Potato Chips Market in Poland to 2014 (Savory Snacks)

Introduction

Potato Chips Market in Poland to 2014 (Savory Snacks) is a comprehensive resource for potato chips market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Polish potato chips market.

Features and Benefits:

• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the potato chips market in Poland and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The potato chips market in Poland increased at a compound annual growth rate of 3% between 2004 and 2009.
• The leading player in potato chips market in Poland is PepsiCo, Inc.

Key questions answered


• How will the forecast growth differ from the historic growth exhibited by the potato chips market in Poland?
• Which company accounted for the largest share of the Polish potato chips market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: potato chips 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Potato Chips 9
Value analysis (Polish Zloty), 2004?09 9
Value analysis (Polish Zloty), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31

LIST OF FIGURES
Figure 1: Potato chips, Poland, value (PLNm), 2004?14 10
Figure 2: Potato chips, Poland, volume (kg, million), 2004?14 13
Figure 3: Potato chips, Poland, company share by value (%), 2008?09 15
Figure 4: Potato chips, Poland, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 28

LIST OF TABLES
Table 1: Potato chips category definitions 3
Table 2: Potato chips distribution channels 4
Table 3: Potato chips, Poland, value (PLNm), 2004?09 9
Table 4: Potato chips, Poland, value forecast (PLNm), 2009?14 10
Table 5: Potato chips, Poland, value ($m), 2004?09 11
Table 6: Potato chips, Poland, value forecast ($m), 2009?14 11
Table 7: Potato chips, Poland, volume (kg, million), 2004?09 12
Table 8: Potato chips, Poland, volume forecast (kg, million), 2009?14 13
Table 9: Potato chips, Poland, brand share by value (%), 2008?09 14
Table 10: Potato chips, Poland, value by brand (PLNm), 2008?09 14
Table 11: Potato chips, Poland, company share by value (%), 2008?09 16
Table 12: Potato chips, Poland, value by company (PLNm), 2008?09 16
Table 13: Potato chips, Poland, distribution channels by value (%), 2008?09 17
Table 14: Potato chips, Poland, value by distribution channel (PLNm), 2008?09 17
Table 15: Potato chips, Poland, expenditure per capita (PLN), 2004?09 19
Table 16: Potato chips, Poland, forecast expenditure per capita (PLN), 2009?14 19
Table 17: Potato chips, Poland, expenditure per capita ($), 2004?09 20
Table 18: Potato chips, Poland, forecast expenditure per capita ($), 2009?14 20
Table 19: Potato chips, Poland, consumption per capita (kg), 2004?09 21
Table 20: Potato chips, Poland, forecast consumption per capita (kg), 2009?14 21
Table 21: Poland population, by age group, 2004?09 (millions) 22
Table 22: Poland population forecast, by age group, 2009?14 (millions) 23
Table 23: Poland population, by gender, 2004?09 (millions) 23
Table 24: Poland population forecast, by gender, 2009?14 (millions) 24
Table 25: Poland nominal GDP, 2004?09 (PLNbn, nominal prices) 24
Table 26: Poland nominal GDP forecast, 2009?14 (PLNbn, nominal prices) 24
Table 27: Poland real GDP, 2004?09 (PLNbn, 2000 prices) 25
Table 28: Poland real GDP forecast, 2009?14 (PLNbn, 2000 prices) 25
Table 29: Poland real GDP, 2004?09 ($bn, 2000 prices) 25
Table 30: Poland real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 31: Poland consumer price index, 2004?09 (2000=100) 26
Table 32: Poland consumer price index, 2009?14 (2000=100) 26


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