TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: potato chips 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Potato Chips 9
Value analysis (Czech Koruna), 2004?09 9
Value analysis (Czech Koruna), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31
LIST OF FIGURES
Figure 1: Potato chips, Czech Republic, value (CZKm), 2004?14 10
Figure 2: Potato chips, Czech Republic, volume (kg, million), 2004?14 13
Figure 3: Potato chips, Czech Republic, company share by value (%), 2008?09 15
Figure 4: Potato chips, Czech Republic, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 28
LIST OF TABLES
Table 1: Potato chips category definitions 3
Table 2: Potato chips distribution channels 4
Table 3: Potato chips, Czech Republic, value (CZKm), 2004?09 9
Table 4: Potato chips, Czech Republic, value forecast (CZKm), 2009?14 10
Table 5: Potato chips, Czech Republic, value ($m), 2004?09 11
Table 6: Potato chips, Czech Republic, value forecast ($m), 2009?14 11
Table 7: Potato chips, Czech Republic, volume (kg, million), 2004?09 12
Table 8: Potato chips, Czech Republic, volume forecast (kg, million), 2009?14 13
Table 9: Potato chips, Czech Republic, brand share by value (%), 2008?09 14
Table 10: Potato chips, Czech Republic, value by brand (CZKm), 2008?09 14
Table 11: Potato chips, Czech Republic, company share by value (%), 2008?09 16
Table 12: Potato chips, Czech Republic, value by company (CZKm), 2008?09 16
Table 13: Potato chips, Czech Republic, distribution channels by value (%), 2008?09 17
Table 14: Potato chips, Czech Republic, value by distribution channel (CZKm), 2008?09 17
Table 15: Potato chips, Czech Republic, expenditure per capita (CZK), 2004?09 19
Table 16: Potato chips, Czech Republic, forecast expenditure per capita (CZK), 2009?14 19
Table 17: Potato chips, Czech Republic, expenditure per capita ($), 2004?09 20
Table 18: Potato chips, Czech Republic, forecast expenditure per capita ($), 2009?14 20
Table 19: Potato chips, Czech Republic, consumption per capita (kg), 2004?09 21
Table 20: Potato chips, Czech Republic, forecast consumption per capita (kg), 2009?14 21
Table 21: Czech Republic population, by age group, 2004?09 (millions) 22
Table 22: Czech Republic population forecast, by age group, 2009?14 (millions) 23
Table 23: Czech Republic population, by gender, 2004?09 (millions) 23
Table 24: Czech Republic population forecast, by gender, 2009?14 (millions) 24
Table 25: Czech Republic nominal GDP, 2004?09 (CZKbn, nominal prices) 24
Table 26: Czech Republic nominal GDP forecast, 2009?14 (CZKbn, nominal prices) 24
Table 27: Czech Republic real GDP, 2004?09 (CZKbn, 2000 prices) 25
Table 28: Czech Republic real GDP forecast, 2009?14 (CZKbn, 2000 prices) 25
Table 29: Czech Republic real GDP, 2004?09 ($bn, 2000 prices) 25
Table 30: Czech Republic real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 31: Czech Republic consumer price index, 2004?09 (2000=100) 26
Table 32: Czech Republic consumer price index, 2009?14 (2000=100) 26
[Inhaltsverzeichnis ausblenden]