), 2009?14 84
Table 63: Soap, Venezuela, volume by segment (units, million), 2004?09 86
Table 64: Soap, Venezuela, volume forecast by segment (units, million), 2009?14 87
Table 65: Soap, Venezuela, brand share by value (%), 2008?09 89
Table 66: Soap, Venezuela, value by brand (VEFm), 2008?09 90
Table 67: Soap, Venezuela, company share by value (%), 2008?09 92
Table 68: Soap, Venezuela, value by company (VEFm), 2008?09 92
Table 69: Soap, Venezuela, distribution channels by value (%), 2008?09 93
Table 70: Soap, Venezuela, value by distribution channel (VEFm), 2008?09 93
Table 71: Soap, Venezuela, expenditure per capita (VEF), 2004?09 95
Table 72: Soap, Venezuela, forecast expenditure per capita (VEF), 2009?14 95
Table 73: Soap, Venezuela, expenditure per capita ($), 2004?09 96
Table 74: Soap, Venezuela, forecast expenditure per capita ($), 2009?14 96
Table 75: Soap, Venezuela, consumption per capita (units), 2004?09 97
Table 76: Soap, Venezuela, forecast consumption per capita (units), 2009?14 97
Table 77: Global personal hygiene market value, 2009 98
Table 78: Global personal hygiene market split (value terms ($m), 2009), top five countries 101
Table 79: Global personal hygiene market volume, 2009 102
Table 80: Global personal hygiene market split (volume terms, 2009), top five countries 105
Table 81: Leading players, top five countries 106
Table 82: Venezuela personal hygiene new product launches reports, by company (top five companies), 2009 107
Table 83: Venezuela personal hygiene new product launches SKUs, by company (top five companies), 2009 107
Table 84: Venezuela personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 108
Table 85: Venezuela personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 108
Table 86: Venezuela personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2009 109
Table 87: Venezuela personal hygiene new product launches - recent five launches (2009) 109
Table 88: Venezuela population, by age group, 2004?09 (millions) 110
Table 89: Venezuela population forecast, by age group, 2009?14 (millions) 111
Table 90: Venezuela population, by gender, 2004?09 (millions) 111
Table 91: Venezuela population forecast, by gender, 2009?14 (millions) 112
Table 92: Venezuela nominal GDP, 2004?09 (VEFbn, nominal prices) 112
Table 93: Venezuela nominal GDP forecast, 2009?14 (VEFbn, nominal prices) 112
Table 94: Venezuela real GDP, 2004?09 (VEFbn, 2000 prices) 113
Table 95: Venezuela real GDP forecast, 2009?14 (VEFbn, 2000 prices) 113
Table 96: Venezuela real GDP, 2004?09 ($bn, 2000 prices) 113
Table 97: Venezuela real GDP forecast, 2009?14 ($bn, 2000 prices) 114
Table 98: Venezuela consumer price index, 2004?09 (2000=100) 114
Table 99: Venezuela consumer price index, 2009?14 (2000=100) 114


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