Potato Chips Market in Turkey to 2014 (Savory Snacks)

Introduction

Potato Chips Market in Turkey to 2014 (Savory Snacks) is a comprehensive resource for potato chips market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Turkish potato chips market.

Features and Benefits:

• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the potato chips market in Turkey and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The potato chips market in Turkey increased at a compound annual growth rate of 8.4% between 2004 and 2009.
• The leading player in potato chips market in Turkey is PepsiCo, Inc.

Key questions answered


• How will the forecast growth differ from the historic growth exhibited by the potato chips market in Turkey?
• Which company accounted for the largest share of the Turkish potato chips market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: potato chips 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Potato Chips 9
Value analysis (Turkish Lira), 2004?09 9
Value analysis (Turkish Lira), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30

LIST OF FIGURES
Figure 1: Potato chips, Turkey, value (TRYm), 2004?14 10
Figure 2: Potato chips, Turkey, volume (kg, million), 2004?14 13
Figure 3: Potato chips, Turkey, distribution channels by value (%), 2008?09 17
Figure 4: Annual data review process 27

LIST OF TABLES
Table 1: Potato chips category definitions 3
Table 2: Potato chips distribution channels 4
Table 3: Potato chips, Turkey, value (TRYm), 2004?09 9
Table 4: Potato chips, Turkey, value forecast (TRYm), 2009?14 10
Table 5: Potato chips, Turkey, value ($m), 2004?09 11
Table 6: Potato chips, Turkey, value forecast ($m), 2009?14 11
Table 7: Potato chips, Turkey, volume (kg, million), 2004?09 12
Table 8: Potato chips, Turkey, volume forecast (kg, million), 2009?14 13
Table 9: Potato chips, Turkey, brand share by value (%), 2008?09 14
Table 10: Potato chips, Turkey, value by brand (TRYm), 2008?09 14
Table 11: Potato chips, Turkey, company share by value (%), 2008?09 15
Table 12: Potato chips, Turkey, value by company (TRYm), 2008?09 15
Table 13: Potato chips, Turkey, distribution channels by value (%), 2008?09 16
Table 14: Potato chips, Turkey, value by distribution channel (TRYm), 2008?09 16
Table 15: Potato chips, Turkey, expenditure per capita (TRY), 2004?09 18
Table 16: Potato chips, Turkey, forecast expenditure per capita (TRY), 2009?14 18
Table 17: Potato chips, Turkey, expenditure per capita ($), 2004?09 19
Table 18: Potato chips, Turkey, forecast expenditure per capita ($), 2009?14 19
Table 19: Potato chips, Turkey, consumption per capita (kg), 2004?09 20
Table 20: Potato chips, Turkey, forecast consumption per capita (kg), 2009?14 20
Table 21: Turkey population, by age group, 2004?09 (millions) 21
Table 22: Turkey population forecast, by age group, 2009?14 (millions) 22
Table 23: Turkey population, by gender, 2004?09 (millions) 22
Table 24: Turkey population forecast, by gender, 2009?14 (millions) 23
Table 25: Turkey nominal GDP, 2004?09 (TRYbn, nominal prices) 23
Table 26: Turkey nominal GDP forecast, 2009?14 (TRYbn, nominal prices) 23
Table 27: Turkey real GDP, 2004?09 (TRYbn, 2000 prices) 24
Table 28: Turkey real GDP forecast, 2009?14 (TRYbn, 2000 prices) 24
Table 29: Turkey real GDP, 2004?09 ($bn, 2000 prices) 24
Table 30: Turkey real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 31: Turkey consumer price index, 2004?09 (2000=100) 25
Table 32: Turkey consumer price index, 2009?14 (2000=100) 25


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