Rum in the Philippines to 2014 (Spirits)

Introduction

This databook provides key data and information on the Rum in the Philippines (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The rum category was valued at PHP283,087.3m ($6,365.2m) in 2009, representing a CAGR of 7% since 2004.
*By the end of 2014, the rum category will be worth PHP382,611.1m ($8,602.9m), with an expected CAGR of 6.2% between 2009 and 2014.
*The rum market volume totaled 258.1 million liters in 2009, representing a CAGR of 6.3% since 2004.
*By the end of 2014, the rum market will total 327.7 million liters, with an expected CAGR of 4.9% between 2009 and 2014.
*The rum market was led by dark rum (representing 69.7% of the total value), with light rum accounting for the remaining 30.3% share.
*Tanduay Distillers, Inc. is the market leader with a 65.7% share of the market.
Rum in the Philippines (Spirits)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: rum 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Rum 9
Value analysis (Philippine Peso), 2004?09 9
Value analysis (Philippine Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34

LIST OF FIGURES
Figure 1: Rum, Philippines, value by segment (PHPm), 2004?14 11
Figure 2: Rum, Philippines, category growth comparison, by value, 2004?14 13
Figure 3: Rum, Philippines, volume by segment (liters, million), 2004?14 15
Figure 4: Rum, Philippines, category growth comparison, by volume, 2004?14 16
Figure 5: Rum, Philippines, company share by volume (%), 2008?09 18
Figure 6: Rum, Philippines, distribution channels by volume (%), 2008?09 21
Figure 7: Annual data review process 31

LIST OF TABLES
Table 1: Rum category definitions 3
Table 2: Rum distribution channels 4
Table 3: Rum, Philippines, value by segment (PHPm), 2004?09 9
Table 4: Rum, Philippines, value forecast by segment (PHPm), 2009?14 10
Table 5: Rum, Philippines, value by segment ($m), 2004?09 12
Table 6: Rum, Philippines, value forecast by segment ($m), 2009?14 12
Table 7: Rum, Philippines, volume by segment (liters, million), 2004?09 14
Table 8: Rum, Philippines, volume forecast by segment (liters, million), 2009?14 15
Table 9: Rum, Philippines, brand share by volume (%), 2008?09 17
Table 10: Rum, Philippines, volume by brand (liters, million), 2008?09 17
Table 11: Rum, Philippines, company share by volume (%), 2008?09 19
Table 12: Rum, Philippines, volume by company (liters, million), 2008?09 19
Table 13: Rum, Philippines, distribution channels by volume (%), 2008?09 20
Table 14: Rum, Philippines, volume by distribution channel (liters, million), 2008?09 20
Table 15: Rum, Philippines, expenditure per capita (PHP), 2004?09 22
Table 16: Rum, Philippines, forecast expenditure per capita (PHP), 2009?14 22
Table 17: Rum, Philippines, expenditure per capita ($), 2004?09 23
Table 18: Rum, Philippines, forecast expenditure per capita ($), 2009?14 23
Table 19: Rum, Philippines, consumption per capita (liters), 2004?09 24
Table 20: Rum, Philippines, forecast consumption per capita (liters), 2009?14 24
Table 21: Philippines population, by age group, 2004?09 (millions) 25
Table 22: Philippines population forecast, by age group, 2009?14 (millions) 26
Table 23: Philippines population, by gender, 2004?09 (millions) 26
Table 24: Philippines population forecast, by gender, 2009?14 (millions) 27
Table 25: Philippines nominal GDP, 2004?09 (PHPbn, nominal prices) 27
Table 26: Philippines nominal GDP forecast, 2009?14 (PHPbn, nominal prices) 27
Table 27: Philippines real GDP, 2004?09 (PHPbn, 2000 prices) 28
Table 28: Philippines real GDP forecast, 2009?14 (PHPbn, 2000 prices) 28
Table 29: Philippines real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Philippines real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Philippines consumer price index, 2004?09 (2000=100) 29
Table 32: Philippines consumer price index, 2009?14 (2000=100) 29


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