Premium Company Profile: Dress Barn Inc.

Dress Barn has increased its focus on core category, women’s products. In the fiscal year 2007, the company discontinued the men’s category as it had been underperforming in comparison with women’s categories. Dress Barn expanded the women’s product line by introducing plus-sizes in women’s apparel.

Report Highlights
Dress Barn has strong market presence in the US. The company operates through 1,428 stores spread across 48 states and the District of Columbia. This includes 821 Dressbarn stores and 607 maurices stores. Comparatively, its close competitor, Ann Taylor, a specialty retailer of women’s apparel, operates 869 stores. The company has presence in three segments of the retail value chain: wholesale (procurement of stock), operations and distribution (warehousing and transportation), and sales (physical store operations and online sales). The company is not present in two other sections of the retail value chain: raw materials and manufacturing. Dress barn plans to increase its market presence by opening new stores. By increasing the number of stores, the company plans to increase the square footage of dress barn stores by 3% and maurices by 9% in fiscal 2008. It plans to increase its total square footage by 3%–5% thereafter.
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Overview 1
Catalyst 1
Summary 1
2
tables 3
Company Structure 4
Company Overview and Key Facts 4
Business Description 4
Overview 4
Dressbarn and Dressbarn woman 5
Maurices 5
History 6
Company Locations and Subsidiaries 7
Head Office 7
Other Locations and Subsidiaries 8
Company Financials 9
Overview 9
Revenue by Division 9
Products and Services List 10
Major Products and Services List 10
List of Brands 10
Competitors and strategic business relationships 11
Key Competitors 11
Suppliers and Partners 11
Clients 11
Shareholding Structure 12
Strategy 13
Strategy 13
Overview 13
Increasing market penetration 13
Enhancing focus on core category 13
Increasing visibility 13
Technological Initiative 14
Corporate Social Responsibility 14
SWOT Analysis 15
Overview 15
Strengths 15
Strong market presence 15
Customer-centric offering 16
Strong financial performance 16
Weaknesses 16
Geographic concentration 16
Dependence on single distribution facility for each brand 17
Lack of presence in other sales channels 17
Opportunities 17
Expanding store network 17
Refocusing on core category 17
Growth in US apparel market 18
Threats 18
Intense competition 18
Counterfeit goods 19
Increasing labor costs 19
Value Chain Analysis 20
Overview 20
Wholesale 20
Operations and distribution 21
Sales 21
Key Employees 22
List of Key Employees 22
Key Employee Biographies 22
Elliot S. Jaffe 22
David R. Jaffe 23
Burt Steinberg 23
Kate Buggeln 23
Klaus Eppler 24
Randy Pearce 24
Vivian Behrens 24
Armand Correia 25
Gene Wexler 25
Appendix 27
Ask the analyst 27
Datamonitor consulting 27
Disclaimer 27
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Table 1: Dress Barn - Key Facts 4
Table 2: Dress Barn - Other Locations and Subsidiaries 8
Table 3: Dress Barn - Revenue by Division 9
Table 4: Dress Barn - List of Products 10
Table 5: Dress Barn - List of Brands 10
Table 6: Dress Barn - Key Competitors 11
Table 7: Dress Barn - Key Shareholders 12
Table 8: Dress Barn - SWOT Analysis Summary 15
Table 9: Dress Barn - Value Chain Analysis 20
Table 10: Dress Barn - Key Employees 22

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