Potato Chips Market in the US to 2014 (Savory Snacks)

Introduction

Potato Chips Market in the US to 2014 (Savory Snacks) is a comprehensive resource for potato chips market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the US potato chips market.

Features and Benefits:

• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the potato chips market in the US and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The potato chips market in the US increased at a compound annual growth rate of 4.3% between 2004 and 2009.
• The leading player in potato chips market in the US is PepsiCo, Inc.

Key questions answered


• How will the forecast growth differ from the historic growth exhibited by the potato chips market in the US?
• Which company accounted for the largest share of the US potato chips market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: potato chips 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Potato Chips 9
Value analysis (US Dollar), 2004?09 9
Value analysis (US Dollar), 2009?14 10
Volume analysis, 2004?09 11
Volume analysis, 2009?14 12
Company and brand share analysis 13
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 20
Macroeconomic Indicators 20
Chapter 5 Research Methodology 25
Methodology overview 25
Secondary research 26
Market modeling 27
Creating an initial data model 27
Revising the initial data model 27
Creating a final estimate 28
Creating demographic value splits 28
Primary research 28
Data finalization 29
Ongoing research 29

LIST OF FIGURES
Figure 1: Potato chips, US, value ($m), 2004?14 10
Figure 2: Potato chips, US, volume (kg, million), 2004?14 12
Figure 3: Potato chips, US, company share by value (%), 2008?09 14
Figure 4: Potato chips, US, distribution channels by value (%), 2008?09 17
Figure 5: Annual data review process 26

LIST OF TABLES
Table 1: Potato chips category definitions 3
Table 2: Potato chips distribution channels 4
Table 3: Potato chips, US, value ($m), 2004?09 9
Table 4: Potato chips, US, value forecast ($m), 2009?14 10
Table 5: Potato chips, US, volume (kg, million), 2004?09 11
Table 6: Potato chips, US, volume forecast (kg, million), 2009?14 12
Table 7: Potato chips, US, brand share by value (%), 2008?09 13
Table 8: Potato chips, US, value by brand ($m), 2008?09 13
Table 9: Potato chips, US, company share by value (%), 2008?09 15
Table 10: Potato chips, US, value by company ($m), 2008?09 15
Table 11: Potato chips, US, distribution channels by value (%), 2008?09 16
Table 12: Potato chips, US, value by distribution channel ($m), 2008?09 16
Table 13: Potato chips, US, expenditure per capita ($), 2004?09 18
Table 14: Potato chips, US, forecast expenditure per capita ($), 2009?14 18
Table 15: Potato chips, US, consumption per capita (kg), 2004?09 19
Table 16: Potato chips, US, forecast consumption per capita (kg), 2009?14 19
Table 17: US population, by age group, 2004?09 (millions) 20
Table 18: US population forecast, by age group, 2009?14 (millions) 21
Table 19: US population, by gender, 2004?09 (millions) 21
Table 20: US population forecast, by gender, 2009?14 (millions) 22
Table 21: US nominal GDP, 2004?09 ($bn, nominal prices) 22
Table 22: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 22
Table 23: US real GDP, 2004?09 ($bn, 2000 prices) 23
Table 24: US real GDP forecast, 2009?14 ($bn, 2000 prices) 23
Table 25: US consumer price index, 2004?09 (2000=100) 24
Table 26: US consumer price index, 2009?14 (2000=100) 24


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