Premium Company Profile: Davide Campari-Milano S.p.A

Davide Campari-Milano (Davide Campari), intends to grow organically by exploiting untapped and potential markets. The company plans to partner with third parties for the distribution of its brands in locations where the group does not operate its own sales network.



Report Highlights
Davide Campari has a portfolio of over 40 premium and super premium owned brands marketed and distributed worldwide. The group's manufacturing activities are concentrated in twelve plants comprising five in Italy, two in Brazil, two in France and one each in China, Greece and Scotland. The group also owns wineries in Italy, France and China and a distillery in Scotland. The company's brands compete against strongly positioned global, regional, and local brands in several categories and price points of alcoholic and non-alcoholic beverages. The company competes with brands like Smirinoff, Absolut, Martini, Dubonnet, Zedgwick, Stags leap, Colon, Ciroc, Turi, Coca-cola and Pepsi Cola.
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Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company Overview and Key Facts 5
Business Description 6
History 8
Company Locations and Subsidiaries 10
Company Financials 12
Overview 12
Revenue by Division 12
Revenue by Geography 12
Products and Services List 14
Major Products and Services 14
List of Products 14
List of Brands 14
Competitors and strategic business relationships 15
Top Competitors 15
List of Competitors 15
Suppliers and Partners 16
Clients 17
Shareholding Structure 18
Strategy 19
Company Statement 19
Strategy 21
Corporate Social Responsibility 23
SWOT Analysis 24
Overview 24
Strengths 25
Weaknesses 27
Opportunities 28
Threats 30
Value Chain Analysis 32
Overview 32
Raw Materials 33
Manufacturing 33
Distribution and sales 33
Marketing 33
Services 33
Key Employees 34
List of Key Employees 34
Key Employee Biographies 35
Financial and Operational Overview 38
Financial Overview 38
Key Industry-specific Ratios 40
APPENDIX 41
Data Definitions 41
Ask the analyst 41
Datamonitor consulting 41
Disclaimer 42
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Table 1: Davide Campari-Milano - Key Facts 5
Table 2: Davide Campari-Milano - Other Locations and Subsidiaries 10
Table 3: Davide Campari-Milano - Revenue by Division, 2005-2006 (E Mn) 12
Table 4: Davide Campari-Milano - Revenue by Geography, 2005-2006 (E Mn) 13
Table 5: Davide Campari-Milano- List of Products 14
Table 6: Davide Campari-Milano- List of Brands 14
Table 7: Davide Campari-Milano - List of Competitors 15
Table 8: Davide Campari-Milano - Key Shareholders 18
Table 9: Davide Campari-Milano - SWOT Analysis Summary 24
Table 10: Davide Campari-Milano - Value Chain Analysis 32
Table 11: Davide Campari-Milano - Key Employees 34
Table 12: Davide Campari-Milano - Financial and Operational Highlights, 2002-2006 ($ Mn) 38
Table 13: Davide Campari-Milano - Key Industry-specific Ratios, 2002-2006 40
Table 14: Davide Campari-Milano - Data Definitions 41



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