TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: potato chips 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Potato Chips 9
Value analysis (UAE Dirham), 2004?09 9
Value analysis (UAE Dirham), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31
LIST OF FIGURES
Figure 1: Potato chips, United Arab Emirates, value (AEDm), 2004?14 10
Figure 2: Potato chips, United Arab Emirates, volume (kg, million), 2004?14 13
Figure 3: Potato chips, United Arab Emirates, company share by value (%), 2008?09 15
Figure 4: Potato chips, United Arab Emirates, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 28
LIST OF TABLES
Table 1: Potato chips category definitions 3
Table 2: Potato chips distribution channels 4
Table 3: Potato chips, United Arab Emirates, value (AEDm), 2004?09 9
Table 4: Potato chips, United Arab Emirates, value forecast (AEDm), 2009?14 10
Table 5: Potato chips, United Arab Emirates, value ($m), 2004?09 11
Table 6: Potato chips, United Arab Emirates, value forecast ($m), 2009?14 11
Table 7: Potato chips, United Arab Emirates, volume (kg, million), 2004?09 12
Table 8: Potato chips, United Arab Emirates, volume forecast (kg, million), 2009?14 13
Table 9: Potato chips, United Arab Emirates, brand share by value (%), 2008?09 14
Table 10: Potato chips, United Arab Emirates, value by brand (AEDm), 2008?09 14
Table 11: Potato chips, United Arab Emirates, company share by value (%), 2008?09 16
Table 12: Potato chips, United Arab Emirates, value by company (AEDm), 2008?09 16
Table 13: Potato chips, United Arab Emirates, distribution channels by value (%), 2008?09 17
Table 14: Potato chips, United Arab Emirates, value by distribution channel (AEDm), 2008?09 17
Table 15: Potato chips, United Arab Emirates, expenditure per capita (AED), 2004?09 19
Table 16: Potato chips, United Arab Emirates, forecast expenditure per capita (AED), 2009?14 19
Table 17: Potato chips, United Arab Emirates, expenditure per capita ($), 2004?09 20
Table 18: Potato chips, United Arab Emirates, forecast expenditure per capita ($), 2009?14 20
Table 19: Potato chips, United Arab Emirates, consumption per capita (kg), 2004?09 21
Table 20: Potato chips, United Arab Emirates, forecast consumption per capita (kg), 2009?14 21
Table 21: United Arab Emirates population, by age group, 2004?09 (millions) 22
Table 22: United Arab Emirates population forecast, by age group, 2009?14 (millions) 23
Table 23: United Arab Emirates population, by gender, 2004?09 (millions) 23
Table 24: United Arab Emirates population forecast, by gender, 2009?14 (millions) 24
Table 25: United Arab Emirates nominal GDP, 2004?09 (AEDbn, nominal prices) 24
Table 26: United Arab Emirates nominal GDP forecast, 2009?14 (AEDbn, nominal prices) 24
Table 27: United Arab Emirates real GDP, 2004?09 (AEDbn, 2000 prices) 25
Table 28: United Arab Emirates real GDP forecast, 2009?14 (AEDbn, 2000 prices) 25
Table 29: United Arab Emirates real GDP, 2004?09 ($bn, 2000 prices) 25
Table 30: United Arab Emirates real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 31: United Arab Emirates consumer price index, 2004?09 (2000=100) 26
Table 32: United Arab Emirates consumer price index, 2009?14 (2000=100) 26
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