Poland B2C E-Commerce Report 2010

1.) Key Findings
- The number of Internet users in Poland reached 18 million in 2009, accounting for 47% of the total population.
- Social shopping is a new Internet trend in Poland, combining online shops with social networks for the optimization of sales.
- 23% of the total population in Poland bought or ordered goods and services for private use over the Internet in the first quarter of 2009.
- In 2009, 40% of Polish Internet retailers said that their online sales had not been affected by the economic crisis.
- Euro.com.pl was the leading online shop in terms of unique monthly visitors in Poland (1 million in February 2010).

2.) Effective decision support for E-Commerce managers
- E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market. yStats.com is the one-stop source for these facts.

3.) Contents
- Current Trends in the E-Commerce Segment
- Sales numbers and growth rates of B2C E-Commerce
- B2C E-Commerce vs. retail and home shopping sales figure comparisons
- Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)
- Product rankings, which show the top selling assortments on the internet.
- Rankings and short profiles of the main competitors
- News on leading B2C E-Commerce companies

4.) About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
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5.) About yStats.com
Founded in 2005, yStats.com is committed to the research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, E-Commerce, telecommunication, logistics and energy. The Hamburg-based company is a specialist for secondary research with a clear international focus.

Report Highlights

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1. TRENDS
• Proportion of Internet Users in CEE Countries as % of the Population, 2008 & 2009
• Poland vs. EU Broadband & Internet Usage Indicators, 2004-2008
• B2C E-Commerce in Poland: Sales and Number of Stores
• B2C E-Commerce in Poland: Economic Crisis
• B2C E-Commerce in Poland: Shopping Behavior
• B2C E-Commerce in Poland: Social Shopping
• Number of Internet Shops in Poland, 2002-2008
• Other Sales Channels Used by Internet Shops in Poland, in %, 2008
• Logistics Companies Used by Internet Shops in Poland, in %, 2008
• Top Online Payment Companies by Internet Shop Use, in %, 2008
• Availability and Popularity of Payment Methods in Internet Shops, in %, 2008
• Value (in PLN million) and Volume of Internet Transactions by Cash Cards, 2008

2. SALES
• B2C E-Commerce and total Retail Sales, in PLN billion, 2002-2008
• B2C E-Commerce Sales by Country in Europe, incl. Poland, in GBP billion, 2009 & 2010f

3. SHARES
• B2C E-Commerce Share of total Retail Sales, in %, 2004-2008

4. PRODUCTS
• Goods and Services bought by Internet Shoppers over the Internet in Poland, in %, 2007 & 2008
• Assortment of Internet Shops in Poland, in %, 2008
• Amount of different Products offered by Internet Shops in Poland, in %, 2008
• Types of Goods and Services bought Online in Poland compared to the EU27 Average, in %, Q2 2008

5. USERS / SHOPPERS
• Individuals in EU Countries using the Internet on Average daily or almost every Day, incl. Poland, in %, Q1 2009
• Percentage of Households in EU Countries with Internet / Broadband Access, incl. Poland, in %, Q1 2007-Q1 2009
• Development of Internet Users (million) and Percentage of Country Population (%) in Poland, 2007-2012f
• Internet Users in Poland by Net Income, in PLN and %, 2004-2008
• Internet Shoppers in EU Countries by Gender, ranked by Total, in %, Q1 2009
• Internet Shoppers in Eastern European Countries, in % of total Internet Users, 2007-2008
• Internet Shoppers in Poland by Age Groups, compared to the EU27 Average, in %, 2008
• Internet Shoppers in Poland: Internet Shop vs. Online Auctions, in % of Internet Users, 2004-2008
• Average Value of Online Transactions in Poland, in PLN, Q2 2008, Q2 2009
• Development of Internet Shoppers in Poland compared to the EU27 Average, in %, 2004, 2006, 2008 & 2009
• Frequency of Shopping on the Internet in Poland, in %, 2008
• Broadband Subscribers in Poland compared to Germany, USA and the OECD, 2003-June 2008
• Broadband Subscribers per 100 Inhabitants compared to Germany, USA and OECD Average, 2003-June 2008
• Broadband Subscribers in Poland, by Access Technology compared to OECD Average in %, June 2008
• Broadband Penetration and daily Internet Access in Poland vs. EU Comparison, in %, 2008

6. PLAYERS
• Top 10 Online Shops in Poland; ranked by Net Revenue, in PLN million, 2008
• Top 10 Online Shops in Poland; ranked by Unique Visitors and Audience Reach, February 2010
• Top 10 Online Shops in Poland; ranked by Number of Orders, in thousand, 2008
• Top 10 Online Shops in Poland; ranked by Number of Monthly Average Users, 2008
• Top Home and Garden Internet Shops in Poland by Net Revenue, Number of Orders, Users, Average Net Order Value, Net Profit, Number of Employees, and Owner, 2008
• Top Photo, Consumer Electronics & Home Appliances Internet Shops in Poland by Net Revenue, Number of Orders, Users, Average Net Order Value, Net Profit, Number of Employees, and Owner, 2008
• Top Computer Internet Shops in Poland by Net Revenue, Number of Orders, Users, Average Net Order Value, Net Profit, Number of Employees, and Owner, 2008
• Top Health and Beauty Internet Shops in Poland by Net Revenue, Number of Orders, Users, Average Net Order Value, Net Profit, Number of Employees, and Owner, 2008
• Top Gifts and Accessories Internet Shops in Poland by Net Revenue, Number of Orders, Users, Average Net Order Value, Net Profit, Number of Employees, and Owner, 2008
• Top Clothing Internet Shops in Poland by Net Revenue, Number of Orders, Users, Average Net Order Value, Net Profit, Number of Employees, and Owner, 2008
• Top Children Articles Internet Shops in Poland by Net Revenue, Number of Orders, Users, Average Net Order Value, Net Profit, Number of Employees, and Owner, 2008
• Top Books and Multimedia Internet Shops in Poland by Net Revenue, Number of Orders, Users, Average Net Order Value, Net Profit, Number of Employees, and Owner, 2008
• Top Sports and Tourism Internet Shops in Poland by Net Revenue, Number of Orders, Users, Average Net Order Value, Net Profit, Number of Employees, and Owner, 2008
• Top Automotive Internet Shops in Poland by Net Revenue, Number of Orders, Users, Average Net Order Value, Net Profit, Number of Employees, and Owner, 2008
• Top Delicatessen Internet Shops in Poland by Net Revenue, Number of Orders, Users, Average Net Order Value, Net Profit, Number of Employees, and Owner, 2008
• Facts about Agito.pl
• Facts about Euro.com.pl
• Facts about Merlin.pl
• Facts about Empik.com
• News about Quelle.pl


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