Personal Hygiene in Western Europe to 2014

Introduction

This databook provides key data and information on the personal hygiene market covering 17 countries in Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: bath and shower products, deodorants and soap

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Western Europe increased at a compound annual growth rate of 2.5% between 2004 and 2009.

The deodorants category led the personal hygiene market in Western Europe, accounting for a share of 41.7%.

The leading player in the Western European personal hygiene market is Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Western Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath and shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 19
Chapter 4 Western Europe Personal Hygiene: Market Overview 21
Value analysis (US Dollar), 2004?09 21
Value analysis (US Dollar), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company share analysis 27
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 5 Leading Company Profiles 34
Unilever 34
Beiersdorf AG 36
Chapter 6 Category Analysis: Bath and Shower Products 38
Value analysis (US Dollar), 2004?09 38
Value analysis (US Dollar), 2009?14 39
Volume analysis, 2004?09 41
Volume analysis, 2009?14 42
Company share analysis 44
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 7 Category Analysis: Deodorants 51
Value analysis (US Dollar), 2004?09 51
Value analysis (US Dollar), 2009?14 52
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 8 Category Analysis: Soap 66
Value analysis (US Dollar), 2004?09 66
Value analysis (US Dollar), 2009?14 67
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 9 Research Methodology 79
Methodology overview 79
Secondary research 80
Market modeling 81
Creating an initial data model 81
Revising the initial data model 81
Creating a final estimate 82
Creating demographic value splits 82
Primary research 82
Data finalization 83
Ongoing research 83
Chapter 10 Appendix 84
Future readings 84
How to contact experts in your industry 84
Disclaimer 84

LIST OF FIGURES
Figure 1: Personal hygiene, Western Europe, value by category ($m), 2004?14 23
Figure 2: Personal hygiene, Western Europe, category growth comparison, by value, 2004?14 23
Figure 3: Personal hygiene, Western Europe, volume by category (units, million), 2004?14 26
Figure 4: Personal hygiene, Western Europe, category growth comparison, by volume, 2004?14 26
Figure 5: Personal hygiene, Western Europe, company share (top five companies) by value (%), 2008?09 29
Figure 6: Personal hygiene, Western Europe, distribution channels by value (%), 2008?09 31
Figure 7: Bath and shower products, Western Europe, value by segment ($m), 2004?14 40
Figure 8: Bath and shower products, Western Europe, category growth comparison, by value, 2004?14 40
Figure 9: Bath and shower products, Western Europe, volume by segment (units, million), 2004?14 43
Figure 10: Bath and shower products, Western Europe, category growth comparison, by volume, 2004?14 43
Figure 11: Bath and shower products, Western Europe, company share (top five companies) by value (%), 2008?09 46
Figure 12: Bath and shower products, Western Europe, distribution channels by value (%), 2008?09 48
Figure 13: Deodorants, Western Europe, value by segment ($m), 2004?14 53
Figure 14: Deodorants, Western Europe, category growth comparison, by value, 2004?14 53
Figure 15: Deodorants, Western Europe, volume by segment (units, million), 2004?14 56
Figure 16: Deodorants, Western Europe, category growth comparison, by volume, 2004?14 56
Figure 17: Deodorants, Western Europe, company share by value (%), 2008?09 59
Figure 18: Deodorants, Western Europe, distribution channels by value (%), 2008?09 61
Figure 19: Soap, Western Europe, value by segment ($m), 2004?14 68
Figure 20: Soap, Western Europe, category growth comparison, by value, 2004?14 68
Figure 21: Soap, Western Europe, volume by segment (units, million), 2004?14 71
Figure 22: Soap, Western Europe, category growth comparison, by volume, 2004?14 71
Figure 23: Soap, Western Europe, company share (top five companies) by value (%), 2008?09 74
Figure 24: Soap, Western Europe, distribution channels by value (%), 2008?09 76
Figure 25: Annual data review process 80

LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Personal hygiene, Western Europe, value (country-wise), 2004?09 ($m) 17
Table 4: Personal hygiene, Western Europe, value (country-wise) forecast, 2009?14 ($m) 18
Table 5: Personal hygiene, Western Europe, volume (country-wise), 2004?09 (units, million) 19
Table 6: Personal hygiene, Western Europe, volume (country-wise) forecast, 2009?14 (units, million) 20
Table 7: Personal hygiene, Western Europe, value by category ($m), 2004?09 21
Table 8: Personal hygiene, Western Europe, value forecast by category ($m), 2009?14 22
Table 9: Personal hygiene, Western Europe, volume by category (units, million), 2004?09 24
Table 10: Personal hygiene, Western Europe, volume forecast by category (units, million), 2009?14 25
Table 11: Personal hygiene, Western Europe, company share (top 20 companies) by value (%), 2008?09 27
Table 12: Personal hygiene, Western Europe, value by company ($m), 2008?09 28
Table 13: Personal hygiene, Western Europe, distribution channels by value (%), 2008?09 30
Table 14: Personal hygiene, Western Europe, value by distribution channel ($m), 2008?09 30
Table 15: Personal hygiene, Western Europe, expenditure per capita ($), 2004?09 32
Table 16: Personal hygiene, Western Europe, forecast expenditure per capita ($), 2009?14 32
Table 17: Personal hygiene, Western Europe, consumption per capita (units), 2004?09 33
Table 18: Personal hygiene, Western Europe, forecast consumption per capita (units), 2009?14 33
Table 19: Unilever key facts 34
Table 20: Beiersdorf AG key facts 36
Table 21: Bath and shower products, Western Europe, value by segment ($m), 2004?09 38
Table 22: Bath and shower products, Western Europe, value forecast by segment ($m), 2009?14 39
Table 23: Bath and shower products, Western Europe, volume by segment (units, million), 2004?09 41
Table 24: Bath and shower products, Western Europe, volume forecast by segment (units, million), 2009?14 42
Table 25: Bath and shower products, Western Europe, company share (top 20 companies) by value (%), 2008?09 44
Table 26: Bath and shower products, Western Europe, value by company ($m), 2008?09 45
Table 27: Bath and shower products, Western Europe, distribution channels by value (%), 2008?09 47
Table 28: Bath and shower products, Western Europe, value by distribution channel ($m), 2008?09 47
Table 29: Bath and shower products, Western Europe, expenditure per capita ($), 2004?09 49
Table 30: Bath and shower products, Western Europe, forecast expenditure per capita ($), 2009?14 49
Table 31: Bath and shower products, Western Europe, consumption per capita (units), 2004?09 50
Table 32: Bath and shower products, Western Europe, forecast consumption per capita (units), 2009?14 50
Table 33: Deodorants, Western Europe, value by segment ($m), 2004?09 51
Table 34: Deodorants, Western Europe, value forecast by segment ($m), 2009?14 52
Table 35: Deodorants, Western Europe, volume by segment (units, million), 2004?09 54
Table 36: Deodorants, Western Europe, volume forecast by segment (units, million), 2009?14 55
Table 37: Deodorants, Western Europe, company share (top 20 companies) by value (%), 2008?09 57
Table 38: Deodorants, Western Europe, value by company ($m), 2008?09 58
Table 39: Deodorants, Western Europe, distribution channels by value (%), 2008?09 60
Table 40: Deodorants, Western Europe, value by distribution channel ($m), 2008?09 60
Table 41: Deodorants, Western Europe, expenditure per capita ($), 2004?09 62
Table 42: Deodorants, Western Europe, forecast expenditure per capita ($), 2009?14 63
Table 43: Deodorants, Western Europe, consumption per capita (units), 2004?09 64
Table 44: Deodorants, Western Europe, forecast consumption per capita (units), 2009?14 65
Table 45: Soap, Western Europe, value by segment ($m), 2004?09 66
Table 46: Soap, Western Europe, value forecast by segment ($m), 2009?14 67
Table 47: Soap, Western Europe, volume by segment (units, million), 2004?09 69
Table 48: Soap, Western Europe, volume forecast by segment (units, million), 2009?14 70
Table 49: Soap, Western Europe, company share (top 20 companies) by value (%), 2008?09 72
Table 50: Soap, Western Europe, value by company ($m), 2008?09 73
Table 51: Soap, Western Europe, distribution channels by value (%), 2008?09 75
Table 52: Soap, Western Europe, value by distribution channel ($m), 2008?09 75
Table 53: Soap, Western Europe, expenditure per capita ($), 2004?09 77
Table 54: Soap, Western Europe, forecast expenditure per capita ($), 2009?14 77
Table 55: Soap, Western Europe, consumption per capita (units), 2004?09 78
Table 56: Soap, Western Europe, forecast consumption per capita (units), 2009?14 78


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