TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: plasters & bandages 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Plasters & Bandages 8
Value analysis (US Dollar), 2004?09 8
Value analysis (US Dollar), 2009?14 9
Company and brand share analysis 11
Distribution analysis 14
Chapter 4 Macroeconomic Profile 16
Macroeconomic Indicators 16
Chapter 5 Research Methodology 21
Methodology overview 21
Secondary research 22
Market modeling 23
Creating an initial data model 23
Revising the initial data model 23
Creating a final estimate 24
Creating demographic value splits 24
Primary research 24
Data finalization 25
Ongoing research 25
LIST OF FIGURES
Figure 1: Plasters & bandages, US, value by segment ($m), 2004?14 10
Figure 2: Plasters & bandages, US, category growth comparison, by value, 2004?14 10
Figure 3: Plasters & bandages, US, company share by value (%), 2008?09 12
Figure 4: Plasters & bandages, US, distribution channels by value (%), 2008?09 15
Figure 5: Annual data review process 22
LIST OF TABLES
Table 1: Plasters & Bandages category definitions 3
Table 2: Plasters & Bandages distribution channels 4
Table 3: Plasters & bandages, US, value by segment ($m), 2004?09 8
Table 4: Plasters & bandages, US, value forecast by segment ($m), 2009?14 9
Table 5: Plasters & bandages, US, brand share by value (%), 2008?09 11
Table 6: Plasters & bandages, US, value by brand ($m), 2008?09 11
Table 7: Plasters & bandages, US, company share by value (%), 2008?09 13
Table 8: Plasters & bandages, US, value by company ($m), 2008?09 13
Table 9: Plasters & bandages, US, distribution channels by value (%), 2008?09 14
Table 10: Plasters & bandages, US, value by distribution channel ($m), 2008?09 14
Table 11: US population, by age group, 2004?09 (millions) 16
Table 12: US population forecast, by age group, 2009?14 (millions) 17
Table 13: US population, by gender, 2004?09 (millions) 17
Table 14: US population forecast, by gender, 2009?14 (millions) 18
Table 15: US nominal GDP, 2004?09 ($bn, nominal prices) 18
Table 16: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 18
Table 17: US real GDP, 2004?09 ($bn, 2000 prices) 19
Table 18: US real GDP forecast, 2009?14 ($bn, 2000 prices) 19
Table 19: US consumer price index, 2004?09 (2000=100) 20
Table 20: US consumer price index, 2009?14 (2000=100) 20
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