Potato Chips Market in Hong Kong to 2014 (Savory Snacks)

Introduction

Potato Chips Market in Hong Kong to 2014 (Savory Snacks) is a comprehensive resource for potato chips market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Hong Kong potato chips market.

Features and Benefits:

• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the potato chips market in Hong Kong and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The potato chips market in Hong Kong increased at a compound annual growth rate of 2% between 2004 and 2009.
• The leading player in potato chips market in Hong Kong is Calbee Foods Co., Ltd.

Key questions answered


• How will the forecast growth differ from the historic growth exhibited by the potato chips market in Hong Kong?
• Which company accounted for the largest share of the Hong Kong potato chips market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: potato chips 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Potato Chips 9
Value analysis (Hong Kong Dollar), 2004?09 9
Value analysis (Hong Kong Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 18
Expenditure and consumption per capita 20
Chapter 4 Macroeconomic Profile 23
Macroeconomic Indicators 23
Chapter 5 Research Methodology 28
Methodology overview 28
Secondary research 29
Market modeling 30
Creating an initial data model 30
Revising the initial data model 30
Creating a final estimate 31
Creating demographic value splits 31
Primary research 31
Data finalization 32
Ongoing research 32

LIST OF FIGURES
Figure 1: Potato chips, Hong Kong, value (HK$m), 2004?14 10
Figure 2: Potato chips, Hong Kong, volume (kg, million), 2004?14 13
Figure 3: Potato chips, Hong Kong, company share by value (%), 2008?09 16
Figure 4: Potato chips, Hong Kong, distribution channels by value (%), 2008?09 19
Figure 5: Annual data review process 29

LIST OF TABLES
Table 1: Potato chips category definitions 3
Table 2: Potato chips distribution channels 4
Table 3: Potato chips, Hong Kong, value (HK$m), 2004?09 9
Table 4: Potato chips, Hong Kong, value forecast (HK$m), 2009?14 10
Table 5: Potato chips, Hong Kong, value ($m), 2004?09 11
Table 6: Potato chips, Hong Kong, value forecast ($m), 2009?14 11
Table 7: Potato chips, Hong Kong, volume (kg, million), 2004?09 12
Table 8: Potato chips, Hong Kong, volume forecast (kg, million), 2009?14 13
Table 9: Potato chips, Hong Kong, brand share by value (%), 2008?09 14
Table 10: Potato chips, Hong Kong, value by brand (HK$m), 2008?09 15
Table 11: Potato chips, Hong Kong, company share by value (%), 2008?09 17
Table 12: Potato chips, Hong Kong, value by company (HK$m), 2008?09 17
Table 13: Potato chips, Hong Kong, distribution channels by value (%), 2008?09 18
Table 14: Potato chips, Hong Kong, value by distribution channel (HK$m), 2008?09 18
Table 15: Potato chips, Hong Kong, expenditure per capita (HK$), 2004?09 20
Table 16: Potato chips, Hong Kong, forecast expenditure per capita (HK$), 2009?14 20
Table 17: Potato chips, Hong Kong, expenditure per capita ($), 2004?09 21
Table 18: Potato chips, Hong Kong, forecast expenditure per capita ($), 2009?14 21
Table 19: Potato chips, Hong Kong, consumption per capita (kg), 2004?09 22
Table 20: Potato chips, Hong Kong, forecast consumption per capita (kg), 2009?14 22
Table 21: Hong Kong population, by age group, 2004?09 (millions) 23
Table 22: Hong Kong population forecast, by age group, 2009?14 (millions) 24
Table 23: Hong Kong population, by gender, 2004?09 (millions) 24
Table 24: Hong Kong population forecast, by gender, 2009?14 (millions) 25
Table 25: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 25
Table 26: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 25
Table 27: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 26
Table 28: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 26
Table 29: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 26
Table 30: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 27
Table 31: Hong Kong consumer price index, 2004?09 (2000=100) 27
Table 32: Hong Kong consumer price index, 2009?14 (2000=100) 27


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