TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
PHOTOGRAPHIC EQUIPMENT RETAIL SALES OVERVIEW 6
Photographic equipment retail market definition 6
Photographic equipment sales overview 7
Photographic equipment retail sales value, 2004–09 8
Photographic equipment retail sales value, 2009–14 10
PHOTOGRAPHIC EQUIPMENT MARKET SEGMENTATION 12
Market sales analysis by category, 2004–09 12
Market sales analysis by category, 2009–14 14
PHOTOGRAPHIC EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 16
Retail format definitions 16
Photographic equipment sales analysis by key retail formats, overview 19
Photographic equipment sales analysis by key retail formats actual, 2004–09 20
Photographic equipment sales analysis by key retail formats forecast, 2009–14 21
CAMCORDERS SALES ANALYSIS BY KEY RETAIL FORMATS 22
Camcorders sales analysis by key retail formats, overview 22
Camcorders sales analysis by key retail formats actual, 2004–09 23
Camcorders sales analysis by key retail formats forecast, 2009–14 24
CAMERAS ANALYSIS BY KEY RETAIL FORMATS 25
Cameras sales analysis by key retail formats, overview 25
Cameras sales analysis by key retail formats actual, 2004–09 26
Cameras sales analysis by key retail formats forecast, 2009–14 27
PHOTOGRAPHIC EQUIPMENT AND OPTICAL INSTRUMENTS ANALYSIS BY KEY RETAIL FORMATS 28
Photographic equipment and optical instruments sales analysis by key retail formats, overview 28
Photographic equipment and optical instruments sales analysis by key retail formats actual, 2004–09 29
Photographic equipment and optical instruments sales analysis by key retail formats forecast, 2009–14 30
APPENDIX 31
Methodology 31
Related research 32
Datamonitor consulting 32
Disclaimer 32
LIST OF FIGURES
Figure 1: Hong Kong, sales of photographic equipment, value ($m), 2004–14 7
Figure 2: Hong Kong , sales of photographic equipment, value ($m), 2004–09 8
Figure 3: Hong Kong, forecast sales of photographic equipment, value ($m), 2009–14 10
Figure 4: Hong Kong, sales of photographic equipment, value break down by category (%), 2009 12
Figure 5: Hong Kong, sales of photographic equipment, value break down by category ($m), 2004–09 13
Figure 6: Hong Kong, sales of photographic equipment, value break down by category (%), 2014 14
Figure 7: Hong Kong, forecast sales of photographic equipment, value break down by category ($m), 2009–14 15
Figure 8: Hong Kong, photographic equipment, revenue split by key retail formats (%), 2009 19
Figure 9: Hong Kong, camcorders, revenue split by key retail formats (%), 2009 22
Figure 10: Hong Kong, cameras, revenue split by key retail formats (%), 2009 25
Figure 11: Hong Kong, photographic equipment and optical instruments, revenue split by key retail formats (%), 2009 28
LIST OF TABLES
Table 1: Photographic equipment retail market definition 6
Table 2: Hong Kong, sales of photographic equipment, value ($m), 2004–14 7
Table 3: Hong Kong sales of photographic equipment, value ($m and HK$m), 2004–09 9
Table 4: Hong Kong, forecast sales of photographic equipment, value ($m and HK$m), 2009–14 11
Table 5: Hong Kong, sales of photographic equipment, value break down by category ($m), 2004–09 13
Table 6: Hong Kong, forecast sales of photographic equipment, value break down by category ($m), 2009–14 15
Table 7: (Part 1) Retail format definitions 16
Table 8: (Part 2) Retail format definitions 17
Table 9: (Part 3) Retail format definitions 18
Table 10: Hong Kong photographic equipment, revenues split by key retail formats ($m), 2004–09 20
Table 11: Hong Kong, photographic equipment forecast, revenues split by key retail formats ($m), 2009–14 21
Table 12: Hong Kong, camcorders, revenues split by key retail formats ($m), 2004–09 23
Table 13: Hong Kong, camcorders forecast, revenues split by key retail formats ($m), 2009–14 24
Table 14: Hong Kong, cameras, revenues split by key retail formats ($m), 2004–09 26
Table 15: Hong Kong, cameras forecast, revenues split by key retail formats ($m), 2009–14 27
Table 16: Hong Kong, photographic equipment and optical instruments, revenues split by key retail formats ($m), 2004–09 29
Table 17: Hong Kong, photographic equipment and optical instruments forecast, revenues split by key retail formats ($m), 2009–14 30
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