Photographic Equipment Sales via Key Retail Formats in Austria to 2014

TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
PHOTOGRAPHIC EQUIPMENT RETAIL SALES OVERVIEW 6
Photographic equipment retail market definition 6
Photographic equipment sales overview 7
Photographic equipment retail sales value, 2004–09 8
Photographic equipment retail sales value, 2009–14 10
PHOTOGRAPHIC EQUIPMENT MARKET SEGMENTATION 12
Market sales analysis by category, 2004–09 12
Market sales analysis by category, 2009–14 14
PHOTOGRAPHIC EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 16
Retail format definitions 16
Photographic equipment sales analysis by key retail formats, overview 19
Photographic equipment sales analysis by key retail formats actual, 2004–09 20
Photographic equipment sales analysis by key retail formats forecast, 2009–14 21
CAMCORDERS SALES ANALYSIS BY KEY RETAIL FORMATS 22
Camcorders sales analysis by key retail formats, overview 22
Camcorders sales analysis by key retail formats actual, 2004–09 23
Camcorders sales analysis by key retail formats forecast, 2009–14 24
CAMERAS ANALYSIS BY KEY RETAIL FORMATS 25
Cameras sales analysis by key retail formats, overview 25
Cameras sales analysis by key retail formats actual, 2004–09 26
Cameras sales analysis by key retail formats forecast, 2009–14 27
PHOTOGRAPHIC EQUIPMENT AND OPTICAL INSTRUMENTS ANALYSIS BY KEY RETAIL FORMATS 28
Photographic equipment and optical instruments sales analysis by key retail formats, overview 28
Photographic equipment and optical instruments sales analysis by key retail formats actual, 2004–09 29
Photographic equipment and optical instruments sales analysis by key retail formats forecast, 2009–14 30
APPENDIX 31
Methodology 31
Related research 32
Datamonitor consulting 32
Disclaimer 32


LIST OF FIGURES
Figure 1: Austria, sales of photographic equipment, value ($m), 2004–14 7
Figure 2: Austria , sales of photographic equipment, value ($m), 2004–09 8
Figure 3: Austria, forecast sales of photographic equipment, value ($m), 2009–14 10
Figure 4: Austria, sales of photographic equipment, value break down by category (%), 2009 12
Figure 5: Austria, sales of photographic equipment, value break down by category ($m), 2004–09 13
Figure 6: Austria, sales of photographic equipment, value break down by category (%), 2014 14
Figure 7: Austria, forecast sales of photographic equipment, value break down by category ($m), 2009–14 15
Figure 8: Austria, photographic equipment, revenue split by key retail formats (%), 2009 19
Figure 9: Austria, camcorders, revenue split by key retail formats (%), 2009 22
Figure 10: Austria, cameras, revenue split by key retail formats (%), 2009 25
Figure 11: Austria, photographic equipment and optical instruments, revenue split by key retail formats (%), 2009 28


LIST OF TABLES
Table 1: Photographic equipment retail market definition 6
Table 2: Austria, sales of photographic equipment, value ($m), 2004–14 7
Table 3: Austria sales of photographic equipment, value ($m and €m), 2004–09 9
Table 4: Austria, forecast sales of photographic equipment, value ($m and €m), 2009–14 11
Table 5: Austria, sales of photographic equipment, value break down by category ($m), 2004–09 13
Table 6: Austria, forecast sales of photographic equipment, value break down by category ($m), 2009–14 15
Table 7: (Part 1) Retail format definitions 16
Table 8: (Part 2) Retail format definitions 17
Table 9: (Part 3) Retail format definitions 18
Table 10: Austria photographic equipment, revenues split by key retail formats ($m), 2004–09 20
Table 11: Austria, photographic equipment forecast, revenues split by key retail formats ($m), 2009–14 21
Table 12: Austria, camcorders, revenues split by key retail formats ($m), 2004–09 23
Table 13: Austria, camcorders forecast, revenues split by key retail formats ($m), 2009–14 24
Table 14: Austria, cameras, revenues split by key retail formats ($m), 2004–09 26
Table 15: Austria, cameras forecast, revenues split by key retail formats ($m), 2009–14 27
Table 16: Austria, photographic equipment and optical instruments, revenues split by key retail formats ($m), 2004–09 29
Table 17: Austria, photographic equipment and optical instruments forecast, revenues split by key retail formats ($m), 2009–14 30



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