Plasters and Bandages Market in Slovenia to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Plasters and Bandages Market in Slovenia (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The plasters & bandages category was valued at SIT475.7m ($2.6m) in 2009, representing a CAGR of 2.4% since 2004.

By the end of 2014, the plasters & bandages category will be worth SIT530m ($2.9m), with an expected CAGR of 2.2% between 2009 and 2014.

The plasters & bandages market was led by adhesive bandages/plasters (representing 69.3% of the total value) followed by other tape or bandage and gauze pads/rolled gauze, with a 13.4% and 9.2% market share, respectively. First aid tape accounts for the remaining 8.1% share.

Johnson & Johnson is the market leader with a 30.4% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Plasters and Bandages Market in Slovenia (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: plasters & bandages 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Plasters & Bandages 8
Value analysis (Slovenian Tolar), 2004?09 8
Value analysis (Slovenian Tolar), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 12
Company and brand share analysis 14
Distribution analysis 17
Chapter 4 Research Methodology 19
Methodology overview 19
Secondary research 20
Market modeling 21
Creating an initial data model 21
Revising the initial data model 21
Creating a final estimate 22
Creating demographic value splits 22
Primary research 22
Data finalization 23
Ongoing research 23

LIST OF FIGURES
Figure 1: Plasters & bandages, Slovenia, value by segment (SITm), 2004?14 10
Figure 2: Plasters & bandages, Slovenia, category growth comparison, by value, 2004?14 13
Figure 3: Plasters & bandages, Slovenia, company share by value (%), 2008?09 15
Figure 4: Plasters & bandages, Slovenia, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 20

LIST OF TABLES
Table 1: Plasters & Bandages category definitions 3
Table 2: Plasters & Bandages distribution channels 4
Table 3: Plasters & bandages, Slovenia, value by segment (SITm), 2004?09 8
Table 4: Plasters & bandages, Slovenia, value forecast by segment (SITm), 2009?14 9
Table 5: Plasters & bandages, Slovenia, value by segment ($m), 2004?09 11
Table 6: Plasters & bandages, Slovenia, value forecast by segment ($m), 2009?14 12
Table 7: Plasters & bandages, Slovenia, brand share by value (%), 2008?09 14
Table 8: Plasters & bandages, Slovenia, value by brand (SITm), 2008?09 14
Table 9: Plasters & bandages, Slovenia, company share by value (%), 2008?09 16
Table 10: Plasters & bandages, Slovenia, value by company (SITm), 2008?09 16
Table 11: Plasters & bandages, Slovenia, distribution channels by value (%), 2008?09 17
Table 12: Plasters & bandages, Slovenia, value by distribution channel (SITm), 2008?09 17


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