TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: potato chips 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Potato Chips 9
Value analysis (Israeli New Shekel), 2004?09 9
Value analysis (Israeli New Shekel), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Potato chips, Israel, value (ILSm), 2004?14 10
Figure 2: Potato chips, Israel, volume (kg, million), 2004?14 13
Figure 3: Potato chips, Israel, distribution channels by value (%), 2008?09 17
Figure 4: Annual data review process 27
LIST OF TABLES
Table 1: Potato chips category definitions 3
Table 2: Potato chips distribution channels 4
Table 3: Potato chips, Israel, value (ILSm), 2004?09 9
Table 4: Potato chips, Israel, value forecast (ILSm), 2009?14 10
Table 5: Potato chips, Israel, value ($m), 2004?09 11
Table 6: Potato chips, Israel, value forecast ($m), 2009?14 11
Table 7: Potato chips, Israel, volume (kg, million), 2004?09 12
Table 8: Potato chips, Israel, volume forecast (kg, million), 2009?14 13
Table 9: Potato chips, Israel, brand share by value (%), 2008?09 14
Table 10: Potato chips, Israel, value by brand (ILSm), 2008?09 14
Table 11: Potato chips, Israel, company share by value (%), 2008?09 15
Table 12: Potato chips, Israel, value by company (ILSm), 2008?09 15
Table 13: Potato chips, Israel, distribution channels by value (%), 2008?09 16
Table 14: Potato chips, Israel, value by distribution channel (ILSm), 2008?09 16
Table 15: Potato chips, Israel, expenditure per capita (ILS), 2004?09 18
Table 16: Potato chips, Israel, forecast expenditure per capita (ILS), 2009?14 18
Table 17: Potato chips, Israel, expenditure per capita ($), 2004?09 19
Table 18: Potato chips, Israel, forecast expenditure per capita ($), 2009?14 19
Table 19: Potato chips, Israel, consumption per capita (kg), 2004?09 20
Table 20: Potato chips, Israel, forecast consumption per capita (kg), 2009?14 20
Table 21: Israel population, by age group, 2004?09 (millions) 21
Table 22: Israel population forecast, by age group, 2009?14 (millions) 22
Table 23: Israel population, by gender, 2004?09 (millions) 22
Table 24: Israel population forecast, by gender, 2009?14 (millions) 23
Table 25: Israel nominal GDP, 2004?09 (ILSbn, nominal prices) 23
Table 26: Israel nominal GDP forecast, 2009?14 (ILSbn, nominal prices) 23
Table 27: Israel real GDP, 2004?09 (ILSbn, 2000 prices) 24
Table 28: Israel real GDP forecast, 2009?14 (ILSbn, 2000 prices) 24
Table 29: Israel real GDP, 2004?09 ($bn, 2000 prices) 24
Table 30: Israel real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 31: Israel consumer price index, 2004?09 (2000=100) 25
Table 32: Israel consumer price index, 2009?14 (2000=100) 25
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