Premium Company Profile: McDonald’s Corporation

McDonald's Corporation (McDonald's) is the world's largest foodservice retailing chain, known for its burgers and fries, which it sells through its 31,370 fast-food restaurants in more than 118 countries. In 2008, it plans to leverage upon its key consumer insights and global experience, while developing and implementing initiatives surrounding convenience, branded affordability and menu variety.

Report Highlights
Of the 31,370 McDonald’s restaurants, over 6,900 are operated by the company and more than 20,500 are operated by franchisees. The rest, around 3,960 restaurants, are operated by affiliates. In August 2007, McDonald's sold Boston Market Corporation, its non core business unit, to affiliates of Sun Capital Partners, Inc., a private investment firm specializing in leveraged buyouts and investments. The terms of the acquisition were not disclosed. In January 2008, McDonald's announced that Ralph Alvarez, President and Chief Operating Officer, has been elected to the company’s Board of Directors, with immediate effect.
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Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company Overview and Key Facts 5
Business Description 6
Business Description 6
History 7
Company Locations and Subsidiaries 9
Company Financials 11
Overview 11
Revenue by Geography 11
Products and Services List 12
Major Products and Services 12
List of Products 12
List of Brands 12
Competitors and strategic business relationships 13
Top Competitors 13
List of Competitors 13
Suppliers and Partners 14
Clients 15
Shareholding Structure 16
Strategy 17
Company Statement 18
Strategy 26
Corporate Social Responsibility 28
SWOT Analysis 30
Overview 30
Strengths 31
Weaknesses 33
Opportunities 34
Threats 36
Value Chain Analysis 37
Overview 37
Raw Materials 38
Distribution and sales 38
Marketing 38
Service 38
Key Employees 39
List of Key Employees 39
Key Employee Biographies 40
Financial and Operational Overview 47
Financial Overview 47
Key Industry-specific Ratios 49
APPENDIX 50
Data Definitions 50
Ask the analyst 50
Datamonitor consulting 50
Disclaimer 51
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Table 1: McDonald’s - Key Facts 5
Table 2: McDonald’s - Other Locations and Subsidiaries 9
Table 3: McDonald’s - Revenue by Geography, 2006-2007 ($ Mn) 11
Table 4: McDonald’s - List of Products 12
Table 5: McDonald’s - List of Brands 12
Table 6: McDonald’s - List of Competitors 13
Table 7: McDonald’s - Key Shareholders 16
Table 8: McDonald’s - SWOT Analysis Summary 30
Table 9: McDonald’s - Value Chain Analysis 37
Table 10: McDonald’s - Key Employees 39
Table 11: McDonald’s - Financial and Operational Highlights, 2003-2007 ($ Mn) 47
Table 12: McDonald’s - Key Industry-specific Ratios, 2003-2007 49
Table 13: McDonald’s - Data Definitions 50
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