Popcorn in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the popcorn market in the four emerging economies: Brazil, Russia, India and China. Data is provided on market value and volume by category; company and brand shares; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on three categories: ready-to-eat, microwaveable and unpopped popcorn

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

Brazil leads the popcorn market in terms of value among the BRIC nations.

India is set to be the most lucrative investment destination for the popcorn market in future.

China is home to the second largest popcorn market, led by ready-to-eat popcorn.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the popcorn market in high growth / emerging nations

*Identify key players within the popcorn in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the popcorn market in Brazil, Russia, India and China

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil leads the popcorn market in terms of value among the BRIC nations 2
India is set to be the most lucrative investment destination for the popcorn market in future 2
China is home to the second largest popcorn market, led by ready-to-eat popcorn 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC popcorn market, value overview 17
BRIC popcorn market, volume overview 22
Chapter 4 Global Popcorn Market – Top Five vs BRIC Countries 27
Value Analysis 27
Volume Analysis 29
Chapter 5 Brazil 31
Value analysis (Brazilian Real), 2004?09 31
Value analysis (Brazilian Real), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 34
Volume analysis, 2004?09 36
Volume analysis, 2009?14 37
Company and brand share analysis 39
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 6 Russia 47
Value analysis (Russian Ruble), 2004?09 47
Value analysis (Russian Ruble), 2009?14 48
Value analysis (US dollars), 2004?09 50
Value analysis (US dollars), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 7 India 63
Value analysis (Indian Rupee), 2004?09 63
Value analysis (Indian Rupee), 2009?14 64
Value analysis (US dollars), 2004?09 66
Value analysis (US dollars), 2009?14 66
Volume analysis, 2004?09 68
Volume analysis, 2009?14 69
Company and brand share analysis 71
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 8 China 78
Value analysis (Chinese Yuan Renminbi), 2004?09 78
Value analysis (Chinese Yuan Renminbi), 2009?14 79
Value analysis (US dollars), 2004?09 81
Value analysis (US dollars), 2009?14 81
Volume analysis, 2004?09 83
Volume analysis, 2009?14 84
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 9 New Product Development 94
Product launches 2009: Brazil 94
Recent product launches 96
Product launches 2009: Russia 97
Recent product launches 99
Product launches 2009: India 100
Recent product launches 102
Product launches 2009: China 103
Recent product launches 105
Chapter 10 Research Methodology 106
Methodology overview 106
Secondary research 107
Market modeling 108
Creating an initial data model 108
Revising the initial data model 108
Creating a final estimate 109
Creating demographic value splits 109
Primary research 109
Data finalization 110
Ongoing research 110
Chapter 11 Appendix 111
Future readings 111
How to contact experts in your industry 111
Disclaimer 111

LIST OF FIGURES
Figure 1: Popcorn market, BRIC, value ($m), 2004?14 17
Figure 2: Popcorn market, BRIC, value ($m) , 2004?09 19
Figure 3: Popcorn market, BRIC, value ($m) , 2009?14 20
Figure 4: Popcorn market, BRIC, value growth analysis, 2004?14 21
Figure 5: Popcorn market, BRIC, volume (kg, million), 2004?14 22
Figure 6: Popcorn market, BRIC, volume (kg, million), 2004?09 24
Figure 7: Popcorn market, BRIC, volume (kg, million), 2009–14 25
Figure 8: Popcorn market, BRIC, volume growth analysis, 2004?14 26
Figure 9: Global popcorn market split ($m), top five vs BRIC countries, 2009–14 27
Figure 10: Global popcorn market split (kg, million), top five vs BRIC countries, 2009–14 29
Figure 11: Popcorn, Brazil, value by segment (BRLm), 2004?14 33
Figure 12: Popcorn, Brazil, category growth comparison, by value, 2004?14 35
Figure 13: Popcorn, Brazil, volume by segment (kg, million), 2004?14 38
Figure 14: Popcorn, Brazil, category growth comparison, by volume, 2004?14 38
Figure 15: Popcorn, Brazil, company share by value (%), 2008?09 40
Figure 16: Popcorn, Brazil, distribution channels by value (%), 2008?09 43
Figure 17: Popcorn, Russia, value by segment (RUBm), 2004?14 49
Figure 18: Popcorn, Russia, category growth comparison, by value, 2004?14 51
Figure 19: Popcorn, Russia, volume by segment (kg, million), 2004?14 54
Figure 20: Popcorn, Russia, category growth comparison, by volume, 2004?14 54
Figure 21: Popcorn, Russia, company share by value (%), 2008?09 56
Figure 22: Popcorn, Russia, distribution channels by value (%), 2008?09 59
Figure 23: Popcorn, India, value by segment (INRm), 2004?14 65
Figure 24: Popcorn, India, category growth comparison, by value, 2004?14 67
Figure 25: Popcorn, India, volume by segment (kg, million), 2004?14 70
Figure 26: Popcorn, India, category growth comparison, by volume, 2004?14 70
Figure 27: Popcorn, India, distribution channels by value (%), 2008?09 74
Figure 28: Popcorn, China, value by segment (CNYm), 2004?14 80
Figure 29: Popcorn, China, category growth comparison, by value, 2004?14 82
Figure 30: Popcorn, China, volume by segment (kg, million), 2004?14 85
Figure 31: Popcorn, China, category growth comparison, by volume, 2004?14 85
Figure 32: Popcorn, China, company share by value (%), 2008?09 87
Figure 33: Popcorn, China, distribution channels by value (%), 2008?09 90
Figure 34: Annual data review process 107

