Premium Company Profile The Coca-Cola Company

Global expansion and acquisitions have been a major strategy of The Coca Cola Company in recent times. The company made significant acquisitions in South Africa, Asia and South America in 2006. It continued to focus on its expansion strategy by acquiring Fuze Beverage in February 2007, thereby strengthening its presence in the non-carbonated beverages segment.

Report Highlights
The trademark 'Coca-Cola ' name and script was registered with the US Patent and Trademark Office in 1893.The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups, in the world. The company's beverage products are sold in more than 200 countries worldwide. More than 60% of Coca-Cola's products are sold outside the US.The company owns or licenses more than 400 brands, including diet and light beverages, waters, juice and fruit drinks, different varieties of tea and coffee, and energy and sports drinks.
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Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company Overview and Key Facts 5
Business Description 6
History 12
Locations and Subsidiaries 15
Company Financials 17
Overview 17
Revenue by Division 17
Revenue by Geography 18
Products and Services List 19
List of Products 19
List of Brands 20
Competitors And Strategic Business Relationships 23
Key Competitors 23
Suppliers and Alliances 24
Clients 25
Shareholders 26
Strategy 27
Vision 27
Company View 28
Strategy 31
Corporate Social Responsibility 33
SWOT Analysis 35
Overview 35
Strengths 36
Weaknesses 37
Opportunities 38
Threats 39
Value Chain Analysis 40
Overview 40
Raw Materials 41
Manufacturing 41
Distribution / Sales 41
Marketing 42
Key Employees 44
List of Key Employees 44
Key Employee Biographies 45
Financial and Operational Overview 56
Financial Summary 56
Key Industry-Specific Ratios 58
Appendix 59
Ask the analyst 59
Datamonitor consulting 59
Disclaimer 59
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Table 1: The Coca-Cola Company - Key Facts 5
Table 2: The Coca-Cola Company- Other Locations and Subsidiaries 15
Table 3: The Coca-Cola Company - Revenue by Division 17
Table 4: The Coca-Cola Company - Revenue by Geography 18
Table 5: The Coca-Cola Company - List of Products 19
Table 6: The Coca-Cola Company - List of Brands 20
Table 7: The Coca-Cola Company - List of Competitors 23
Table 8: The Coca-Cola Company - Key Shareholders 26
Table 9: The Coca-Cola Company - SWOT Analysis Summary 35
Table 10: The Coca-Cola Company - Value Chain Analysis 40
Table 11: The Coca-Cola Company - Key Employees 44
Table 12: The Coca-Cola Company- Financial and Operational Highlights, 2002-2006 ($ Mn) 56
Table 13: The Coca-Cola Company- Key Industry-specific Ratios, 2002-2006 58
Table 14: The Coca-Cola Company - Data Definitions 59


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