Premium Company Profile: Kellogg Company

Kellogg Company (Kellogg) focuses on brand building, innovation, and sales execution as drivers for sustainable growth. Its commitment to brand building includes significant investment in consumer-oriented promotions, through advertising and market research. Its strong research and development capabilities help it to launch new innovative products and increase its product category share.

Report Highlights
Kellogg has manufacturing facilities in 19 countries and markets its products in more than 180 countries.North America, Kellogg's largest geographical market, accounted for 67.4% of the total revenues in 2006. The company faces competition across all its product lines from regional, national and global companies. The company's global infrastructure helps it to use resources efficiently around the world. The Pop-Tarts toaster pastry business currently holds 87% category share in the US toaster pastry category in 2006. The company, in August 2007, introduced new Special K2O Protein Water Mix to offer consumers a flavored beverage with five grams of protein to help take the edge off hunger.
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Overview 1
Catalyst 1
Company Structure 5
Company Overview and Key Facts 5
Business Description 6
History 9
Company Locations and Subsidiaries 10
Company Financials 12
Revenue by Geography 12
Products and Services List 13
Major Products and Services 13
List of Products 13
List of Brands 13
Competitors and strategic business relationships 14
Top Competitors 14
List of Competitors 14
Suppliers and Partners 15
Clients 16
Shareholding Structure 17
Strategy 18
Vision 18
Company Statement 19
Strategy 24
Corporate Social Responsibility 26
SWOT Analysis 28
Overview 28
Strengths 29
Weaknesses 30
Opportunities 31
Threats 33
Value Chain Analysis 35
Raw Materials 36
Manufacturing 36
Distribution and sales 36
Marketing 36
Services 36
Key Employees 37
List of Key Employees 37
Key Employee Biographies 39
Financial and Operational Overview 48
Financial Overview 48
Key Industry-specific Ratios 50
APPENDIX 51
Data Definitions 51
Ask the analyst 51
Datamonitor consulting 51
Disclaimer 52
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Table 1: Kellogg Company - Key Facts 5
Table 2: Kellogg Company - Other Locations and Subsidiaries 10
Table 3: Kellogg Company - Revenue by Geography, 2005-2006 ($ Mn) 12
Table 4: Kellogg Company - List of Products 13
Table 5: Kellogg Company - List of Brands 13
Table 6: Kellogg Company - List of Competitors 14
Table 7: Kellogg Company - Key Shareholders 17
Table 8: Kellogg Company - SWOT Analysis Summary 28
Table 9: Kellogg Company - Value Chain Analysis 35
Table 10: Kellogg Company - Key Employees 37
Table 11: Kellogg Company - Financial and Operational Highlights, 2002-2006 ($ Mn) 48
Table 12: Kellogg Company - Key Industry-specific Ratios, 2002-2006 50
Table 13: Data Definitions 51

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