TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: potato chips 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Potato Chips 9
Value analysis (Saudi Riyal), 2004?09 9
Value analysis (Saudi Riyal), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Potato chips, Saudi Arabia, value (SARm), 2004?14 10
Figure 2: Potato chips, Saudi Arabia, volume (kg, million), 2004?14 13
Figure 3: Potato chips, Saudi Arabia, distribution channels by value (%), 2008?09 17
Figure 4: Annual data review process 27
LIST OF TABLES
Table 1: Potato chips category definitions 3
Table 2: Potato chips distribution channels 4
Table 3: Potato chips, Saudi Arabia, value (SARm), 2004?09 9
Table 4: Potato chips, Saudi Arabia, value forecast (SARm), 2009?14 10
Table 5: Potato chips, Saudi Arabia, value ($m), 2004?09 11
Table 6: Potato chips, Saudi Arabia, value forecast ($m), 2009?14 11
Table 7: Potato chips, Saudi Arabia, volume (kg, million), 2004?09 12
Table 8: Potato chips, Saudi Arabia, volume forecast (kg, million), 2009?14 13
Table 9: Potato chips, Saudi Arabia, brand share by value (%), 2008?09 14
Table 10: Potato chips, Saudi Arabia, value by brand (SARm), 2008?09 14
Table 11: Potato chips, Saudi Arabia, company share by value (%), 2008?09 15
Table 12: Potato chips, Saudi Arabia, value by company (SARm), 2008?09 15
Table 13: Potato chips, Saudi Arabia, distribution channels by value (%), 2008?09 16
Table 14: Potato chips, Saudi Arabia, value by distribution channel (SARm), 2008?09 16
Table 15: Potato chips, Saudi Arabia, expenditure per capita (SAR), 2004?09 18
Table 16: Potato chips, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 18
Table 17: Potato chips, Saudi Arabia, expenditure per capita ($), 2004?09 19
Table 18: Potato chips, Saudi Arabia, forecast expenditure per capita ($), 2009?14 19
Table 19: Potato chips, Saudi Arabia, consumption per capita (kg), 2004?09 20
Table 20: Potato chips, Saudi Arabia, forecast consumption per capita (kg), 2009?14 20
Table 21: Saudi Arabia population, by age group, 2004?09 (millions) 21
Table 22: Saudi Arabia population forecast, by age group, 2009?14 (millions) 22
Table 23: Saudi Arabia population, by gender, 2004?09 (millions) 22
Table 24: Saudi Arabia population forecast, by gender, 2009?14 (millions) 23
Table 25: Saudi Arabia nominal GDP, 2004?09 (SARbn, nominal prices) 23
Table 26: Saudi Arabia nominal GDP forecast, 2009?14 (SARbn, nominal prices) 23
Table 27: Saudi Arabia real GDP, 2004?09 (SARbn, 2000 prices) 24
Table 28: Saudi Arabia real GDP forecast, 2009?14 (SARbn, 2000 prices) 24
Table 29: Saudi Arabia real GDP, 2004?09 ($bn, 2000 prices) 24
Table 30: Saudi Arabia real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 31: Saudi Arabia consumer price index, 2004?09 (2000=100) 25
Table 32: Saudi Arabia consumer price index, 2009?14 (2000=100) 25
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