Personal Hygiene in New Zealand to 2013

Introduction

This databook provides key data and information on the personal hygiene market in New Zealand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in New Zealand increased at a compound annual growth rate of 3.6% between 2003 and 2008.

The Deodorants category led the personal hygiene market in New Zealand, accounting for a share of 52.3%.

Leading players in New Zealand personal hygiene market include Unilever, Procter & Gamble Company, The and Beiersdorf AG.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in New Zealand

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for personal hygiene in New Zealand increased at a compound annual growth rate of 3.6% between 2003 and 2008.

The Deodorants category led the personal hygiene market in New Zealand, accounting for a share of 52.3%.

Leading players in New Zealand personal hygiene market include Unilever, Procter & Gamble Company, The and Beiersdorf AG.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath & shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (New Zealand Dollar), 2003?08 20
Value analysis (New Zealand Dollar), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 36
Unilever 36
Procter & Gamble Company, The 38
Chapter 5 Category Analysis: Bath & shower products 40
Value analysis (New Zealand Dollar), 2003?08 40
Value analysis (New Zealand Dollar), 2008?13 41
Value analysis (US dollars), 2003?08 43
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 45
Volume analysis, 2008?13 46
Company and brand share analysis 48
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Deodorants 55
Value analysis (New Zealand Dollar), 2003?08 55
Value analysis (New Zealand Dollar), 2008?13 56
Value analysis (US dollars), 2003?08 58
Value analysis (US dollars), 2008?13 59
Volume analysis, 2003?08 61
Volume analysis, 2008?13 62
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Soap 75
Value analysis (New Zealand Dollar), 2003?08 75
Value analysis (New Zealand Dollar), 2008?13 76
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 78
Volume analysis, 2003?08 80
Volume analysis, 2008?13 81
Company and brand share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 8 Country Comparison 91
Value 91
Volume 95
Market share 99
Chapter 9 PESTLE Analysis 100
Summary 100
Political analysis 101
Economic analysis 104
Social analysis 107
Technological analysis 110
Legal analysis 113
Environmental analysis 116
Chapter 10 New Product Development 119
Product launches over time 119
Recent product launches 121
Chapter 11 Macroeconomic Profile 122
Macroeconomic indicators 122
Chapter 12 Research Methodology 127
Methodology overview 127
Secondary research 128
Market modeling 129
Creating an initial data model 129
Revising the initial data model 129
Creating a final estimate 130
Creating demographic value splits 130
Primary research 130
Data finalization 131
Ongoing research 131
Chapter 13 APPENDIX 132
Future readings 132
How to contact experts in your industry 132
Disclaimer 132


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LIST OF FIGURES
Figure 1: New Zealand personal hygiene value and value forecast, 2003?13 (NZDm, nominal prices) 22
Figure 2: New Zealand personal hygiene category growth comparison, by value, 2003?13 24
Figure 3: New Zealand personal hygiene volume and volume forecast, 2003?13 (units, million) 27
Figure 4: New Zealand personal hygiene category growth comparison, by volume, 2003?13 27
Figure 5: New Zealand personal hygiene company share, by value, 2007?08 (%) 29
Figure 6: New Zealand personal hygiene distribution channels, by value, 2007?08 (%) 32
Figure 7: New Zealand bath & shower products value and value forecast, 2003?13 (NZDm, nominal prices) 42
Figure 8: New Zealand bath & shower products category growth comparison, by value, 2003?13 44
Figure 9: New Zealand bath & shower products volume and volume forecast, 2003?13 (units, million) 47
Figure 10: New Zealand bath & shower products category growth comparison, by volume, 2003?13 47
Figure 11: New Zealand bath & shower products distribution channels, by value, 2007?08 (%) 51
Figure 12: New Zealand deodorants value and value forecast, 2003?13 (NZDm, nominal prices) 57
Figure 13: New Zealand deodorants category growth comparison, by value, 2003?13 60
Figure 14: New Zealand deodorants volume and volume forecast, 2003?13 (units, million) 63
Figure 15: New Zealand deodorants category growth comparison, by volume, 2003?13 63
Figure 16: New Zealand deodorants company share, by value, 2007?08 (%) 65
Figure 17: New Zealand deodorants distribution channels, by value, 2007?08 (%) 68
Figure 18: New Zealand soap value and value forecast, 2003?13 (NZDm, nominal prices) 77
Figure 19: New Zealand soap category growth comparison, by value, 2003?13 79
Figure 20: New Zealand soap volume and volume forecast, 2003?13 (units, million) 82
Figure 21: New Zealand soap category growth comparison, by volume, 2003?13 82
Figure 22: New Zealand soap company share, by value, 2007?08 (%) 84
Figure 23: New Zealand soap distribution channels, by value, 2007?08 (%) 87
Figure 24: Global personal hygiene market split (value terms, 2008), top five countries 92
Figure 25: Global personal hygiene market value, 2003–08, top five countries 94
Figure 26: Global personal hygiene market split (volume terms, 2008), top five countries 96
Figure 27: Global personal hygiene market volume, 2003–08, top five countries 98
Figure 28: Annual data review process 128


LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: New Zealand personal hygiene value, 2003?08 (NZDm, nominal prices) 20
Table 4: New Zealand personal hygiene value forecast, 2008?13 (NZDm, nominal prices) 21
Table 5: New Zealand personal hygiene value, 2003?08 ($m, nominal prices) 23
Table 6: New Zealand personal hygiene value forecast, 2008?13 ($m, nominal prices) 23
Table 7: New Zealand personal hygiene volume, 2003?08 (units, million) 25
Table 8: New Zealand personal hygiene volume forecast, 2008?13 (units, million) 26
Table 9: New Zealand personal hygiene brand share, by value, 2007?08 (%) 28
Table 10: New Zealand personal hygiene value, by brand 2007?08 (NZDm, nominal prices) 28
Table 11: New Zealand personal hygiene company share by value, 2007?08 (%) 30
Table 12: New Zealand personal hygiene value, by company, 2007?08 (NZDm, nominal prices) 30
Table 13: New Zealand personal hygiene distribution channels, by value, 2007?08 (%) 31
Table 14: New Zealand personal hygiene value, by distribution channel, 2007?08 (NZDm, nominal prices) 31
Table 15: New Zealand personal hygiene expenditure per capita, 2003?08 (NZD, nominal prices) 33
Table 16: New Zealand personal hygiene forecast expenditure per capita, 2008?13 (NZD, nominal prices) 33
Table 17: New Zealand personal hygiene expenditure per capita, 2003?08 ($, nominal prices) 34
Table 18: New Zealand personal hygiene forecast expenditure per capita, 2008?13 ($, nominal prices) 34
Table 19: New Zealand personal hygiene consumption per capita, 2003?08 (units) 35
Table 20: New Zealand personal hygiene forecast consumption per capita, 2008?13 (units) 35
Table 21: Unilever key facts 36
Table 22: Procter & Gamble Company, The key facts 38
Table 23: New Zealand bath & shower products value, 2003?08 (NZDm, nominal prices) 40
Table 24: New Zealand bath & shower products value forecast, 2008?13 (NZDm, nominal prices) 41
Table 25: New Zealand bath & shower products value, 2003?08 ($m, nominal prices) 43
Table 26: New Zealand bath & shower products value forecast, 2008?13 ($m, nominal prices) 43
Table 27: New Zealand bath & shower products volume, 2003?08 (units, million) 45
Table 28: New Zealand bath & shower products volume forecast, 2008?13 (units, million) 46
Table 29: New Zealand bath & shower products brand share, by value, 2007?08 (%) 48
Table 30: New Zealand bath & shower products value, by brand 2007?08 (NZDm, nominal prices) 48
Table 31: New Zealand bath & shower products company share by value, 2007?08 (%) 49
Table 32: New Zealand bath & shower products value, by company, 2007?08 (NZDm, nominal prices) 49
Table 33: New Zealand bath & shower products distribution channels, by value, 2007?08 (%) 50
Table 34: New Zealand bath & shower products value, by distribution channel, 2007?08 (NZDm, nominal prices) 50
Table 35: New Zealand bath & shower products expenditure per capita, 2003?08 (NZD, nominal prices) 52
Table 36: New Zealand bath & shower products forecast expenditure per capita, 2008?13 (NZD, nominal prices) 52
Table 37: New Zealand bath & shower products expenditure per capita, 2003?08 ($, nominal prices) 53
Table 38: New Zealand bath & shower products forecast expenditure per capita, 2008?13 ($, nominal prices) 53
Table 39: New Zealand bath & shower products consumption per capita, 2003?08 (units) 54
Table 40: New Zealand bath & shower products forecast consumption per capita, 2008?13 (units) 54
Table 41: New Zealand deodorants value, 2003?08 (NZDm, nominal prices) 55
Table 42: New Zealand deodorants value forecast, 2008?13 (NZDm, nominal prices) 56
Table 43: New Zealand deodorants value, 2003?08 ($m, nominal prices) 58
Table 44: New Zealand deodorants value forecast, 2008?13 ($m, nominal prices) 59
Table 45: New Zealand deodorants volume, 2003?08 (units, million) 61
Table 46: New Zealand deodorants volume forecast, 2008?13 (units, million) 62
Table 47: New Zealand deodorants brand share, by value, 2007?08 (%) 64
Table 48: New Zealand deodorants value, by brand 2007?08 (NZDm, nominal prices) 64
Table 49: New Zealand deodorants company share by value, 2007?08 (%) 66
Table 50: New Zealand deodorants value, by company, 2007?08 (NZDm, nominal prices) 66
Table 51: New Zealand deodorants distribution channels, by value, 2007?08 (%) 67
