Plasters and Bandages Market in Denmark to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Plasters and Bandages Market in Denmark (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The plasters & bandages category was valued at DKK81.9m ($16.1m) in 2009, representing a CAGR of 1.7% since 2004.

By the end of 2014, the plasters & bandages category will be worth DKK87.9m ($17.2m), with an expected CAGR of 1.4% between 2009 and 2014.

The plasters & bandages market was led by adhesive bandages/plasters (representing 75.7% of the total value) followed by other tape or bandage and first aid tape, with a 12.3% and 6.6% market share, respectively. Gauze pads/rolled gauze and liquid bandages constitute the remaining segments with a 5.2% and 0.1% market share, respectively.

3M is the market leader with a 40.3% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Plasters and Bandages Market in Denmark (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: plasters & bandages 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Plasters & Bandages 8
Value analysis (Danish Krone), 2004?09 8
Value analysis (Danish Krone), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 12
Company and brand share analysis 13
Distribution analysis 16
Chapter 4 Macroeconomic Profile 18
Macroeconomic Indicators 18
Chapter 5 Research Methodology 23
Methodology overview 23
Secondary research 24
Market modeling 25
Creating an initial data model 25
Revising the initial data model 25
Creating a final estimate 26
Creating demographic value splits 26
Primary research 26
Data finalization 27
Ongoing research 27

LIST OF FIGURES
Figure 1: Plasters & bandages, Denmark, value by segment (DKKm), 2004?14 10
Figure 2: Plasters & bandages, Denmark, company share by value (%), 2008?09 14
Figure 3: Plasters & bandages, Denmark, distribution channels by value (%), 2008?09 17
Figure 4: Annual data review process 24

LIST OF TABLES
Table 1: Plasters & Bandages category definitions 3
Table 2: Plasters & Bandages distribution channels 4
Table 3: Plasters & bandages, Denmark, value by segment (DKKm), 2004?09 8
Table 4: Plasters & bandages, Denmark, value forecast by segment (DKKm), 2009?14 9
Table 5: Plasters & bandages, Denmark, value by segment ($m), 2004?09 11
Table 6: Plasters & bandages, Denmark, value forecast by segment ($m), 2009?14 12
Table 7: Plasters & bandages, Denmark, brand share by value (%), 2008?09 13
Table 8: Plasters & bandages, Denmark, value by brand (DKKm), 2008?09 13
Table 9: Plasters & bandages, Denmark, company share by value (%), 2008?09 15
Table 10: Plasters & bandages, Denmark, value by company (DKKm), 2008?09 15
Table 11: Plasters & bandages, Denmark, distribution channels by value (%), 2008?09 16
Table 12: Plasters & bandages, Denmark, value by distribution channel (DKKm), 2008?09 16
Table 13: Denmark population, by age group, 2004?09 (millions) 18
Table 14: Denmark population forecast, by age group, 2009?14 (millions) 19
Table 15: Denmark population, by gender, 2004?09 (millions) 19
Table 16: Denmark population forecast, by gender, 2009?14 (millions) 20
Table 17: Denmark nominal GDP, 2004?09 (DKKbn, nominal prices) 20
Table 18: Denmark nominal GDP forecast, 2009?14 (DKKbn, nominal prices) 20
Table 19: Denmark real GDP, 2004?09 (DKKbn, 2000 prices) 21
Table 20: Denmark real GDP forecast, 2009?14 (DKKbn, 2000 prices) 21
Table 21: Denmark real GDP, 2004?09 ($bn, 2000 prices) 21
Table 22: Denmark real GDP forecast, 2009?14 ($bn, 2000 prices) 22
Table 23: Denmark consumer price index, 2004?09 (2000=100) 22
Table 24: Denmark consumer price index, 2009?14 (2000=100) 22


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