PMP-Portable Media Player-is also called MP4 domestically in China.
This report described the detailed information about upstream parts suppliers, middlestream designing companies and downstream terminal equipments makers; it has an in-depth analysis of and prediction for tomorrow PMP industry and market development trends, combined with the knowledge relevant to status quo of PMP market both in China and oversea.
Report Highlights
1.Global PMP average price is expected to around at US $300 in 2006, the market start take off.
Due to the constant price decrease of flash memory and hard disk memory, and number increase of terminal makers, PMP price will continual decline. 2004 saw a most sharp decrease in PMP price worldwide, both of flash memory PMP and hard disk PMP, all dropped over 10% on average. Hard disk PMP will keep the decline level for a period, whereas flash memory PMP would be on a slow downward comparably. The acceptable price of USD $300 will be a stimulus for the global market booming in 2006, factors restrict the development would be gradually disappeared, accordingly, global PMP shipment would increase to over 2.3 million in 2006, from 0.3 million in 2004.
2. 2005 is the Year Zero for PMP industry in China
At the very inception of China’s PMP industry in 2003, there were few brands and models, most of which were from French marker of ARCHOS. The second half of 2004 witnessed a large-scale inflow of companies into China mainland market from South Korea, Taiwan and other regions and countries, meanwhile, a great deal of home brands were also emerging very soon. The first half of 2005 saw a burst of PMP terminal market, the PMP models launched in this period accounted for about 51.9% of models in existence.
3. 2005-2006 can be regarded as Advance Users PMP market, the mass PMP market would be startup in 2007.
According to RIC, the year of 2005 would be the startup year for Chinese PMP market, a sizable percentage of the advance users who prefer watching mobile video will start to buy PMP products, the shipments is expected to increase two times than 2004, up to 78 thousand sets. The year of 2006 will remain for the advance users market, resulting from the factors such as price sensitive buyers, lack of content and slow product cognition and so on.
PMP-Portable Media Player-is also called MP4 domestically in China.
This report describes detailed information about upstream parts suppliers, middlestream designing companies and downstream terminal equipments makers; it has an in-depth analysis and predictions for tomorrow PMP industry and market development trends.
1.Global PMP average price is expected to be around US $300 in 2006, the market will start to take off.
Due to the steady price decrease of flash memory and hard disk memory, and to the increasing number of terminal makers, the PMP price will continue to decline. 2004 saw a sharp decrease in PMP price worldwide, of both flash memory PMP and hard disk PMP, whose price dropped over 10% on average. Hard disk PMP price will keep decreasing for a while, whereas flash memory PMP will slowly continue to decrease more slowly. The acceptable price of USD $300 will be a stimulus for the global market which will bloom in 2006, and factors restraining the development will gradually disappear. Accordingly, global PMP shipment will increase to over 2.3 million in 2006, from 0.3 million in 2004.
2. 2005 is the Year Zero for PMP industry in China
At the very inception of China’s PMP industry in 2003, there were few brands and models, most of which were from French maker ARCHOS. The second half of 2004 witnessed a large-scale inflow of companies into China mainland market from South Korea, Taiwan and other regions and countries, meanwhile, a large number of home brands were also emerging. The first half of 2005 saw a burst of PMP terminal market, the PMP models launched in this period accounted for about 51.9% of existing models.
3. 2005-2006 can be regarded as Advance Users PMP market, the mass PMP market will startup in 2007.
According to RIC, 2005 will be the startup year for Chinese PMP market, a sizable percentage of advance users who prefer watching mobile video will start to buy PMP products, the shipments is expected to increase to a number twice higher than that of 2004, up to 78 thousand sets. The year of 2006 will remain an advanced users market, because there are buyers are price sensitive, there is a lack of content and the product cognition takes time.
The mass market will be formed in 2007, and will then enter a mature period, the increase rate of shipment will gradually decline from 2008 to 2009.
On the other hand, considering the low consumption level and the large number of high price sensitive buyers in China, flash memory PMP will have a higher market share in China than in the world, this trend will be increasingly evident until 2008, when the PMP will become increasingly popular. From 2009 on, the market share of flash memory PMP in China is expected to decline due to the fast price decline of hard disk PMP.
4. The PMP market has drawn a great attention
The amazing growth in PMP market has drawn the attention from lots of makers, ranging from parts suppliers to design houses, and to PMP terminal makers, among which including a group of giants such as Intel, AMD, TI and Samsung and so on.
A PMP player mainly consists of main chip, memory, display screen, semiconductor components and software system. The main chip has a low cost, compared to the ultimate play effect its power has. Therefore, in the main chip field, a couple of manufacturers have launched relevant products targeting at PMP.
Upstream, due to the R&D difficulties for PMP, a large proportion of PMP products in current market are designed by foreign makers or makers from Taiwan. For the Chinese domestic market, they have to follow the model of Parts Supplier plus Design House. Chinese domestic design houses may make most of their advantages on design ability and low operational cost, in order to occupy a bigger market share.
In the current Chinese PMP market, there are more than 40 brands, with over 70 models, The domestic brands outstrip foreign ones in quantity by far, similarly to MP3 market. And the Chinese domestic makers can be divided into two groups: one is self-design and manufacturing with the parts purchased, another one is simply assembling.
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