Potato Chips Market in South Africa to 2014 (Savory Snacks)

Introduction

Potato Chips Market in South Africa to 2014 (Savory Snacks) is a comprehensive resource for potato chips market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the South African potato chips market.

Features and Benefits:

• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the potato chips market in South Africa and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The potato chips market in South Africa increased at a compound annual growth rate of 12.4% between 2004 and 2009.
• The leading player in potato chips market in South Africa is PepsiCo, Inc.

Key questions answered


• How will the forecast growth differ from the historic growth exhibited by the potato chips market in South Africa?
• Which company accounted for the largest share of the South African potato chips market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: potato chips 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Potato Chips 9
Value analysis (South African Rand), 2004?09 9
Value analysis (South African Rand), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31

LIST OF FIGURES
Figure 1: Potato chips, South Africa, value (ZARm), 2004?14 10
Figure 2: Potato chips, South Africa, volume (kg, million), 2004?14 13
Figure 3: Potato chips, South Africa, company share by value (%), 2008?09 15
Figure 4: Potato chips, South Africa, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 28

LIST OF TABLES
Table 1: Potato chips category definitions 3
Table 2: Potato chips distribution channels 4
Table 3: Potato chips, South Africa, value (ZARm), 2004?09 9
Table 4: Potato chips, South Africa, value forecast (ZARm), 2009?14 10
Table 5: Potato chips, South Africa, value ($m), 2004?09 11
Table 6: Potato chips, South Africa, value forecast ($m), 2009?14 11
Table 7: Potato chips, South Africa, volume (kg, million), 2004?09 12
Table 8: Potato chips, South Africa, volume forecast (kg, million), 2009?14 13
Table 9: Potato chips, South Africa, brand share by value (%), 2008?09 14
Table 10: Potato chips, South Africa, value by brand (ZARm), 2008?09 14
Table 11: Potato chips, South Africa, company share by value (%), 2008?09 16
Table 12: Potato chips, South Africa, value by company (ZARm), 2008?09 16
Table 13: Potato chips, South Africa, distribution channels by value (%), 2008?09 17
Table 14: Potato chips, South Africa, value by distribution channel (ZARm), 2008?09 17
Table 15: Potato chips, South Africa, expenditure per capita (ZAR), 2004?09 19
Table 16: Potato chips, South Africa, forecast expenditure per capita (ZAR), 2009?14 19
Table 17: Potato chips, South Africa, expenditure per capita ($), 2004?09 20
Table 18: Potato chips, South Africa, forecast expenditure per capita ($), 2009?14 20
Table 19: Potato chips, South Africa, consumption per capita (kg), 2004?09 21
Table 20: Potato chips, South Africa, forecast consumption per capita (kg), 2009?14 21
Table 21: South Africa population, by age group, 2004?09 (millions) 22
Table 22: South Africa population forecast, by age group, 2009?14 (millions) 23
Table 23: South Africa population, by gender, 2004?09 (millions) 23
Table 24: South Africa population forecast, by gender, 2009?14 (millions) 24
Table 25: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 24
Table 26: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 24
Table 27: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 25
Table 28: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 25
Table 29: South Africa real GDP, 2004?09 ($bn, 2000 prices) 25
Table 30: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 31: South Africa consumer price index, 2004?09 (2000=100) 26
Table 32: South Africa consumer price index, 2009?14 (2000=100) 26


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