Peru's IT spending is forecast to grow again in 2011, with a strong economic recovery lifting IT investment, despite some downside risks. The PC market achieved double-digit growth in 2010, fuelled by notebooks. Government ICT spending should also increase after some impact from presidential elections in April 2011.
Peru has one of the smaller IT markets in the Latin American region, but spending is projected to increase at a CAGR of 11% over the 2011-2015 period, making it one of the highest growth global IT markets. Total spending on IT products and services is forecast to pass US$2.2bn by 2015.
The Peruvian IT market has a significant geographic digital divide, with largely untapped markets beyond the capital Lima, which accounts for at least 80% of all PC sales. Per-capita IT spending is projected to grow to US$70 by 2015, from around US$48 in 2011. The regional structure of the market will evolve, with slower growth likely in Lima, compared with the Peruvian provinces.
Industry Developments
Government spending on IT services is likely to be maintained in 2011. Areas of opportunity could include health, pensions, tax and e-government projects, as well as affordable computer and other digital divide programmes.
Delivery of the government's computers for schools programme underwent a deceleration in the first half of 2010. After procuring around 300,000 units through the programme in 2009, the government reported logistical difficulties with estimates that only around 50% of the computers made it into schools.
Competitive Landscape
Multinational vendors continued to dominate the PC market in 2010, with the growth rate of notebook imports outpacing that of general notebook sales. US leader HP was the leader both in the imported notebook category, and took top spot in the overall notebook market too. Meanwhile, Toshiba was reportedly considering making Peru its Latin American hub and said that it expected Peru to become its biggest market for notebook sales within two years.
One growth area focus for vendors is cloud computing. In Q111, IBM announced a five-year IT services agreement with the Peruvian Government's National Business Funding Agency related to government cloud operations. The project will develop a private cloud-computing infrastructure that will centralise IT operations for state-owned companies in sectors ranging from power to shipping
In 2010, IBM targeted opportunities generated by Peruvian banks' technology upgrades. Meanwhile, Peruvian systems integrator GMD is also focusing on opportunities in the financial and banking sector, as the government accelerates its spending. The company has invested in expanding its data centre with new infrastructure to support the delivery of outsourcing services.
Computer Sales
Peru's computer hardware sales are forecast at US$763mn in 2011, and they are projected to reach US$1.1bn by 2015, growing at a projected CAGR of 9%. Peru's consumer PC segment should experience healthy growth in 2011. Retail sales are still less than 10% of the PC market but recent distribution agreements by vendors and supermarket chains will drive this higher.
Government programmes and demand outside the capital Lima are likely to fuel growth over the next few years. The level of ICT use by municipal and provincial governments is low by regional standards, and investments are likely to increase in 2011.
Software
Peru's software market is projected to be worth US$171mn in 2011, with the market reaching a value of US$273mn by 2015. Software spending should grow at a double-digit factor thanks to better prices and more demand from provincial companies. Peru's software spending CAGR for 2011-2015 is projected at 15%.
The majority of current demand, in functional terms, is for enterprise resource planning (ERP) and supply chain management (SCM). There should be a demand to improve processes such as finance, accounting, sales and inventory. There is a small but growing market for custom solutions in sectors such as telecoms, banking and transport.
IT Services
Peru's IT services market is projected to grow at a 15% CAGR in the 2011-2015 period. For a developing market, the percentage of IT market revenues generated by services is high, at around 32%, although this is in line with the region and lower than for Brazil. The growing level of investment in recent years in corporate management solutions is translating into demand for support and maintenance as well as more sophisticated IT services.
A combination of enterprise objectives such as cost reduction and greater efficiency should combine to drive more adoption of cloud services in 2011. The banking industry is investing in security, business intelligence and virtualisation projects. Other opportunities could exist in the areas of health, pensions, tax and other e-government projects.
E-Readiness
Data from Peru's national statistics institute, IENI, suggest nearly 75% of internet users use a public access point, compared with just 18.8% of users who use the internet at home and 12.1% at work. Mobile telephone penetration is continuing to increase significantly. The World Economic Forum ranked Peru 78th in the world in its most recent survey of 'e-readiness', but cited improvements in some institutions including those within the judicial, police and educational spheres.
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