LIST OF TABLES
Table 1: Popcorn category definitions 5
Table 2: Popcorn distribution channels 6
Table 3: Popcorn market, BRIC, value ($m), 2004?14 18
Table 4: Popcorn market, BRIC, value ($m), 2004?09 19
Table 5: Popcorn market, BRIC, value ($m), 2009?14 20
Table 6: Popcorn market, BRIC, volume (kg, million), 2004?14 23
Table 7: Popcorn market, BRIC, volume (kg, million), 2004?09 24
Table 8: Popcorn market, BRIC, volume (kg, million), 2009–14 25
Table 9: Global popcorn market split ($m), top five vs BRIC countries, 2009–14 28
Table 10: Global popcorn market split (kg, million), top five vs BRIC countries, 2009–14 30
Table 11: Popcorn, Brazil, value by segment (BRLm), 2004?09 31
Table 12: Popcorn, Brazil, value forecast by segment (BRLm), 2009?14 32
Table 13: Popcorn, Brazil, value by segment ($m), 2004?09 34
Table 14: Popcorn, Brazil, value forecast by segment ($m), 2009?14 34
Table 15: Popcorn, Brazil, volume by segment (kg, million), 2004?09 36
Table 16: Popcorn, Brazil, volume forecast by segment (kg, million), 2009?14 37
Table 17: Popcorn, Brazil, brand share by value (%), 2008?09 39
Table 18: Popcorn, Brazil, value by brand (BRLm), 2008?09 39
Table 19: Popcorn, Brazil, company share by value (%), 2008?09 41
Table 20: Popcorn, Brazil, value by company (BRLm), 2008?09 41
Table 21: Popcorn, Brazil, distribution channels by value (%), 2008?09 42
Table 22: Popcorn, Brazil, value by distribution channel (BRLm), 2008?09 42
Table 23: Popcorn, Brazil, expenditure per capita (BRL), 2004?09 44
Table 24: Popcorn, Brazil, forecast expenditure per capita (BRL), 2009?14 44
Table 25: Popcorn, Brazil, expenditure per capita ($), 2004?09 45
Table 26: Popcorn, Brazil, forecast expenditure per capita ($), 2009?14 45
Table 27: Popcorn, Brazil, consumption per capita (kg), 2004?09 46
Table 28: Popcorn, Brazil, forecast consumption per capita (kg), 2009?14 46
Table 29: Popcorn, Russia, value by segment (RUBm), 2004?09 47
Table 30: Popcorn, Russia, value forecast by segment (RUBm), 2009?14 48
Table 31: Popcorn, Russia, value by segment ($m), 2004?09 50
Table 32: Popcorn, Russia, value forecast by segment ($m), 2009?14 50
Table 33: Popcorn, Russia, volume by segment (kg, million), 2004?09 52
Table 34: Popcorn, Russia, volume forecast by segment (kg, million), 2009?14 53
Table 35: Popcorn, Russia, brand share by value (%), 2008?09 55
Table 36: Popcorn, Russia, value by brand (RUBm), 2008?09 55
Table 37: Popcorn, Russia, company share by value (%), 2008?09 57
Table 38: Popcorn, Russia, value by company (RUBm), 2008?09 57
Table 39: Popcorn, Russia, distribution channels by value (%), 2008?09 58
Table 40: Popcorn, Russia, value by distribution channel (RUBm), 2008?09 58
Table 41: Popcorn, Russia, expenditure per capita (RUB), 2004?09 60
Table 42: Popcorn, Russia, forecast expenditure per capita (RUB), 2009?14 60
Table 43: Popcorn, Russia, expenditure per capita ($), 2004?09 61
Table 44: Popcorn, Russia, forecast expenditure per capita ($), 2009?14 61
Table 45: Popcorn, Russia, consumption per capita (kg), 2004?09 62
Table 46: Popcorn, Russia, forecast consumption per capita (kg), 2009?14 62
Table 47: Popcorn, India, value by segment (INRm), 2004?09 63
Table 48: Popcorn, India, value forecast by segment (INRm), 2009?14 64
Table 49: Popcorn, India, value by segment ($m), 2004?09 66
Table 50: Popcorn, India, value forecast by segment ($m), 2009?14 66
Table 51: Popcorn, India, volume by segment (kg, million), 2004?09 68
Table 52: Popcorn, India, volume forecast by segment (kg, million), 2009?14 69
Table 53: Popcorn, India, brand share by value (%), 2008?09 71
Table 54: Popcorn, India, value by brand (INRm), 2008?09 71
Table 55: Popcorn, India, company share by value (%), 2008?09 72
Table 56: Popcorn, India, value by company (INRm), 2008?09 72
Table 57: Popcorn, India, distribution channels by value (%), 2008?09 73
Table 58: Popcorn, India, value by distribution channel (INRm), 2008?09 73
