TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: plasters & bandages 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Plasters & Bandages 9
Value analysis (UAE Dirham), 2004?09 9
Value analysis (UAE Dirham), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Company and brand share analysis 15
Distribution analysis 18
Chapter 4 Macroeconomic Profile 20
Macroeconomic Indicators 20
Chapter 5 Research Methodology 25
Methodology overview 25
Secondary research 26
Market modeling 27
Creating an initial data model 27
Revising the initial data model 27
Creating a final estimate 28
Creating demographic value splits 28
Primary research 28
Data finalization 29
Ongoing research 29
LIST OF FIGURES
Figure 1: Plasters & bandages, United Arab Emirates, value by segment (AEDm), 2004?14 11
Figure 2: Plasters & bandages, United Arab Emirates, category growth comparison, by value, 2004?14 14
Figure 3: Plasters & bandages, United Arab Emirates, company share by value (%), 2008?09 16
Figure 4: Plasters & bandages, United Arab Emirates, distribution channels by value (%), 2008?09 19
Figure 5: Annual data review process 26
LIST OF TABLES
Table 1: Plasters & Bandages category definitions 3
Table 2: Plasters & Bandages distribution channels 4
Table 3: Plasters & bandages, United Arab Emirates, value by segment (AEDm), 2004?09 9
Table 4: Plasters & bandages, United Arab Emirates, value forecast by segment (AEDm), 2009?14 10
Table 5: Plasters & bandages, United Arab Emirates, value by segment ($m), 2004?09 12
Table 6: Plasters & bandages, United Arab Emirates, value forecast by segment ($m), 2009?14 13
Table 7: Plasters & bandages, United Arab Emirates, brand share by value (%), 2008?09 15
Table 8: Plasters & bandages, United Arab Emirates, value by brand (AEDm), 2008?09 15
Table 9: Plasters & bandages, United Arab Emirates, company share by value (%), 2008?09 17
Table 10: Plasters & bandages, United Arab Emirates, value by company (AEDm), 2008?09 17
Table 11: Plasters & bandages, United Arab Emirates, distribution channels by value (%), 2008?09 18
Table 12: Plasters & bandages, United Arab Emirates, value by distribution channel (AEDm), 2008?09 18
Table 13: United Arab Emirates population, by age group, 2004?09 (millions) 20
Table 14: United Arab Emirates population forecast, by age group, 2009?14 (millions) 21
Table 15: United Arab Emirates population, by gender, 2004?09 (millions) 21
Table 16: United Arab Emirates population forecast, by gender, 2009?14 (millions) 22
Table 17: United Arab Emirates nominal GDP, 2004?09 (AEDbn, nominal prices) 22
Table 18: United Arab Emirates nominal GDP forecast, 2009?14 (AEDbn, nominal prices) 22
Table 19: United Arab Emirates real GDP, 2004?09 (AEDbn, 2000 prices) 23
Table 20: United Arab Emirates real GDP forecast, 2009?14 (AEDbn, 2000 prices) 23
Table 21: United Arab Emirates real GDP, 2004?09 ($bn, 2000 prices) 23
Table 22: United Arab Emirates real GDP forecast, 2009?14 ($bn, 2000 prices) 24
Table 23: United Arab Emirates consumer price index, 2004?09 (2000=100) 24
Table 24: United Arab Emirates consumer price index, 2009?14 (2000=100) 24
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