Popcorn Market in Turkey to 2014 (Savory Snacks)

Introduction

Popcorn Market in Turkey to 2014 (Savory Snacks) is a comprehensive resource for popcorn market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Turkish popcorn market.

Features and Benefits:

• Identify key market segments by analyzing market size data (value & volume) for the popcorn market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the popcorn market in Turkey and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The popcorn market in Turkey increased at a compound annual growth rate of 9.4% between 2004 and 2009.
• The microwaveable popcorn segment led the popcorn market in Turkey in 2009, with a share of 53.8%.
• The leading player in popcorn market in Turkey is Goodman Fielder Ltd.

Key questions answered

• Which will be the fastest growing segment within the popcorn market in Turkey?
• How will the forecast growth differ from the historic growth exhibited by the popcorn market in Turkey?
• Which company accounted for the largest share of the Turkish popcorn market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: popcorn 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Popcorn 9
Value analysis (Turkish Lira), 2004?09 9
Value analysis (Turkish Lira), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33

LIST OF FIGURES
Figure 1: Popcorn, Turkey, value by segment (TRYm), 2004?14 11
Figure 2: Popcorn, Turkey, category growth comparison, by value, 2004?14 13
Figure 3: Popcorn, Turkey, volume by segment (kg, million), 2004?14 16
Figure 4: Popcorn, Turkey, category growth comparison, by volume, 2004?14 16
Figure 5: Popcorn, Turkey, distribution channels by value (%), 2008?09 20
Figure 6: Annual data review process 30

LIST OF TABLES
Table 1: Popcorn category definitions 3
Table 2: Popcorn distribution channels 4
Table 3: Popcorn, Turkey, value by segment (TRYm), 2004?09 9
Table 4: Popcorn, Turkey, value forecast by segment (TRYm), 2009?14 10
Table 5: Popcorn, Turkey, value by segment ($m), 2004?09 12
Table 6: Popcorn, Turkey, value forecast by segment ($m), 2009?14 12
Table 7: Popcorn, Turkey, volume by segment (kg, million), 2004?09 14
Table 8: Popcorn, Turkey, volume forecast by segment (kg, million), 2009?14 15
Table 9: Popcorn, Turkey, brand share by value (%), 2008?09 17
Table 10: Popcorn, Turkey, value by brand (TRYm), 2008?09 17
Table 11: Popcorn, Turkey, company share by value (%), 2008?09 18
Table 12: Popcorn, Turkey, value by company (TRYm), 2008?09 18
Table 13: Popcorn, Turkey, distribution channels by value (%), 2008?09 19
Table 14: Popcorn, Turkey, value by distribution channel (TRYm), 2008?09 19
Table 15: Popcorn, Turkey, expenditure per capita (TRY), 2004?09 21
Table 16: Popcorn, Turkey, forecast expenditure per capita (TRY), 2009?14 21
Table 17: Popcorn, Turkey, expenditure per capita ($), 2004?09 22
Table 18: Popcorn, Turkey, forecast expenditure per capita ($), 2009?14 22
Table 19: Popcorn, Turkey, consumption per capita (kg), 2004?09 23
Table 20: Popcorn, Turkey, forecast consumption per capita (kg), 2009?14 23
Table 21: Turkey population, by age group, 2004?09 (millions) 24
Table 22: Turkey population forecast, by age group, 2009?14 (millions) 25
Table 23: Turkey population, by gender, 2004?09 (millions) 25
Table 24: Turkey population forecast, by gender, 2009?14 (millions) 26
Table 25: Turkey nominal GDP, 2004?09 (TRYbn, nominal prices) 26
Table 26: Turkey nominal GDP forecast, 2009?14 (TRYbn, nominal prices) 26
Table 27: Turkey real GDP, 2004?09 (TRYbn, 2000 prices) 27
Table 28: Turkey real GDP forecast, 2009?14 (TRYbn, 2000 prices) 27
Table 29: Turkey real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: Turkey real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: Turkey consumer price index, 2004?09 (2000=100) 28
Table 32: Turkey consumer price index, 2009?14 (2000=100) 28


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