Popcorn Market in Saudi Arabia to 2014 (Savory Snacks)

Introduction

Popcorn Market in Saudi Arabia to 2014 (Savory Snacks) is a comprehensive resource for popcorn market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Saudi Arabian popcorn market.

Features and Benefits:

• Identify key market segments by analyzing market size data (value & volume) for the popcorn market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the popcorn market in Saudi Arabia and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The popcorn market in Saudi Arabia increased at a compound annual growth rate of 7.9% between 2004 and 2009.
• The ready-to-eat popcorn segment led the popcorn market in Saudi Arabia in 2009, with a share of 67.5%.
• The leading player in popcorn market in Saudi Arabia is ConAgra Foods, Inc.

Key questions answered

• Which will be the fastest growing segment within the popcorn market in Saudi Arabia?
• How will the forecast growth differ from the historic growth exhibited by the popcorn market in Saudi Arabia?
• Which company accounted for the largest share of the Saudi Arabian popcorn market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: popcorn 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Popcorn 9
Value analysis (Saudi Riyal), 2004?09 9
Value analysis (Saudi Riyal), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33

LIST OF FIGURES
Figure 1: Popcorn, Saudi Arabia, value by segment (SARm), 2004?14 11
Figure 2: Popcorn, Saudi Arabia, category growth comparison, by value, 2004?14 13
Figure 3: Popcorn, Saudi Arabia, volume by segment (kg, million), 2004?14 16
Figure 4: Popcorn, Saudi Arabia, category growth comparison, by volume, 2004?14 16
Figure 5: Popcorn, Saudi Arabia, distribution channels by value (%), 2008?09 20
Figure 6: Annual data review process 30

LIST OF TABLES
Table 1: Popcorn category definitions 3
Table 2: Popcorn distribution channels 4
Table 3: Popcorn, Saudi Arabia, value by segment (SARm), 2004?09 9
Table 4: Popcorn, Saudi Arabia, value forecast by segment (SARm), 2009?14 10
Table 5: Popcorn, Saudi Arabia, value by segment ($m), 2004?09 12
Table 6: Popcorn, Saudi Arabia, value forecast by segment ($m), 2009?14 12
Table 7: Popcorn, Saudi Arabia, volume by segment (kg, million), 2004?09 14
Table 8: Popcorn, Saudi Arabia, volume forecast by segment (kg, million), 2009?14 15
Table 9: Popcorn, Saudi Arabia, brand share by value (%), 2008?09 17
Table 10: Popcorn, Saudi Arabia, value by brand (SARm), 2008?09 17
Table 11: Popcorn, Saudi Arabia, company share by value (%), 2008?09 18
Table 12: Popcorn, Saudi Arabia, value by company (SARm), 2008?09 18
Table 13: Popcorn, Saudi Arabia, distribution channels by value (%), 2008?09 19
Table 14: Popcorn, Saudi Arabia, value by distribution channel (SARm), 2008?09 19
Table 15: Popcorn, Saudi Arabia, expenditure per capita (SAR), 2004?09 21
Table 16: Popcorn, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 21
Table 17: Popcorn, Saudi Arabia, expenditure per capita ($), 2004?09 22
Table 18: Popcorn, Saudi Arabia, forecast expenditure per capita ($), 2009?14 22
Table 19: Popcorn, Saudi Arabia, consumption per capita (kg), 2004?09 23
Table 20: Popcorn, Saudi Arabia, forecast consumption per capita (kg), 2009?14 23
Table 21: Saudi Arabia population, by age group, 2004?09 (millions) 24
Table 22: Saudi Arabia population forecast, by age group, 2009?14 (millions) 25
Table 23: Saudi Arabia population, by gender, 2004?09 (millions) 25
Table 24: Saudi Arabia population forecast, by gender, 2009?14 (millions) 26
Table 25: Saudi Arabia nominal GDP, 2004?09 (SARbn, nominal prices) 26
Table 26: Saudi Arabia nominal GDP forecast, 2009?14 (SARbn, nominal prices) 26
Table 27: Saudi Arabia real GDP, 2004?09 (SARbn, 2000 prices) 27
Table 28: Saudi Arabia real GDP forecast, 2009?14 (SARbn, 2000 prices) 27
Table 29: Saudi Arabia real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: Saudi Arabia real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: Saudi Arabia consumer price index, 2004?09 (2000=100) 28
Table 32: Saudi Arabia consumer price index, 2009?14 (2000=100) 28


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