Table 59: Popcorn, India, expenditure per capita (INR), 2004?09 75
Table 60: Popcorn, India, forecast expenditure per capita (INR), 2009?14 75
Table 61: Popcorn, India, expenditure per capita ($), 2004?09 76
Table 62: Popcorn, India, forecast expenditure per capita ($), 2009?14 76
Table 63: Popcorn, India, consumption per capita (kg), 2004?09 77
Table 64: Popcorn, India, forecast consumption per capita (kg), 2009?14 77
Table 65: Popcorn, China, value by segment (CNYm), 2004?09 78
Table 66: Popcorn, China, value forecast by segment (CNYm), 2009?14 79
Table 67: Popcorn, China, value by segment ($m), 2004?09 81
Table 68: Popcorn, China, value forecast by segment ($m), 2009?14 81
Table 69: Popcorn, China, volume by segment (kg, million), 2004?09 83
Table 70: Popcorn, China, volume forecast by segment (kg, million), 2009?14 84
Table 71: Popcorn, China, brand share by value (%), 2008?09 86
Table 72: Popcorn, China, value by brand (CNYm), 2008?09 86
Table 73: Popcorn, China, company share by value (%), 2008?09 88
Table 74: Popcorn, China, value by company (CNYm), 2008?09 88
Table 75: Popcorn, China, distribution channels by value (%), 2008?09 89
Table 76: Popcorn, China, value by distribution channel (CNYm), 2008?09 89
Table 77: Popcorn, China, expenditure per capita (CNY), 2004?09 91
Table 78: Popcorn, China, forecast expenditure per capita (CNY), 2009?14 91
Table 79: Popcorn, China, expenditure per capita ($), 2004?09 92
Table 80: Popcorn, China, forecast expenditure per capita ($), 2009?14 92
Table 81: Popcorn, China, consumption per capita (kg), 2004?09 93
Table 82: Popcorn, China, forecast consumption per capita (kg), 2009?14 93
Table 83: Brazil popcorn new product launches reports, by company (top five companies), 2009 94
Table 84: Brazil popcorn new product launches SKUs, by company (top five companies), 2009 94
Table 85: Brazil popcorn new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 95
Table 86: Brazil popcorn new product launches (reports), by ingredients (top 10 ingredients), 2009 95
Table 87: Brazil popcorn new product launches (reports), by package tags or claims (top 10 claims), 2009 96
Table 88: Brazil popcorn new product launches - recent five launches (2009) 96
Table 89: Russia popcorn new product launches reports, by company (top companies), 2009 97
Table 90: Russia popcorn new product launches SKUs, by company (top companies), 2009 97
Table 91: Russia popcorn new product launches (reports), by flavor and fragrances, 2009 98
Table 92: Russia popcorn new product launches (reports), by ingredients, 2009 98
Table 93: Russia popcorn new product launches (reports), by package tags or claims, 2009 99
Table 94: Russia popcorn new product launches - recent launch (2009) 99
Table 95: India popcorn new product launches reports, by company (top five companies), 2009 100
Table 96: India popcorn new product launches SKUs, by company (top five companies), 2009 100
Table 97: India popcorn new product launches (reports), by flavor and fragrances, 2009 101
Table 98: India popcorn new product launches (reports), by ingredients (top 10 ingredients), 2009 101
Table 99: India popcorn new product launches (reports), by package tags or claims, 2009 102
Table 100: India popcorn new product launches - recent five launches (2009) 102
Table 101: China popcorn new product launches reports, by company (top companies), 2009 103
Table 102: China popcorn new product launches SKUs, by company (top companies), 2009 103
Table 103: China popcorn new product launches (reports), by flavor and fragrances, 2009 104
Table 104: China popcorn new product launches (reports), by ingredients (top 10 ingredients), 2009 104
Table 105: China popcorn new product launches (reports), by package tags or claims, 2009 105
Table 106: China popcorn new product launches - recent launches (2009) 105


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