Premium Company Profile: Linens Holding CO.

Linens Holding implemented an aggressive, multi-tiered marketing campaign to rejuvenate the Linens 'n Things brand. The campaign is also undertaken to emphasize its commitment to its Best Bets program and increase traffic in its stores. Best Bets program provides the company's customers superior value on the top 100 selling items.
Report Highlights

Linens Holding (previously Linens' n Things), is a US based retailer of home textiles, house wares and home accessories, operating 571 stores in the 47 US states and 6 Canadian provinces. Products offered at the stores can be divided into six categories: bath, home accessories, house wares, storage and cleaning, bedding and window treatment. Linens Holding operates stores ranging from 25,00040,000 gross square feet in size. The company offers over 25,000 store keeping units (SKU) with each major product line offering various brands. The company operates distribution centers in Shepherdsville, Kentucky; Swedesboro, New Jersey; and Greensboro, North Carolina. The company aims to increase its operating free cash flow by reducing capital expenditure and working capital requirement. It plans to decrease capital expenditure by reducing new store openings over the next few years and by focusing on improving the operations of its existing stores.
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Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company Overview and Key Facts 5
Business Description 6
History 7
Company Locations and Subsidiaries 8
Products and Services List 9
Major Products and Services List 9
Competitors and strategic business relationships 11
Key Competitors 11
Suppliers and Partners 12
Strategy 13
Mission 13
Strategy 14
SWOT Analysis 16
Overview 16
Strengths 17
Weaknesses 19
Opportunities 21
Threats 23
Value Chain Analysis 25
Overview 25
Wholesale 26
Operations and distribution 26
Sales 26
Key Employees 27
List of Key Employees 27
Key Employee Biographies 28
Appendix 33
Ask the analyst 33
Datamonitor consulting 33
Disclaimer 33
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Table 1: Linens Holding - Key Facts 5
Table 2: Linens Holding - Other Locations and Subsidiaries 8
Table 3: Linens Holding - List of Products 9
Table 4: Linens Holding - List of Brands 10
Table 5: Linens Holding - List of Competitors 11
Table 6: Linens Holding - SWOT Analysis Summary 16
Table 7: Linens Holding - Value Chain Analysis 25
Table 8: Linens Holding - Key Employees 27



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