Premium Company Profile: Amazon.com, Inc.

Joyo.com, a subsidiary of the company, opened its second largest operation center in Suzhou Industrial Park, in Eastern China in November 2006. The expansion of the company’s operations would provide it with a strong foothold in the emerging markets like China.

Report Highlights
Amazon is an operator of retail websites and provider of marketing and promotional services, and web services for developers and services for third party retailers. It operates in two reportable geographic segments: North America and international. Amazon is expanding its operations by launching new websites to cater to a wider customer base. Through organic growth, the company could enhance its market share and customer base. This may also result in higher revenue growth for Amazon. Amazon has a strong brand image. A strong brand image provides a competitive advantage to the company and helps in attracting customer traffic, which can translate into higher revenue growth.
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Overview 1
Catalyst 1
Summary 1
2
Tables 3
Company Structure 4
Company Overview and Key Facts 4
Business Description 5
North America 5
International 5
History 7
Company Locations and Subsidiaries 10
Head Office 10
Other Locations and Subsidiaries 10
Company Financials 11
Overview 11
Revenue by Geography 11
Products and Services List 12
Major Products and Services List 12
Competitors and strategic business relationships 13
Key Competitors 13
Suppliers and Partners 14
Shareholding Structure 15
Strategy 16
Company View 16
Strategy 18
Overview 18
Organic growth strategy 18
Inorganic growth strategy 18
Marketing strategy 19
Wider selection of merchandize 19
Providing merchandize at low prices and free shipping 19
Enhancing developers' business 19
SWOT Analysis 21
Overview 21
Strengths 22
Global brand 22
Strong Business model and focus on technology and content development 22
Strong market position 22
Weaknesses 24
Weak margins 24
Patent infringement 24
Dependence on vendors 24
Opportunities 25
Acquisitions 25
Piracy of books/music CDs and DVDs 25
Rise in global entertainment and media spending 25
Expansion of operations 25
Threats 27
Intense competition 27
Counterfeit goods 27
Hacking and spoofing 27
Value Chain Analysis 29
Overview 29
Wholesale 29
Procurement of stock 29
Operations and distribution 29
Warehousing 29
Sales 30
Online sales 30
Key Employees 31
List of Key Employees 31
Key Employee Biographies 32
Jeffrey P. Bezos 32
Tom A. Alberg 32
John Seely Brown 32
L. John Doerr 32
William B. Gordon 33
Myrtle Potter 33
Thomas O. Ryder 33
Patricia Q. Stonesifer 34
Jeffrey Blackburn 34
Richard Dalzell 34
Sebastian J. Gunningham 35
Andrew Jassy 35
Steven Kessel 35
Marc Onetto 36
Shelley Reynolds 36
Mark S. Peek 36
Diego Piacentini 36
Tom Szkutak 37
Brian Valentine 37
Jeff Wilke 37
Michelle Wilson 38
Appendix 39
Ask the analyst 39
Datamonitor consulting 39
Disclaimer 39
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Table 1: Amazon.com - Key Facts 4
Table 2: Amazon.com - Other Locations and Subsidiaries 10
Table 3: Amazon.com - Revenue by Geography, 2005-2006 ($ Mn) 11
Table 4: Amazon - List of Products 12
Table 5: Amazon - List of Competitors 13
Table 6: Amazon.com - Key Shareholders 15
Table 7: Amazon.com - SWOT Analysis Summary 21
Table 8: Amazon - Value Chain Analysis 29
Table 9: Amazon.com - Key Employees 31

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