TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: potato chips 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Potato Chips 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 15
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Potato chips, Finland, value (€m), 2004?14 10
Figure 2: Potato chips, Finland, volume (kg, million), 2004?14 14
Figure 3: Potato chips, Finland, company share by value (%), 2008?09 17
Figure 4: Potato chips, Finland, distribution channels by value (%), 2008?09 20
Figure 5: Annual data review process 30
LIST OF TABLES
Table 1: Potato chips category definitions 3
Table 2: Potato chips distribution channels 4
Table 3: Potato chips, Finland, value (€m), 2004?09 9
Table 4: Potato chips, Finland, value forecast (€m), 2009?14 10
Table 5: Potato chips, Finland, value ($m), 2004?09 11
Table 6: Potato chips, Finland, value forecast ($m), 2009?14 11
Table 7: Potato chips, Finland, volume (kg, million), 2004?09 12
Table 8: Potato chips, Finland, volume forecast (kg, million), 2009?14 13
Table 9: Potato chips, Finland, brand share by value (%), 2008?09 15
Table 10: Potato chips, Finland, value by brand (€m), 2008?09 16
Table 11: Potato chips, Finland, company share by value (%), 2008?09 18
Table 12: Potato chips, Finland, value by company (€m), 2008?09 18
Table 13: Potato chips, Finland, distribution channels by value (%), 2008?09 19
Table 14: Potato chips, Finland, value by distribution channel (€m), 2008?09 19
Table 15: Potato chips, Finland, expenditure per capita (€), 2004?09 21
Table 16: Potato chips, Finland, forecast expenditure per capita (€), 2009?14 21
Table 17: Potato chips, Finland, expenditure per capita ($), 2004?09 22
Table 18: Potato chips, Finland, forecast expenditure per capita ($), 2009?14 22
Table 19: Potato chips, Finland, consumption per capita (kg), 2004?09 23
Table 20: Potato chips, Finland, forecast consumption per capita (kg), 2009?14 23
Table 21: Finland population, by age group, 2004?09 (millions) 24
Table 22: Finland population forecast, by age group, 2009?14 (millions) 25
Table 23: Finland population, by gender, 2004?09 (millions) 25
Table 24: Finland population forecast, by gender, 2009?14 (millions) 26
Table 25: Finland nominal GDP, 2004?09 (€bn, nominal prices) 26
Table 26: Finland nominal GDP forecast, 2009?14 (€bn, nominal prices) 26
Table 27: Finland real GDP, 2004?09 (€bn, 2000 prices) 27
Table 28: Finland real GDP forecast, 2009?14 (€bn, 2000 prices) 27
Table 29: Finland real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: Finland real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: Finland consumer price index, 2004?09 (2000=100) 28
Table 32: Finland consumer price index, 2009?14 (2000=100) 28
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