Table 52: New Zealand deodorants value, by distribution channel, 2007?08 (NZDm, nominal prices) 67
Table 53: New Zealand deodorants expenditure per capita, 2003?08 (NZD, nominal prices) 69
Table 54: New Zealand deodorants forecast expenditure per capita, 2008?13 (NZD, nominal prices) 70
Table 55: New Zealand deodorants expenditure per capita, 2003?08 ($, nominal prices) 71
Table 56: New Zealand deodorants forecast expenditure per capita, 2008?13 ($, nominal prices) 72
Table 57: New Zealand deodorants consumption per capita, 2003?08 (units) 73
Table 58: New Zealand deodorants forecast consumption per capita, 2008?13 (units) 74
Table 59: New Zealand soap value, 2003?08 (NZDm, nominal prices) 75
Table 60: New Zealand soap value forecast, 2008?13 (NZDm, nominal prices) 76
Table 61: New Zealand soap value, 2003?08 ($m, nominal prices) 78
Table 62: New Zealand soap value forecast, 2008?13 ($m, nominal prices) 78
Table 63: New Zealand soap volume, 2003?08 (units, million) 80
Table 64: New Zealand soap volume forecast, 2008?13 (units, million) 81
Table 65: New Zealand soap brand share, by value, 2007?08 (%) 83
Table 66: New Zealand soap value, by brand 2007?08 (NZDm, nominal prices) 83
Table 67: New Zealand soap company share by value, 2007?08 (%) 85
Table 68: New Zealand soap value, by company, 2007?08 (NZDm, nominal prices) 85
Table 69: New Zealand soap distribution channels, by value, 2007?08 (%) 86
Table 70: New Zealand soap value, by distribution channel, 2007?08 (NZDm, nominal prices) 86
Table 71: New Zealand soap expenditure per capita, 2003?08 (NZD, nominal prices) 88
Table 72: New Zealand soap forecast expenditure per capita, 2008?13 (NZD, nominal prices) 88
Table 73: New Zealand soap expenditure per capita, 2003?08 ($, nominal prices) 89
Table 74: New Zealand soap forecast expenditure per capita, 2008?13 ($, nominal prices) 89
Table 75: New Zealand soap consumption per capita, 2003?08 (units) 90
Table 76: New Zealand soap forecast consumption per capita, 2008?13 (units) 90
Table 77: Global personal hygiene market value, 2008 91
Table 78: Global personal hygiene market split (value terms ($m), 2008), top five countries 94
Table 79: Global personal hygiene market volume, 2008 95
Table 80: Global personal hygiene market split (volume terms, 2008), top five countries 98
Table 81: Leading players, top five countries 99
Table 82: Analysis of New Zealand’s political landscape 101
Table 83: Analysis of New Zealand’s economic landscape 104
Table 84: Analysis of New Zealand’s social landscape 107
Table 85: Analysis of New Zealand’s technology landscape 110
Table 86: Analysis of New Zealand’s legal landscape 113
Table 87: Analysis of New Zealand’s environmental landscape 116
Table 88: New Zealand personal hygiene new product launches reports, by company (top five companies), 2008 119
Table 89: New Zealand personal hygiene new product launches SKUs, by company (top five companies), 2008 119
Table 90: New Zealand personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 120
Table 91: New Zealand personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2008 120
Table 92: New Zealand personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2008 121
Table 93: New Zealand personal hygiene new product launches (reports) - Recent five launches (2008) 121
Table 94: New Zealand population, by age group, 2003?08 (millions) 122
Table 95: New Zealand population forecast, by age group, 2008?13 (millions) 123
Table 96: New Zealand population, by gender, 2003?08 (millions) 123
Table 97: New Zealand population forecast, by gender, 2008?13 (millions) 124
Table 98: New Zealand nominal GDP, 2003?08 (NZDbn, nominal prices) 124
Table 99: New Zealand nominal GDP forecast, 2008?13 (NZDbn, nominal prices) 124
Table 100: New Zealand real GDP, 2003?08 (NZDbn, 2000 prices) 125
Table 101: New Zealand real GDP forecast, 2008?13 (NZDbn, 2000 prices) 125
Table 102: New Zealand real GDP, 2003?08 ($bn, 2000 prices) 125
Table 103: New Zealand real GDP forecast, 2008?13 ($bn, 2000 prices) 126
Table 104: New Zealand consumer price index, 2003?08 (2000=100) 126
Table 105: New Zealand consumer price index, 2008?13 (2000=100) 126


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