Plasters and Bandages Market in Hong Kong to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Plasters and Bandages Market in Hong Kong (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The plasters & bandages category was valued at HK$16.8m ($2.2m) in 2009, representing a CAGR of 3.9% since 2004.

By the end of 2014, the plasters & bandages category will be worth HK$19.3m ($2.5m), with an expected CAGR of 2.9% between 2009 and 2014.

The plasters & bandages market was led by adhesive bandages/plasters (representing 67.6% of the total value) followed by gauze pads/rolled gauze and first Aid tape, with an 11.8% and 10.9% market share, respectively. Other tape or bandage accounts for the remaining 9.7% share.

3M is the market leader with a 33.3% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Plasters and Bandages Market in Hong Kong (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: plasters & bandages 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Plasters & Bandages 8
Value analysis (Hong Kong Dollar), 2004?09 8
Value analysis (Hong Kong Dollar), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 12
Company and brand share analysis 14
Distribution analysis 18
Chapter 4 Macroeconomic Profile 20
Macroeconomic Indicators 20
Chapter 5 Research Methodology 25
Methodology overview 25
Secondary research 26
Market modeling 27
Creating an initial data model 27
Revising the initial data model 27
Creating a final estimate 28
Creating demographic value splits 28
Primary research 28
Data finalization 29
Ongoing research 29

LIST OF FIGURES
Figure 1: Plasters & bandages, Hong Kong, value by segment (HK$m), 2004?14 10
Figure 2: Plasters & bandages, Hong Kong, category growth comparison, by value, 2004?14 13
Figure 3: Plasters & bandages, Hong Kong, company share by value (%), 2008?09 16
Figure 4: Plasters & bandages, Hong Kong, distribution channels by value (%), 2008?09 19
Figure 5: Annual data review process 26

LIST OF TABLES
Table 1: Plasters & Bandages category definitions 3
Table 2: Plasters & Bandages distribution channels 4
Table 3: Plasters & bandages, Hong Kong, value by segment (HK$m), 2004?09 8
Table 4: Plasters & bandages, Hong Kong, value forecast by segment (HK$m), 2009?14 9
Table 5: Plasters & bandages, Hong Kong, value by segment ($m), 2004?09 11
Table 6: Plasters & bandages, Hong Kong, value forecast by segment ($m), 2009?14 12
Table 7: Plasters & bandages, Hong Kong, brand share by value (%), 2008?09 14
Table 8: Plasters & bandages, Hong Kong, value by brand (HK$m), 2008?09 15
Table 9: Plasters & bandages, Hong Kong, company share by value (%), 2008?09 17
Table 10: Plasters & bandages, Hong Kong, value by company (HK$m), 2008?09 17
Table 11: Plasters & bandages, Hong Kong, distribution channels by value (%), 2008?09 18
Table 12: Plasters & bandages, Hong Kong, value by distribution channel (HK$m), 2008?09 18
Table 13: Hong Kong population, by age group, 2004?09 (millions) 20
Table 14: Hong Kong population forecast, by age group, 2009?14 (millions) 21
Table 15: Hong Kong population, by gender, 2004?09 (millions) 21
Table 16: Hong Kong population forecast, by gender, 2009?14 (millions) 22
Table 17: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 22
Table 18: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 22
Table 19: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 23
Table 20: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 23
Table 21: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 23
Table 22: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 24
Table 23: Hong Kong consumer price index, 2004?09 (2000=100) 24
Table 24: Hong Kong consumer price index, 2009?14 (2000=100) 24


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